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#CongresoDEC
Employee Liberation for Successful
Customer Outcomes!
Steve Towers https://linktr.ee/SteveTowers
https://linkedin.com/SteveTowers
Steve.towers@bpgroup.org
https://linktr.ee/SteveTowers
To Liberate our Employess we must smash the Silos
FIVE Silo Busting Tips to liberate Employees
(from the best CX companies on the planet)
1. Create a Unified Vision
2. Collaborate – work, play and
Train as one
3. Establish Results Oriented
Communication
4. Level Up Rewards &
Remuneration
5. Unify Everyone &
Everything towards
Successful Customer
Outcomes
Interest in searching on ‘Silo Management’
167,000,000 in 0.5 seconds
BPM/BPR/EA Era CX/UX/EX/XM Era
Reference:
‘Changing Behaviors: From
Working in Silos to Working
Collaboratively’
Gartner
Create a Unified Vision for all our people…
• Who?
BMW,
Amazon,
Emirates
• What?
North Star
Alignment
Reference:
NSAT Video: https://youtu.be/uLr90Sl492I
1
Collaborate – work, play and train as one
INDUSTRIAL ERA – THE CUSTOMER IS OFTEN AN INCONVENIENCE
OUTSIDE-IN TEAM STRUCTURES
Who?
Zappos,
Four Seasons,
Emirates
2
Establish Results Oriented Communication
Reference:
ROC Emergence: https://jimsinur.blogspot.com/2021/07/results-oriented-communications-are-now.html
ROC Article: https://jimsinur.blogspot.com/2021/07/the-best-hybrid-work-models-deliver.html
3
Level Up Rewards & Remuneration
for all our people
• Measurement Systems are Critical
• Industrial Era focused on ‘Outputs’
• Customer Obsessed companies focus on Outcomes
– the deliverables
• Customer Obsessed companies are paying people for delivering
successful outcomes and NOT for just completing tasks
• The mindset has shifted to paying people who interact with
customers more than those who don’t
(our customers are the most precious resource so let’s put our
best people into those Moments of Truth)
4
5
Unify Everyone &
Everything towards
Successful Customer
Outcomes
The Customer
Performance
Landscape
SCO
KEY
CUSTOMER
OUTCOMES
BUSINESS
OUTCOMES
OUTPUTS
ACTIVITIES
TASKS
CUSTOMER INTERACTIONS (MOT’s)
INTERNAL INTERACTIONS (Handovers)
BUSINESS RULES (Decision Points)
DIGITAL CAPABILITY
MINDSETS
REWARDS
© 2006-2021 BP Group | Source www.BPGroup.org
All outcomes aligned to
the Successful Customer
Outcome
Internal Effort is a
direct consequence of
Customer Interactions
The journey and
the Controls that
shape the
experience
The
capacity to
deliver
through the
people and
technology
Reference:
CPL Video: https://youtu.be/2qIltLXye_I
FIVE Silo Busting Tips from the
best CX companies on the planet
1. Create a Unified Vision
2. Collaborate
– work, play and Train as one
3. Establish Results Oriented
Communication
4. Level Up Rewards &
Remuneration
5. Unify Everyone & Everything
towards
Successful Customer
Outcomes
Employee Liberation for Successful
Customer Outcomes!
Steve Towers https://linktr.ee/SteveTowers
https://linkedin.com/SteveTowers
Steve.towers@bpgroup.org

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Steve Towers en el VIII Congreso DEC | Unidos por la Experiencia

  • 2. Employee Liberation for Successful Customer Outcomes! Steve Towers https://linktr.ee/SteveTowers https://linkedin.com/SteveTowers Steve.towers@bpgroup.org
  • 3. https://linktr.ee/SteveTowers To Liberate our Employess we must smash the Silos
  • 4. FIVE Silo Busting Tips to liberate Employees (from the best CX companies on the planet) 1. Create a Unified Vision 2. Collaborate – work, play and Train as one 3. Establish Results Oriented Communication 4. Level Up Rewards & Remuneration 5. Unify Everyone & Everything towards Successful Customer Outcomes
  • 5. Interest in searching on ‘Silo Management’ 167,000,000 in 0.5 seconds BPM/BPR/EA Era CX/UX/EX/XM Era Reference: ‘Changing Behaviors: From Working in Silos to Working Collaboratively’ Gartner
  • 6. Create a Unified Vision for all our people… • Who? BMW, Amazon, Emirates • What? North Star Alignment Reference: NSAT Video: https://youtu.be/uLr90Sl492I 1
  • 7. Collaborate – work, play and train as one INDUSTRIAL ERA – THE CUSTOMER IS OFTEN AN INCONVENIENCE OUTSIDE-IN TEAM STRUCTURES Who? Zappos, Four Seasons, Emirates 2
  • 8. Establish Results Oriented Communication Reference: ROC Emergence: https://jimsinur.blogspot.com/2021/07/results-oriented-communications-are-now.html ROC Article: https://jimsinur.blogspot.com/2021/07/the-best-hybrid-work-models-deliver.html 3
  • 9. Level Up Rewards & Remuneration for all our people • Measurement Systems are Critical • Industrial Era focused on ‘Outputs’ • Customer Obsessed companies focus on Outcomes – the deliverables • Customer Obsessed companies are paying people for delivering successful outcomes and NOT for just completing tasks • The mindset has shifted to paying people who interact with customers more than those who don’t (our customers are the most precious resource so let’s put our best people into those Moments of Truth) 4
  • 10. 5 Unify Everyone & Everything towards Successful Customer Outcomes The Customer Performance Landscape SCO KEY CUSTOMER OUTCOMES BUSINESS OUTCOMES OUTPUTS ACTIVITIES TASKS CUSTOMER INTERACTIONS (MOT’s) INTERNAL INTERACTIONS (Handovers) BUSINESS RULES (Decision Points) DIGITAL CAPABILITY MINDSETS REWARDS © 2006-2021 BP Group | Source www.BPGroup.org All outcomes aligned to the Successful Customer Outcome Internal Effort is a direct consequence of Customer Interactions The journey and the Controls that shape the experience The capacity to deliver through the people and technology Reference: CPL Video: https://youtu.be/2qIltLXye_I
  • 11. FIVE Silo Busting Tips from the best CX companies on the planet 1. Create a Unified Vision 2. Collaborate – work, play and Train as one 3. Establish Results Oriented Communication 4. Level Up Rewards & Remuneration 5. Unify Everyone & Everything towards Successful Customer Outcomes
  • 12. Employee Liberation for Successful Customer Outcomes! Steve Towers https://linktr.ee/SteveTowers https://linkedin.com/SteveTowers Steve.towers@bpgroup.org