1. BRIGHT SUNBRIGHT SUN
16th
Batch
Section B

2. BRIGHTBRIGHT
SUNSUN
Name ID No:
Fairoz Anika 85
Md. Mahmudur Rahman 91
Jarifa Tanjin 94
Md.Tayeb Uddin 95
Nusrat Oishi 96
Md. Atiqur Rahman 118

3. “Our PresentatiOn”

5.  Bangladesh is a developing and lower middle
economic country.
 Economic factors are playing a vital role for
developing this country.
 We have huge man power that we can use as
assets.
 We have a great chance to develop RMG sector y
using these assets.

6. Industry Background
In 1972, the World Bank approximated (GDP) of
Bangladesh at USD 6.29 billion.
In 2014, the GDP stood at USD 173.82 billion, growing by
almost 27 times in a matter of four decades.
Bangladesh's exports industry alone comprised USD 31.2
billion in FY 2014-15.
 81.69% of which was made up by ready-made garments.
Provides employment to around 4.2 million Bangladeshis.

7. Our Objectives
No defects product,
Safe Product,
Increasing our productivity,
Application of Client Relation Management System
(CRM),
On Time Shipping,
Reduction of the Manufacturing Lead Time,
Improving our Procurement system,
Prompt Services and Continuous following up,
Offering Design Collections,

8. chaPter-2
business DescriPtiOn anD
Managing segMent

9. visiOn
Our vision is to be the first choice of our customers for
manufacturing and the first choice of employment for our
employees.
MissiOn
be the leading exporter of high quality garments
timely delivery of product,
maintaining safe and healthy work environment,

10. Improve this sector of private manufacturing
Creating good quality cloths and sell them in the
international markets
 Maintaining low cost and produce high standards of
cloths.

12. shirts FOr Man &
WOMen
 Use of cotton,
 Classic design,
 Brand
ambassador,

14. ORGANIZATIONAL STRucTuRe

15. Name Post Hold
Fairoz Anika CHAIRMAN
Md Tayeb Uddin Managing director
Zarifa Tanzin Director
Md Mahmudur Rahman Director
Md. Atiqur Rahman Director
Nusrat jahan Director

16. LeGAL STRucTuRe : PARTNeRShIP
We have six equal shareholders at our Company
“SUNFROG TAXTILE LIMITED”.
 We will invest 1 core taka as capital and we will share both
profit and loss equally.

17. Name of the shareholder Percentage of Shareholder
Fairoz Anika 16.67%
Md. Mahmudur Rahman 16.67%
Jarifa Tanzin 16.67%
Md. Tayeb Uddin 16.67%
Nusrat Jahan 16.67%
Md .Atiqur Rahman 16.67%

18. chAPTeR-3
TechNIcAL SeGmeNT

19. LOcATION
 Office location: Address: Motijheel DIT Road,
Dhaka, Dhaka 1217, Bangladesh

20. Factory Location:
Address. B/164-166 & B/185-187 BSCIC I/E, Fatullah,
Narayanganj. Bangladesh

21. PROducTION Needed
FAcILITIeS, uTILITIeS ANd
equIPmeNT

23. TRANSPORT
SySTem
 Truck, lorry:

25. Fiber :
Name and Source:
Cotton
Silk
Pol Wool
Yester
Nylon
Flax etc.

26. • 100 % Cotton
fabric
• CVC fabric
• PC fabric
• 2*2 Lycra rib
fabric
• Lycra single jersey
fabric
• Viscose Lycra
• Double Lacoste
• 100% Polyester
fabric etc.
Fabric:

27. DYES
Reactive dye
Disperse dye
Acid dye
Basic dye
Direct dye
Sulfur dye etc.

28. Production procedure:

29. Designing the productDesigning the product
Partly ProductionPartly Production
1. Cuff1. Cuff 2. Collar2. Collar
Joining sectionJoining section
3. Pocket3. Pocket 4. Collar band4. Collar band
5. Upper part5. Upper part 6. Lower
Part
6. Lower
Part
7. Sliver7. Sliver
1. Upper & lower
part joining
1. Upper & lower
part joining
2. Sliver Joining2. Sliver Joining 3. Cuff
Joining
3. Cuff
Joining
4. Collar
Joining
4. Collar
Joining
Final StitchingFinal Stitching
IroningIroning

31. SWOT
Analysis

32. Scenario view point of inside For buyer point of view
• Low salary,
• Low safety facility,
• Insecurity of job,
• Lack of canteen facility,
• Low overtime salary,
• Creating problems in
maternity leave,
• Group insurance facility,
• Problems of on time delivery
of product.
• Clearing house problem
• Give low quantity product

33. MarkEting StratEgY

34.  Raw materials,
 Lack of managerial
knowledge,
 Improper working
environment,
 Insufficient of loan,
 Unit labor cost,

35.  Segmentation
 Market segmentation
Economy
LifeStyle
VersatileCustomer
Fashion
Population
Largeexpensebearing ability
ExchangeRate

36. Target markets of sunfrog products:
• USA
• UK
• Entire Europe
• Australia
• Canada
• Japan
• Turkey
• Russian
• German

37. aDvErtiSEMEnt:
online advertisement in different business sites,
international Newspapers
international business papers
international fashion magazine
own yearly magazine,
ProDuct ProMotion: we will do our
products promotion through-
Sponsoring international event
Sponsoring fashion shows
discount etc.

38. MarkEting Mix analYSiS
4P’s
Product Price Place Promotion
Uniqueness
Benefit
Features

39. QC(Quality
checker)
Nominated
forwarder
Send to
Chittagong port
Products are send
to the buyer country
by ships
Flowchart of distribution channel:
After manufacturing our distribution process will
start. Our distribution channel is given below as a
flowchart:

41. Group insurance facilities
Maternity leave facility for its female workers and
employees
Facilities will be provided including-
Canteen
Child-care
Health insurance coverage
We will have sufficient fire extinguishers and
automated fire alarm and smoke detector.
Health awareness programs will be conducted with the
employees to aware health and safety issues.
Corporate soCial responsibility

42. Chapter-5
FinanCial analysis

43. 20%
20%
25%
5%
30% Land and site development
Building and Civil works
Plant and Machinery
Preoperative expense
Minimum Cash requirements
Cost oF projeCt

46. Particulars Amount Percentage
Total capital requirements Tk.10000000 100%
Long term loan Tk.4000000 40%
Equity supplied by owners Tk.6000000 60%
Interest on loan 11.5%
Loan period 10 years
Particular installments payments Annually

47. Particulars 2017
Direct Cost:
Material Cost of shirt 2850000
Material cost of T-shirt 1900000
Transportation cost 190000
Labor Cost 2470000
Other direct expense 95000
Prime Cost 7505000
Factory Overhead:
Utility Cost 950000
Depreciation 95000
Cost of goods sold 8550000
Administrative Overhead:
Supervisor Salary 190000
Maintenance 190000
Selling overhead:
Packaging 190000
Marketing expense 285000
Carriage outwards 95000
Total cost 9500000

48. Particulars 2017
Sales revenue:
Clothing of shirt’s 5586000
Clothing of T-shirt’s 3724000
Packaging 190000
Profit (10%) 950000
Total Sales revenue 10450000
Cost of goods sold (8550000)
Gross profit 1900000
Administration and selling expense (950000)
Operating profit 950000
Interest (460000)
Depreciation (95000)
Earning before tax 395000
tax (5000)
Earning after tax 390000