Fourth presentation in a summer tutorial series about Social Media. Brief overview of online review sites such as Yelp!, social bookmarking and aggregators/RSS readers.
2. 25 Million people on site each month
Yelp! Elite
Businesses can claim their pages
Can include a Yelp! badge on own Web site
Track Yelp! page and what people are saying
Businesses Do’s and Don’ts on Yelp!
Do: Take it with a grain of salt, emphasize the
positive
Don’t: Try to pay people to write a Yelp!
review
3.
4. Other Review Sites
Proceeded Yelp!, but is not growing as fast as
Yelp!
Can use Facebook account to sign-in
Businesses can claim their page, but it costs
$
Also an Smart Phone application
Collects local critics reviews
5. Other Rating Systems
User built pages
User built pages Users are called
(referred to as lenses) “Hubbers”
about anything Allows Hubbers to set
Can earn $ for self or up affiliations with
charity Amazon, Google etc.
Example: ASPCA to make $ off of page
Example
6. Social Bookmarking
A method of saving and storing web pages
in a single online location for future use or
for sharing with other Internet users.
(About.com)
Sharing these web pages can also be
associated with a voting system
depending on the service