 Basic Course  Advance Course
Digital Marketing
Course Coverage [10
Core Specialization
Modules]
Fee-18,000
Duration: 45 Days
Digital Marketing
Course Coverage [16
Core Specialization
Modules]
Fee- 25,000
Duration: 90 Days
BASIC ADVANCE

 What is digital marketing?
 Understanding Marketing Process.
 Why Digital Marketing Wins Over
traditional Marketing ?
 What is visibility?
 Visitors Engagement.
 What is engagement?
 Understanding Conversion Process.
 Why it is Important?
 Performance Evaluation

Understanding Internet
Based on functionality
Based on purpose
Booking a Domain Name &
webhosting
Adding domain Name to web Server
Adding webpages & content
Adding Plug-in
Identifying objective of website
Deciding on Number of Pages
Required
Planning for Engagement Options
Creating Blueprint of Every webpage
Best & Worst Examples

 Understanding lead generation for business
 Why lead generation is important
 Understanding landing pages
 Best practices to create a landing page
 What is A/B testing?
 Converting leads into sales
 Creating lead nurturing strategy
 Understanding lead funnel
 Steps in leads nurturing

 What is SEO
 Introduction to SERP
 How search engines work
 Major functions of a search
engine
 What are keywords
 Understanding keywords mix
 Part
 ON Page Optimization
 Off Page Optimization
 Local SEO

 What is Content marketing
 Introduction to content marketing
 Creating Unique & Fresh Content
 Placing Keywords in content
 Optimizing content for search
engines
 Grammar and punctuation checker
Tools
 Copy Content Checker Tools
 How to write great compelling
content
 Optimizing content for search
engines
 How to market your content

Linkedin Marketing Facebook Marketing
Twitter Marketing Video Marketing

Google Adword Overview
Understanding inorganic
search results
Introduction to Google
adwords & PPC advertising
Setting up Google adwords
account
Campaigns, Adgroups, Ads,
Keywords, etc
Types of Search Campaigns -
Standard, All features, dynamic
search & product listing

What are blogs and its network?

How Google analytics works
Understanding Google
analytics account structure
Understanding Google
analytics insights
How to set up analytics
account
How to add analytics code in
website
Understanding goals and
conversions
Monitoring Traffic courses
Monitoring Traffic behavior

What is email
marketing?
Creating Email
Campaign
Understanding
Webmail, Horde, Round
cube, Squrial mail
Email Outlook
Configurations
Creating Targeted
Email Lists
Email Marketing Tools
like Mail chimp, Awaber
etc

Google Search Console
Bing Webmaster Tools
Google Adword Keyword Tool Google
Trends Tools
Link Analyzer Tools
Plagriasm Checker Tools

What is affiliate
Marketing
3 A’s of affiliate
Marketing
How people makes
million of dollars in
affiliate marketing
Different affiliate
marketing programs?
How to get approved as
an affiliate by world’s top
affiliate company -
comisssion junction
www.cj.com

What is Ecommerce
How to create different e-commerce
platforms?
How to do SEO to an E-commerce
website