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Techniques & Tools Brainstorming Given Creativity in PR, a Global Study 2013

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Techniques & Tools
Brainstorming
Given the dominance of the
practice, we asked
respondents whether they
really feel that group brainstorming is worthwhile. Despite being the dominant
mode of idea generation,
nearly 10% think it is a
waste of time. But 45%
think that it’s effective, with
a further 46% saying that
it’s ‘good enough’. Among
clients, only 18% are consistently happy with the
results.

Do you feel that group
brainstorming is...?

46.7%
44.0%

www.nowgocreate.co.uk
www.nowgocreate.co.uk
www.nowgocreate.co.uk

“If you have 8 people in a room
without any kind of process, insight
or structure then it’s a waste of
(billable) time and energy. Different
personality types also come into play
and the extraverts will chatter and
dominate whilst the more reflective
types may not say much at all. It’s
just lazy practice and probably
accounts for the fact that the ideas
are not cutting it with clients.”

9.3%

Claire bridges, Founder, Now go create

GOOD ENOUGH

EFFECTIVE

A WASTE OF TIME
31 | creativity.holmesreport.com

Publié dans : Business, Technologie
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