Aartificial intelligence (AI), is the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.

1. Thinking AI
for customers
Anna Martyniuk, 43979
Valeria Svarnik, 36228
Ashutosh Kanaujia, 43966
Okan Koc, 43004

2. Artificial intelligence
Artificial Experience is the most powerful
weapon for improving customer
experience.​
It helps to strengthen customer
engagement, encourage brand loyalty,
and improve retention.​
According to Gartner, enterprise use of
AI has grown 270 percent over the past 4
years.​
artificial intelligence (AI), the
ability of a digital computer or
computer-controlled robot to
perform tasks commonly
associated with intelligent beings.

3. 4 types of AI
Reactive Machines ​
Limited Memory ​
Theory of Mind
self-awareness ​

4. Can
machines
think?
In groundbreaking textbook Artificial Intelligence: A Modern
Approach, authors Stuart Russell and Peter Norvig explored
4 different approaches that have historically defined the
field of AI:
Thinking humanly
Thinking rationally
Acting humanly
Acting rationally
The first two ideas concern thought processes and reasoning,
while the others deal with behavior.

6. Additional benefits of using ai for
customers
Uninterrupted service
Lower operating costs
Speedier interactions
Higher agent and customer
satisfaction

7. How AI
improves
customer
experience​?
Chatbots ​
Emotion
Analytics​
Predictive
Personalization​
Text/NLP
analysis​
Face & Voice
Recognition​ Agent assist​
Machine
learning​
Self-service​

8. cases of AI usage
Or how to design new products that
eliminate consumers' unpleasant jobs?

9. list of
companies
1. Dalle 2
5. TATA ELXSI
4. Myelin Foundry​
2. Squarkai
3. ​Wysa
11. Sensory
Fitness
15. Macy’s
14. Neiman Marcus
12. Domino’s
13. Ocado
6. Opentable
10. bol.com
9. ERNST & YOUNG
7. Yapi Kredi
8. Deloitte

10. 1
DALLe-2
Dalle 2 is a new AI system that can create realistic images and art from a
description in natural language.​
DALL·E 2 can create original, realistic images and art from a​
text description. It can combine concepts, attributes, and styles.​
DALL·E 2 can make realistic edits to existing images from a natural language
caption. It can add and remove elements while taking shadows, reflections, and
textures into account.​
Teddy bears+mixing sparkling chemicals as mad scientists+in a steampunk
style.​

11. 2
Squarkai
Industries – Enerygy, Finance, Gamimg, Healthcare & Hospital, SAAS​
Squark is a Software as a Service (SaaS) platform that was launched to
enable AI prediction in an easy, online application to help business users
uncover customer insights so they can make better business decisions.
Fulfilling that ideal, use the power of machine learning and large-scale
computing to make AI accessible for every business user, with absolutely
no coding. This allows for different teams to have access to powerful
customer insights that can help drive their businesses.​
Use Squark's automated predictive power to uncover ROI opportunities and
maximize your business potential by making confident data-backed
decisions.​

12. 3
Wysa
Talk to Wysa and share things that are on your mind, even if they are
things that you're not ready to share with another human.​
Create your non-judgmental safe space with Wysa.​​

13. 4
Myelin Foundry​
Myelin Foundry is a deep tech product start-up transforming human
experiences and industry outcomes by building Artificial Intelligence
algorithms on video, voice, and sensor data, for edge devices​
Transform video experiences through real-time enhancement and edge
analytics on viewing experience, on the user’s device​
Enhance audio visual experiences in vehicles. Examples include streaming
entertainment, rear-camera quality, ADAS​
Bring the power of advanced neural compute to the shopfloor, automating
decisions on reliability, availability and maintainability of plant
equipment​

14. 5
TATA ELXSI - AIDMS​
Powered by AI and Backed by Analytics, Tata Elxsi Driver Intelligence
Service is a smarter, scalable, and lightweight solution to gain driver
behavior insights.​
For enhanced road safety, regulators and automotive safety bodies are
increasingly incorporating ADAS features like driver tracking in their
roadmaps. ​
Driver Monitoring System with AI-powered algorithms (AIDMS) that easily
correlates vehicle data with the driver’s health/state data. This helps to
implement predictive diagnostics in vehicles and orchestrate actions to
automate driver engagement and detect aggressive drivers. ​

15. 6
OpenTable
their customized engine finds the best match for you
based on different options you choose, like the food you
want to eat, the vibe of restaurant you are looking for,
price range, group size, and more.
Aside from their main site features, they also offer
ample content in their help center. Not only is the help
center full of relevant information, but also filled with
effective and appealing visuals of beautiful food, making
you hungry at first glance. The content itself is full of
these images as well, showing their users exactly how to
do something with images of what their screen should
look like.
Thanks to computer vision API, OpenTable was able to
increase their operational efficiency by 15X

