Darius Mitchell, Eamon Fry, Ashley Hyche,
Anthony Jones, Coltan Stephenson
BBQ
Business Description
 U-Knighted BBQ is designed to make profit
from buying BBQ pulled pork at wholesale
prices from Payt...
Location
• Our Location
(University
Hall)
• Potential
Customers
Clare Hall
New Hall
Library
University Hall
Doyle Hall
University Hall
Wholesale Pricing
• Buy the product wholesale at $3.00 per
pound
• The product can be purchased in different
quantities: 1...
U-Knighted Menu
• BBQ sandwich- $4.00
• Meal Deal #1- $5.00 (Sandwich and drink)
• Meal Deal #2- $6.00 (2 sandwiches)
• So...
Price of other goods/services
available
 BBQ Heaven (2.6 miles away)
 $5.22 per sandwich/ $8.08 with two sides
 King Ri...
Review of other’s goods
 BBQ Heaven
 Cash only business with reviews speaking highly
of ribs but nothing on sandwich- ye...
Target Market and Elasticity
 Our target market, in a broad sense, is all on-
campus students after 7pm during the week,
...
Consumer Income
Name: Joe Sosa (average college student)
Age: 19
Occupation: Starbucks (part-time)
Income: $7.25/hour, ave...
U-Knighted Survey
12%
60%
28%
Are you satisfied with the food selection at
Marian?
Yes
No
Impartial
40 People Surveyed
U-Knighted Survey
85%
5% 10%
Do you enjoy BBQ (pulled pork)?
Yes
No
Impartial
40 People Surveyed
U-Knighted Survey
12%
8%
40%
40%
How much money do you spend on average on
fast food restaurants?
$1
$3
$5
$6 or more
40 P...
U-Knighted Survey
30%
40%
25%
5%
How many nights per week do you eat dinner
outside of using your meal card?
1 to 2
3 to 4...
U-Knighted BBQ
The Food That Comes to You!
We Deliver: 765-430-9491
Monday-Thursday 7-11pm
*Also available in U-Hall lobby...
U-Knighted BBQ
Anthony Jones Jr. eats it, do you?
Support your favorite Marian receiver,
eat U-Knighted BBQ
*Located in fo...
Fixed Costs
 Location Expense (Health Dept.):
$460
 Servesafe certification (2):
$115
 Crockpots (2): $70
 Change box:...
Variable Costs
 Buns (12):
$2.12
 Tin Foil (75 ft.): $5.38
 Paper Bags (100): $6.90
 Pepsi Drinks (36): $8.89
 Napkin...
Loan
 We are asking for a loan in the amount of
$1200
 This loan was calculated by adding our
variable and fixed costs f...
Product Pricing
 Fixed Cost Per Unit
 $0.83
 Variable Cost Per unit
 $1.30
 Accounting Profit Per Unit
 $2.54
 Aver...
Scenario Analysis
Lo 3.75 Mid 4.67 Hi 5.60
Lo 560
302
$2,100
$612.06
51%
208
$2,615
$1,187.20
100%
163
$3,136
$1,708
100%
...
Income Statement
Revenue from sales 3,923
3,923
Licensing Expense 575
Supplies Expense 115
Advertising Expense 10
Interest...
Statement of Cash flows
Cash received from sales 3,923
Sales expense 1,792.00
Interest expense 24.00
Net Cash Flows from
O...
Gantt Chart
Dec Jan Feb Mar Apr May
> Purchase a ServeSafe textbook
> Apply for site license
> Begin word-of-mouth adverti...
Job Description
 We will be open Monday-Thursday from 7-
11pm
 U-Knighted will typically have 3 employees
working per ni...
Conclusion
 Why we will be successful:
The 3 D’s…
 Delivery
 Desire
 Damn good BBQ
For Your Consideration!
U-Knighted BBQ
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2.0 Final Business Presentation (3)

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2.0 Final Business Presentation (3)

