This document outlines a media management project by students to improve public relations for the Karachi Fire Brigade Department. It identifies issues like lack of awareness of services provided and distrust of the department. The project's objectives are to build a positive image, increase awareness of services and issues, and improve communication. Tactics proposed include corporate communications like videos and brochures, traditional media like press releases, social media posts, and on-ground activities like school events and campaigns. The goal is to boost trust in the department and emphasize the importance of contacting them during emergencies.
3. Research And Its Findings
(Issues)
• Few people are aware of the services provided by the fire brigade apart from extinguishing fire
• Majority of people deem the Fire Brigade of Karachi useless, inadequate and unreliable, mainly
due to lack of resources and funds provided by the government to this sector
• Reluctant to trust this service due to the indiscipline traffic on roads
4. OUR OBJECTIVES
Positive image building
Building awareness for both; the services not even yet discovered by the general public, and
issues faced by the fire brigade
Dispatching precautionary measures
Better recall
Better communication
7. About Us
• “Umeed ki call” is our project’s name based on our central theme
• Started in order to improve the PR of the karachi fire department, with its major stakeholders-the
karachiites
• Our team wants to bring an innovative change that can support a crucial part of the public service
sector
• Explains the importance of one call
• How that call is prioritizing you
• It gives you hope that the receiving end would come to help them right away