16. 7
YAPI KREDI
YapI Kredi contact center serves with touch-tone IVR system. Customers
had to listen to the full menu and then start navigating across menus by
dialing. This was affecting the customer experience negatively by
extending the call durations and increasing customer effort.
Challenge​
Sestek Conversational IVR technology was deployed in the YapI Kredi
contact center. Customers started to reach the relevant menu in much
shorter time by speaking to the IVR, rather than dialing.
Solution​
Number of self-service transactions increased by 2x​
Completion rate at voice IVR reached to 65%​
Customer satisfaction score increased by 10%​
Monthly 3 million calls routed by voice
Benefits to the Customer​s

17. 8
DELOITTE
​LeasePoint – Powered by IBM TRIRIGA, it uses knowledge from Deloittes in
the leasing industry to teach the AI-enabled system to produce an end-to-
end leasing portfolio​
Visual inspection of assets– Deloitte claims to be improving asset
inspection on wind farms using IBM’s Maximo technology.​
Deloitte Catalyst – a network of start-ups working together to translate
AI technologies into effective business solutions for customer firms.
Deloitte provides funding to Catalyst businesses and access to Deloitte’s
customer base to partner with and flesh out their business applications.
Deloitte aspires to forge partnerships with these cutting-edge firms to
help bring their customers the latest AI innovations.

18. 9
Ernst & Young​
Automating the auditing process reduces the administrative time spent
reviewing audit documents and gives employees more time to participate in
the process judgment and analytical part. ​
Automate routine tasks using its own proprietary Robotic Process
Automation (RPA) system helps the company provide its customers with
more accurate, efficient audits.​
Using computer vision to enable airborne drones to monitor inventory
during the audit process : The use of drones allows for more data to be
captured during the audit process. It also enables auditors to focus on risk
areas instead of manually taking inventory stock.

19. 10
BOL.COM
In 2021, bol.com launched into voice commerce and AI-powered customer
service. Their Google Assistant can answer questions, share daily deals,
and update buyers on their orders with a unique, branded TTS voice.​
After exploring the use of custom branded TTS voices, bol.com decided to
get in touch with Readspeaker instead of using the Robot voice of Google
Assistant
AI contributes to ReadSpeaker’s construction of custom TTS voices.
VoiceLab uses deep neural networks (DNN), an advanced form of machine
learning, to construct all-original TTS voices for brands and creators.
In the case of bol.com, that turned out to be a lifelike male voice that
sounds trustworthy, kind, and helpful; core traits of bol.com’s brand.

20. 11
Sensory Fitness
Company uses AI to make it easier for customers to solve their needs.
The brand developed a voice-powered AI assistant called Sasha to
handle customer service phone calls. More than 160 calls that would
otherwise have gone unanswered were instead handled by Sasha. The
AI made and rescheduled appointments, informed callers about the
gym’s hours, and helped the gym sign up more than two dozen new
customers every month on average.
"company achieved over $30k in annual cost savings while
onboarding an average of 25 new customers per month who might
have gone to the competitors because their call went unanswered."

21. 12
Domino’s
Company uses AI to make it easier to deliver pizzas.
Customers who order pizza can have their order
delivered by robot. Those customers will receive text
alerts that will update them on R2’s location and
provide them with a unique PIN to retrieve their order.
Customers can also track the vehicle via GPS.
"this allows us to better understand how customers respond to
the deliveries, how they interact with the robot and how it
affects store operations."

22. 13
PIXEVIA SMART STORE
Company uses AI to improve the customer shopping experience.
the AI-based system successfully recognizes different fruits, salads,
bakery goods as well as meat and dairy products, allowing customers
to forgo the long and often arduous check-out process.
the store automatically detects items taken from the shelves and
creates a virtual shopping cart. Pixevia's AI algorithm continuously
analyzes the data received from the cameras and shelves to ensure
the process is swift and accurate.
"the company aims to set up convenience stores without cashiers
or long queues on every corner of every city and reduce the
consumer’s shopping time to as little as 20 seconds."

23. Neiman Marcus
Company uses AI to make it easier for customers to find items.
The Snap. Find. Shop. app allows users to take pictures of
items they see while out and about and then searches Neiman
Marcus inventory to find the same or a similar item.
"With visual search, search results were 95% accurate.
It also managed to increase app usage and customer satisfaction,
and gained wide coverage many media outlets." 14

24. 15
Uniqlo
Company uses AI to make it easier for customers to choose products.
elect stores have AI-powered UMood kiosks that show customers a
variety of products and measures their reaction to the color and
style through neurotransmitters. Based on each person’s reactions,
the kiosk then recommends products. Customers don’t even have to
push a button; their brain signals are enough for the system to know
how they feel about each item.
"More than 100 media articles were published immediately after
the launch. Also, there was significant buzz on social media, with
over 2 million social impressions and 35,728 engagements."

25. Conclusion
Strength Weakness threat Opportunity
Facilities life
Increase revenues
Increase satisfaction
1.
2.
3.
The question of privacy
The question of ethics
The question of emotions
1.
2.
3.
System Manipulation
Data leakage
Control limitation
1.
2.
3.
Human-centric AI
Civic empowerment
Human flourishing
1.
2.
3.

26. data treatment
Security and Safety
transparency
Recommendations?

27. thanks!
Any questions?