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Talent & Investment Recruitment “Avoid Creativity in PR, a Global Study 2013

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Talent & Investment
Recruitment

“Avoid hiring all MBA's and
Ivy League grads - theses
people oversaw the great
recession. Take ‘chances’ on
other types of people - a few
successful fuck ups who
challenge everything.”

“We need to hire people with
strong, proven creative track
records. Most likely from
outside PR.” Freelance, UK

Agency, Belgium

A brilliant track record is
more likely to land a PR
creative a new job than anything else (48%). Blowing
your own trumpet leading to
recommendation has
increased by 10% on last
year (36%). Specific interview questions are also up
on last year by almost 10%.
“Talent in China is hard to
find let alone great people in
who are top creatives. It is a
bigger issue in this line of
work and getting people to
think larger picture is always
a struggle.” Agency, China

How do you recruit for
creativity?
Award Portfolio 11.9%
43.9%

Specific interview questions
Specific interview test 40.0%
www.ketchum.com
www.ketchum.com
www.ketchum.com

“We have a tougher time finding
creative directors among our Generation Y candidates. Baby boomers
and Gen Xers are used to throwing
ourselves into every challenge and
every creative opportunity we see, no
matter how much it eats into our
private life. Gen Y is different. On the
one hand this is the best educated
generation we have ever had. Talented and skilled. On the other hand,
they are also pragmatic and rational
thinkers, always keeping an eye on
their work-life-balance. The generations have to learn to work together
to build a great creative staff.”

Use interviewer’s judgement

35.8%

Assess interviewee’s previous work
Recommendation

47.5%
25.6%

We don’t use any specific methods 17.5%

Petra Sammer, Chief Creative Officer,
Ketchum Germany

21 | creativity.holmesreport.com

Publié dans : Business, Technologie
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