A presentation aimed at keeping it real in social networks. Join a community because you want to contribute to it, not to see what you can get out of it.

1. The importance of being
socially ernest
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2. Hands up
who hates
being
preached
at?
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3. Wednesday, 21 October 2009

4. But that’s exactly what’s
been going on
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5. Wednesday, 21 October 2009

6. We are in danger of
being motivated solely
by getting some business
or personal benefit from
social media
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7. So, what should it mean to
live a social life?
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8. Social is a state of mind.
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9. Principally, it is being
driven by a desire to be
part of a community
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10. It’s not
Woodstock
exactly!
But
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11. What motivated a
generation in the 60’s
defines this social
revolution.
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12. What is community?
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13. • It’s a model
• It has no edges, not fixed to a location, but
demarcated by people with a common interest
• It is a set of interactions, human behaviors
that have meaning and expectations between
its members
• It is based on shared values and beliefs
• Members of a community are interdependent
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14. You don’t enter a
community motivated by
“What can I get out of
this.”
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15. You become part of a
community because you
have a need to contribute
to it.
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16. Think of it like personal
banking!
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17. You make deposits of
goodwill, knowledge,
your time.
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18. You earn social capital
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19. Which you can withdraw
over time in terms of
trust, confidence and
WOM.
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20. If all you do is take
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21. Your life in the
community will be short
lived.
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22. And it will damage you
and your business
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23. You need to be an active
member of your
community
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24. And that means being....
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25. And that means being....
Transparent
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26. And that means being....
Transparent
Inclusive
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27. And that means being....
Transparent
Inclusive
Authentic
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28. And that means being....
Transparent
Inclusive
Authentic
Vibrant
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29. And that means being....
Transparent
Inclusive
Authentic
Vibrant
Community driven
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30. Preach over
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31. Preach over ish!
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32. Preach over ish!
What to do next if you
own a brand?
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33. First listen!
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34. Immerse yourself
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35. Share some stuff
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36. Then, armed with understanding
make some decisions
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37. The goal is not to try and control
the conversation!
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38. Create opportunities for people
to feel ownership of your brand.
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39. Thank You.
Declan Metcalfe.
Marketing Director.
Mobile: 07595 182821
Email: declan@betterbrandagency.com
Twitter: @better_studio
Twitter: @declanmetcalfe
Wednesday, 21 October 2009