  1. 1. Darius Mitchell, Eamon Fry, Ashley Hyche, Anthony Jones, Coltan Stephenson BBQ
  2. 2. Business Description  U-Knighted BBQ is designed to make profit from buying BBQ pulled pork at wholesale prices from Payton’s BBQ.  Our business will sell pulled pork sandwiches, as well as refreshments, out of the University Hall Kitchen.  U Hall is in a central location in relation to the two other primary dorm buildings, making it ideal for business and delivery.  We operate Mon-Thurs 7-11pm.
  3. 3. Location • Our Location (University Hall) • Potential Customers Clare Hall New Hall Library University Hall Doyle Hall
  4. 4. University Hall
  5. 5. Wholesale Pricing • Buy the product wholesale at $3.00 per pound • The product can be purchased in different quantities: 1lb, 4lb, 8lb tubs
  6. 6. U-Knighted Menu • BBQ sandwich- $4.00 • Meal Deal #1- $5.00 (Sandwich and drink) • Meal Deal #2- $6.00 (2 sandwiches) • Soda- $1.25 (Pepsi products) • Water- $1.25 • Delivery- $1.00 BBQ
  7. 7. Price of other goods/services available  BBQ Heaven (2.6 miles away)  $5.22 per sandwich/ $8.08 with two sides  King Ribs (0.3 miles away)  $4.50 per sandwich  Judges’ BBQ & Juice Garden (2.2 miles away)  $5.15 per sandwich
  8. 8. Review of other’s goods  BBQ Heaven  Cash only business with reviews speaking highly of ribs but nothing on sandwich- yelp.com  King Ribs  Solid review on BBQ pulled chicken and pork but complaints about location- yelp.com  Judges’ BBQ  Mixed reviews on food quality - yelp.com
  9. 9. Target Market and Elasticity  Our target market, in a broad sense, is all on- campus students after 7pm during the week, and possibly during football tailgating hours.  Full time, on campus students (roughly 820)  Our demand for the sandwiches is elastic  Food is a necessity because people need to eat, but our good is a luxury because there are substitutes on campus and within driving distance.
  10. 10. Consumer Income Name: Joe Sosa (average college student) Age: 19 Occupation: Starbucks (part-time) Income: $7.25/hour, average 15 hours per week  Usually carries $20.00 cash all the time
  11. 11. U-Knighted Survey 12% 60% 28% Are you satisfied with the food selection at Marian? Yes No Impartial 40 People Surveyed
  12. 12. U-Knighted Survey 85% 5% 10% Do you enjoy BBQ (pulled pork)? Yes No Impartial 40 People Surveyed
  13. 13. U-Knighted Survey 12% 8% 40% 40% How much money do you spend on average on fast food restaurants? $1 $3 $5 $6 or more 40 People Surveyed
  14. 14. U-Knighted Survey 30% 40% 25% 5% How many nights per week do you eat dinner outside of using your meal card? 1 to 2 3 to 4 5 to 6 7 40 People Surveyed
  15. 15. U-Knighted BBQ The Food That Comes to You! We Deliver: 765-430-9491 Monday-Thursday 7-11pm *Also available in U-Hall lobby *
  16. 16. U-Knighted BBQ Anthony Jones Jr. eats it, do you? Support your favorite Marian receiver, eat U-Knighted BBQ *Located in football tailgating area*
  17. 17. Fixed Costs  Location Expense (Health Dept.): $460  Servesafe certification (2): $115  Crockpots (2): $70  Change box: $8  2 Coolers (Free)  Table covers: $22  Utensils: $15  Flyers(50): $10  Total Fixed Costs: $700.00
  18. 18. Variable Costs  Buns (12): $2.12  Tin Foil (75 ft.): $5.38  Paper Bags (100): $6.90  Pepsi Drinks (36): $8.89  Napkins (1000): $8.52  Water (32): $6.00  Bags of Ice: $3.00  Gloves (1000): $5.86  Logo Stickers (120): $15.00  Meat (1 lb): $3.00
  19. 19. Loan  We are asking for a loan in the amount of $1200  This loan was calculated by adding our variable and fixed costs for the opening month, while leaving room to accommodate for unexpected issues with crockpots, spillage, as well as transportation money to obtain more product at the end of the month.
  20. 20. Product Pricing  Fixed Cost Per Unit  $0.83  Variable Cost Per unit  $1.30  Accounting Profit Per Unit  $2.54  Average Revenue Per Customer  $4.67  Estimated Number of Sales (units)  840
  21. 21. Scenario Analysis Lo 3.75 Mid 4.67 Hi 5.60 Lo 560 302 $2,100 $612.06 51% 208 $2,615 $1,187.20 100% 163 $3,136 $1,708 100% Mid 840 302 $3,150 $1,274.82 100% 208 $3,923 $2,130.80 100% 163 $4,704 $2,912 100% Hi 1120 302 $4,200 $1,937.58 100% 208 $5,230 $3,074.40 100% 163 $6,272 $4,116 100%
  22. 22. Income Statement Revenue from sales 3,923 3,923 Licensing Expense 575 Supplies Expense 115 Advertising Expense 10 Interest Expense 24 Cost of Sales 1,092.00 1,816.00 Net Income 2,107.00
  23. 23. Statement of Cash flows Cash received from sales 3,923 Sales expense 1,792.00 Interest expense 24.00 Net Cash Flows from Operating Activities 2,107.00 Cash flows from financing activities Cash received from loan 1,200 Cash received from purchase of stock 5 Net cash flow from financing activities 1,205 Net increase in cash in 2014 3,312.00 Cash as of January 13, 2014 0 Cash as of May 1, 2014 3,312.00
  24. 24. Gantt Chart Dec Jan Feb Mar Apr May > Purchase a ServeSafe textbook > Apply for site license > Begin word-of-mouth advertisement > Begin to organize and purchase assets > Take ServeSafe tests > Begin advertising/marketing campaign > Purchase variable assets > Open business > Save investment money > Divide profit according to hours worked
  25. 25. Job Description  We will be open Monday-Thursday from 7- 11pm  U-Knighted will typically have 3 employees working per night. Master Chef Cashier Delivery Correspondent/Delivery Man Coltan will be delivery specialist
  26. 26. Conclusion  Why we will be successful: The 3 D’s…  Delivery  Desire  Damn good BBQ
  27. 27. For Your Consideration! U-Knighted BBQ

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