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Strategy toolbox for startsups

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Presented at JLM Product Management Meetup. May 25, 2017.

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Strategy toolbox for startsups

  1. 1. Strategy Toolbox for Startups Short Promo of a Long Serious Talk Asher Sterkin asher.sterkin@gmail.com JLM Product Management Meetup May 25, 2017, Jerusalem
  2. 2. Why to Bother?
  3. 3. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 3
  4. 4. Lean Startup Strategy
  5. 5. ?
  6. 6. Value Proposition Canvas to Risque?
  7. 7. “Don’t trust us (humans), because we will disappoint you”
  8. 8. Disorder
  9. 9. Irreproducible Unpredictable
  10. 10. Disorder
  11. 11. Disorder
  12. 12. Business Model Canvas … the end of long road
  13. 13. The Strategy Cycle Source: “Wardley Maps: Topographical Intelligence in Business”
  14. 14. Climatic Pattern: Everything Evolves ● Definition of Stakeholders ● Understanding of their needs ● System capabilities (features) ● System components ● Data ● Knowledge ● Operational practices Co-evolution of:
  15. 15. AIaaS Productize (e.g. MobileEye) Some Typical Forms of a Startup Strategic Play Apply (e.g. 3D scan and print for Art) G C P U Innovate (e.g. AR, VR, 3DP, …) FaaS PaaS IaaS Custom Internals Commoditize (e.g. Waze) Improve (better mouse trap) Substitute (e.g. iPhone) Mature Product/Service
  16. 16. ignore AI Irrelevance in a couple of years embrace AI A lot of $$ paid to people who speak language you cannot comprehend and produce models they do not understand themselves
  17. 17. Your Product or Service Value Chain + Evolution (Wardley Maps) Your AI secret sauce AI as a Service G C P U Cloud Platform AI scientific breakthrough Your Customer Needs Infrastructure Optimization
  18. 18. Your Product or Service Value Chain + Evolution + Movement Your AI secret sauce AI as a Service G C P U Cloud Platform AI science breakthrough Your Customer Needs Infrastructure Optimization
  19. 19. Your Product or Service Value Chain + Evolution + Movement Your AI secret sauce AI as a Service G C P U Cloud Platform AI science breakthrough Your Customer Needs Infrastructure Optimization
  20. 20. Your Product or Service Value Chain + Evolution + Movement Your AI secret sauce AI as a Service G C P U Cloud Platform AI science breakthrough Your Customer Needs Infrastructure Optimization
  21. 21. Innovate-Leverage-Commoditize
  22. 22. Strategic Domain-Driven Design Vernon Vaughn, “Implementing Domain-Driven Design” Prefer utility AIaaS Prefer product or utility SaaS Major effort Proper timing for API
  23. 23. Pull up useful abstractions Push down support and generic stuff; control through OSS contributions There is no ideal core domain model sitting and waiting to be discovered. It’s more like attractor gradually emerging out of multiple “safe-to-fail” experimentations Pull Up/Push Down
  24. 24. Startup Strategy Toolbox Tool Useful for Cynefin Context awareness, dealing with complex adaptive systems Wardley Maps Value chain - evolution - movement analysis, anticipation ILC Innovate-Leverage-Commoditize, platform and ecosystem play Strategic DDD Dissect whole system generic, supportive and core subdomains, identifying bounded contexts for maintaining coherent models, buy vs build vs open source strategy, avoid premature competition against big players Value Proposition Canvas Capture major findings about prospective customers jobs, pains and potential gains Business Model Canvas Capture major findings about customers segments, relationships with each segment, channels, key resources and activities and key partners Lean Startup Validate major hypothesis via a series of pass/fail tests (MVPs)

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