Pakka is a hyperlocal app, acts as a market place where it helps consumers to purchase groceries conveniently and pay online with delivery tracking mechanism from a near by seller. It has a unique ADs platform where sellers can share their promotional information realtime to near by people instantly using push notifications.

1. PAKKAONLINE GROCERY
H Y P E R L O C A L A D S
S H O P P I N G L I S T
R E C I P E

2. TABLE OF
CONTENTS
Introduction
Problem
Solution
Market Size
Business Model
Execution Plan

3. INTRODUCTION
PAKKA IS A SMART WAY TO:
▪ PURCHASE GROCERIES ONLINE
▪ AVAIL NEARBY OFFERS
▪ CREATE SHOPPING LIST
▪ PREPARE NEW RECIPES

4. PROBLEMS FOR USERS:
Grocery Purchase
Time wasting, repetitive and boring
activity.
Local Offers
Real time local information is hard to get.

5. PROBLEMS FOR VENDORS:
Order Management
Difficult to manage orders received
from WhatsApp, Email or Mobile.
Local Promotion
Cheap, fast, real-time, and hassle
free local promotion is not available.

6. SOLUTION FOR USERS
GROCERY
Pakka makes it easy to
purchase grocery and pay
online. Simply share grocery
shopping list with any nearby
supermarket. They will inform
of their price and availability.
After order confirm they will
pack the items and deliver to
home.
LOCAL OFFERS
Pakka makes it simple to check
nearby local offers and deals. It
takes the current location and
display nearby offers in both
list view and map view. It will
display offer description, photo,
price, ratings, vendor contacts
and map navigation.

7. SOLUTION FOR VENDORS
GROCERY
Pakka makes it easy to manage
grocery orders. Unlike WhatsApp
vendors can easily inform item’s
availability, price and check items
once packed. They can also
track delivery boys, get paid
online and monitor customer
feedbacks.
LOCAL OFFERS
Pakka makes it easy for small vendor
to promote offers in small locality.
They just need to capture a picture,
add some description and post the
ads. Not need to print leaflets, put
h o a r d i n g s , e m p l o y b o y s a n d
supervise. Just focus on core
business.

8. BUSINESS MODEL
There are 3 prominent business models –
Hyper-Local Model, Inventory Model & Hybrid Model.
Owing to the problems faced by consumers and vendors alike while
ordering through WhatsApp and Mobile, we decided to adopt the
hyper-local model.
Here we won’t store any inventory but fulfill orders directly from local
hypermarkets as and when demand come. With this model, consumer can
comfortably places their order using our mobile app. And the local store
can comfortably assemble the order and delivers it to consumer’s home.

9. M A R K ET S I Z E
A c c o r d i n g t o K a l a g a t o r e p o r t , t h e a n n u a l G M V /
s a l e s w a s $ 6 0 0 m i l l i o n i n 2 0 1 6 , i t g r o w t o $ 9 6 0
m i l l i o n i n 2 0 1 7 , c l o s e t o t h e $ 1 b i l l i o n m a r k . .
B y 2 0 2 0 , t h e o n l i n e F & G d e l i v e r y m a r k e t i s
e s t i m a t e d t o t o u c h $ 5 b i l l i o n a t a C A G R o f 7 2 % .
R e t a i l e r s w i l l p r e f e r o p e r a t i n g i n o m n i - c h a n n e l
r a t h e r t h a n s i n g l e c h a n n e l .
( S o u r c e - h t t p s : / / w w w . i n d i a n w e b 2 . c o m / 2 0 1 7 / 1 0 / 0 2 / i n d i a s - o n l i n e - g r o c e r y -
m a r k e t - r e a c h - 1 - b i l l i o n - s a l e s - m a r k - 2 0 1 7 / )

10. EXECUTION PLAN
Strategy 1. Owing to the problem of vendors getting restless due to gradual user acquisition, our
1st strategy is to launch utility features like shopping list and recipes. And use them as a tool for
user acquisition. Once a good number of users are enlisted into our app, then onboard the grocery
stores.
Strategy 2. Owing to the problems of users habit transformation inertia, our 2nd strategy is to give a
monthly discount of ₹200 for every ₹2000 and above purchase for a certain period of time. And use
that as a hook to retain users for a sizeable time period and make them use our platform
repeatedly.
Strategy 3. Owing to the problems of vendors breakeven delay after delivery operation setup, our
3rd strategy is to charge vendors only after they record a threshold transaction through our app. Our
charges will be a percentage of the total transaction above threshold level done through our app.
Strategy 4. Hyperlocal ads feature. This will help the stores to share their real time promotional
info real time to customer near by and gradually we can pull in big brands into ads once we have
sizeable user base.

11. THANK YOU
U S E F U L L I N K S :
O U R W E B S I T E : W W W . P A K K A . M O B I
P L A Y S T O R E I D : P L A Y . G O O G L E . C O M / S T O R E / A P P S / D E T A I L S ? I D = C O M . M I S T M I N D S . P A K K A
M O T H E R C O M P A N Y : M I S T M I N D S T E C H N O L O G I E S P V T . L T D . ( w w w . m i s t m i n d s . c o m )