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Talent & Investment Rewards The Creativity in PR, a Global Study 2013

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Talent & Investment
Rewards
The majority of businesses
(58%) reward creativity
within the annual performance review. More than
one in five do not reward
creativity at all — compared
to 42% in 2012, however,
this is a significant improvement.

How do you reward creativity
and creative behaviour?

Internal awards
financial incentives

44.9%
“The effectiveness of the
campaign — creative or not
— is judged. Creativity is not
its own reward!”

20.2%

In-house, Australia

33.8%

promotion opportunities

“It is just part of the job.”
Freelance, US

As part of annual performance review
We don’t

56.8%

21.9%

26 | creativity.holmesreport.com

Publié dans : Business, Technologie
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  • @mixalis1 Thanks all, feedback always appreciated.
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  • very very interesting shared at http://thecuriousbrain.com/ well done
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  • Brilliant presentation, Mr. Sudhaman. PR agencies are creative and progressive. Ketchum is at par with Edelman.
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