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Fashion, 3-D Printing and Counterfeiting

Explains how at home counterfeiting may arise due to 3-D primers and scanners. Suggests that new copyright and trademark laws are necessary to protect designers and brands.

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Fashion, 3-D Printing and Counterfeiting

  1. 1. The Future of Fashion: 3-D Printing and Online Counterfeiting Presented at the ECMM 6040 Mini Conference Arvin Ramlakhan, Dalhousie University
  2. 2. Background • The presentation was based on an article written by Michael Lynch. • Lynch, M. (2015). FASHION NIGHTMARE! THE FUTURE OF CONSUMER 3-D PRINTING AND ONLINE COUNTERFEITING IN THE FASHION INDUSTRY. SPORTS & ENTERTAINMENT LAW JOURNAL ARIZONA STATE UNIVERSITY, 5(1), 119-132.
  3. 3. Themes
  4. 4. Overview ◦ Lynch suggests that 3-D printers and scanners enable at home counterfeiting of fashion. ◦ Lynch explains that current intellectual property laws are not sufficient to protect designers and brands. ◦ Lynch argues for increased lobbying and further legal reforms.
  5. 5. 3-D Printing Today
  6. 6. 3-D Printed Haute Couture ◦ This is the first fully articulated 3-D printed dress. ◦ Part of a growing trend in the fashion industry.
  7. 7. Evolving Capabilities ◦ Printers such as the TPU 92A-1can create items that are durable enough to be worn and washed (pictured). ◦ Future 3-D printers will likely be able to print materials such as natural fibers.
  8. 8. 3-D Printed Fashion ◦ Both Nike and New Balance have used 3-D printers to build custom elements for shoes and sportswear.
  9. 9. 3-D Printing Technology ◦ 3-D printing is in its hype phase and the technology is a few years away from where it needs to be to create a major paradigm shift.
  10. 10. 3-D Printers at Home ◦ The prices of at home 3-D printers have fallen rapidly. ◦ They are now more widely available online.
  11. 11. 3-D Scanners ◦Helps people to create identical models of items. ◦ ◦
  12. 12. 3-D Printing Communities ◦ At the heart of 3-D printing culture and innovation. ◦ Emphasizes an open source system.
  13. 13. 3-D Printing Services ◦ Will produce custom 3-D designs for consumers. ◦ Created a marketplace for these designs and products.
  14. 14. New Threat
  15. 15. Larger Problem
  16. 16. Major Concern
  17. 17. ◦ The U.S. federal courts hold that fashion design falls within the Copyright Act's exclusion of "useful articles." ◦ These articles having an intrinsic utilitarian function which makes it exempt from copyright protection. Copyright Law
  18. 18. Trademark Protection ◦ Trade dress is used to protect the overall image of a product. ◦ Designers argue that fashion design should be protected under trade dress. ◦ The U.S. Supreme Court has denied general protection to fashion design under trade dress.
  19. 19. Argument Against Reform
  20. 20. Argument for Reform
  21. 21. Conclusion ◦ Fashion designers and brand owners should advocate for intellectual property reform. ◦ Failure to enact reforms may result in the spread of online fashion design piracy. ◦ Success may lead to increased creativity and exciting opportunities for designers.