Companies really know the importance to enter the IoT space today because, if you don't do it.... you'll lose against your competitors. But, nowadays, they rely on static Apps and products that not really interact with user lives. As a result, users are not engaged and IoT products don't scale. Giving an example, insurance apps are only showcases of personal data, with simple connections to social networks and nothing more. This can’t be called IoT. How can companies leverage the IoE and Big Data capabilities in order to better profile users, enhance his Company’s Digital strategy and win the IoT battle against the competitors? Here's the answer.

1. Fabrizio Cialdea - CEO & Co-founder
Intelligent Technologies for the Internet of Things
@fabriziocialdea
@Atooma_Team
Rome
San Francisco
f.cialdea@atooma.com
1

2. WE ARE FOCUSED ON BRINGING CONTEXT
AWARENESS TO THE INTERNET OF THINGS WORLD
Awarded by:
...& more!
Atooma is a tech company with offices in Rome and San Francisco focusing on building smart
technologies in the IoT field. The main platform is a key enabler to connect any kind of smart device,
sensors, apps, and to let them talk to each other as an automation hub.
• Funded in 2012 in Italy, Rome and 2013 in USA, Silicon Valley
• Traction with world leaders device manufacturer (E.g: Samsung, LG Automotive)
• Started as a B2C Company, so we know impacts on end-users and how to handle big data
• Member of Alcatel top companies to accelerate in 2013/14
• Acknowledged by top influencers in “Context Awareness” space (Robert Scoble)
About Atooma

3. General Product Presentation

4. PROBLEM: EVERYONE IS TRYING TO ENTER THE IOT, BUT…
John is the Innovation manager at an
important insurance company:
• He wants to leverage the IoE and Big
Data capabilities
• But he struggle to find a tool to take
advantage of this data and empower
his products with proactive and
valuable solutions
How to use IoE and Big Data to better profile users, enhance
Company’s Digital strategy and win the IoT battle against

5. Strictly Confidential
SOLUTION: RESONANCE AI SDK

6. Strictly Confidential
RESONANCE AI SDK: HOW IT WORKS
API of interest are selected by the
customer in order to receive
valuable insights on his user base
Based on which API are selected Resonance can match different
context and habits with numerous other information and data

7. RESONANCE AI SDK: More Possibilities at a Glance
The intuitive dashboard lets re-design existing digital products and
check the overall status of a project anytime thanks to the
aggregated analytics the console provides.

8. Automotive & Insurance Use Cases

9. USE CASE: BE ALWAYS ON TIME
Efficiency At A Glance
Resonance automatically
detects user’s events in his
calendar, it crosses them with
relevant insight from different
sources and ACT in order to
enhance his productivity.

10. Turn Off Alarm When Back Home
Resonance detects if someone of the family
comes back home and automatically turns
off the alarm system.
USE CASE: GEOFANCING FOR PROTECTION

11. Damages Prevention
Thanks to sensors interaction,
Resonance‘s analytics can
prevent the user to experience
problems with mechanical
components and suggest
him/her preventive maintaince.
USE CASE: SENSORS INTERACTION FOR
PREVENTION

12. Break Suggestion
Thanks to sensors-services
interaction, during long trips,
Resonance‘s analytics can
suggest the driver to take a
break and direct him/her to the
closest bar.
USE CASE: BREAK SUGGESTION

13. Restaurant Suggestions
Resonance learns when the
user is used to lunch and can
deliver timely relevant
suggestions and directions
based on restaurant
preferences.
Lunch Suggestion
It’s lunchtime, do you want
to take a look at the best
restaurants in the area?
USE CASE: RESTAURANT SUGGESTION

14. Movements Tracking
Resonance can leverage on
geofencing. So IF the car
crosses over a selected area, it
will suddenly notify the user.
USE CASE: CAR CONTROL

15. Parking Location
Resonance saves the last
parking locations and can notify
it when needed. For example
while the user is going to leave
the workplace or when she/he
has landed after a business trip.
USE CASE: PARKING LOCATION, WITHOUT A FINGER-
LIFT

16. Big Data For Safety
Resonance can recognize
recursive patterns between
users and use them to notify the
driver if he/she is encountering
a dangerous streatch of road.
Dangerous stretch of road in
1 km
USE CASE: BIG DATA FOR SAFETY

17. Real-time Data For Better
Profiling
Resonance can collect data
from car sensors or OBDs in
order to better profile the user
and suggest him/her good
practices in order to better the
driving style, for example with
a driving quality score.
USE CASE: DRIVING SAFETY SCORE

18. We make things aware and able to react to contextual changes

19. Business Overview

20. BY 2020
$ 200 M
CAGR 27%
$ 700 M
CAGR 21.1%
$ 1 BLN
CAGR 25.8%
INDIRECT IMPACT FROM
PREVIOUS BUSINESSES
BUSINESS MODEL & MARKETS: B2B Model
AUTOMOTIVE SMART HOME LIFE WEARABLE & MOBILE
DEVICES
INSURANCE
$ 200 M
CAGR 27%
$ 700 M
CAGR 21.1%
$ 1 BLN
CAGR 25.8%
B2B Business Strategy

21. FABRIZIO CIADEA
CEO & CoFounder
MATTEO FRANCHI
CTO & Data Scientist
FRANCESCA LUCCHI
Growth Hacking Secialist
GIOIA PISTOLA
CMO & CoFounder
9-years experience in the
IoT
Successful startup
background
Deep background in
Cognitive Psychology
PHD in Physics and cahotic
signals
THE TEAM: Key Members

22. Advanced Big Data Analysis
Access to pooled behavioral trends
Machine learning
Learning of user’s habits in order to build services around his/her real
needs
Proactive Reactions
On-time anticipatory Smart Actions and relevant suggestions based on
personal behavior
Integration
Connection readiness with more than 500 sensors and services
Dashboard
Cuts codes lines and turns advanced profiles and statistics of the user
(IFTTT for developers).
Brand Protection
Thanks to white labelling.
RESONANCE AI: THE BENEFITS

23. • PILOT
We execute rapid pilot programs to assess the impact of the
product and platform implementation
• PARTNERS
Device manufacturing space for OBD devices, Black Box,
Sensors manufacturing, Gateway for industrial monitoring,
already integrated and ready for plug-n-play.
• DATA
We offer a unique point for data collecting and processing
• USER EXPERIENCE
Proven consumer experience that led us to achieve a great
attention to end user experience. Available Demos and Apps
Why You Should Bet on Us
Some of our partners:
• ANDROID READY
Ready SDKs for Android devices
• iOS CUSTOMIZABLE
Most use cases available on iOS
• ANALYSIS
Customer focused dashboard to provide actionable and
exportable data.
Automotive

24. INTELLIGENT TECHNOLOGIES FOR THE
INTERNET OF THINGS
Make Your Devices Interact With User Lives And Simplify It.

25. Connect with us.
LET'S GIVE AN EDGE TO YOUR DIGITAL STRATEGY BY SAVING 60% OF THE TIME NEEDED TO LAND ON MARKET WITH
RESONANCE AI WHITE LABEL SDK
INTELLIGENT TECHNOLOGIES FOR THE
INTERNET OF THINGS

26. INTELLIGENT TECHNOLOGIES FOR THE INTERNET
OF THINGS
VISIT OUR BLOG TO BE ALWAYS IOT UP-TO-DATE
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