Formation à la vente
Confidential               Le marché de la                 téléphonie
OS MARKET SHARE – Sales Volume (%)50                                                                                      ...
MARKET SHARE – Android Smartphones only – Sales Volume (%)70                                                              ...
Ce qu’il faut savoir sur    Android
Qu’est ce que c’est Androïd ? Android: Système d‟exploitation ouvert, conçu pour des smartphones et développé par Google. ...
La meilleure expérience utilisateur       RAPIDE                                   OUVERT      LUDIQUE                    ...
Confidential          Androïd évolue                                          2.2: Froyo:                                 ...
the most   smartphones
Design        THE LEADERSSMARTPHONE   +   ENTERTAINMENT
THE XPERIA COMPACT TOUCH & TEXTING
Xperia Mini                                                                                   One-hand touch              ...
SpecificationsPosition in Portfolio                 Display experience                        Audio experience            ...
Xperia Mini Pro                                                                     Best in class                         ...
SpecificationsPosition in Portfolio                 Display experience                        Audio experience            ...
THE XPERIA COMPACT TOUCH & TEXTING
Enregistrez en HDReality DisplayVisualisez vos vidéos sur votre TV
SpecificationsPosition in Portfolio                      Display experience                          Audio experience     ...
RTL 2011w13
Xperia Kyno V                                                                                                             ...
THE XPERIA COMPACT TOUCH & TEXTING   Écran 4,2’’   Multipoints
THE XPERIA COMPACT TOUCH & TEXTING
SpecificationsPosition in Portfolio              Display experience                            Audio experience           ...
Arc S                 3D Sweep panorama  3D view  Connect through HDMI  and see it in 3DXperia™ Premium | Ayame
White
And developers have embraced the new platform
Xperia Ray    Sleek and irresistibly elegant                      9,6 mm slim                      Premium metal frame    ...
Xperia Ray                           Fantastic feel with                                                                  ...
Xperia Ray                           Champagne   Black                            Pink                                    ...
Xperia Ray– specifications    Position in Portfolio                         Display experience                          Au...
Campagne Xperia Ray                         Presse féminine et web2.5 Millions €Cible femmes 25-49 ansOctobre
Xperia Active     LE SMARTPHONE ANDROID     ULTRA RESISTANTXperia™ compact | Satsuma
Xperia Active                            Dustproof and water                    Your personal trainer and entertainer     ...
Xperia Active    Your personal trainer, tougher than the rest!    ANT+    Barometer    Compass and    navigation services ...
Xperia Active– specifications    Position in Portfolio                          Display experience                        ...
Xperia Live with Walkman             The first                       Walkman™                         smartphoneEssentials...
Xperia Live with Walkman                       Sophisticated                       Walkman™ Design                        ...
Xperia Live with Walkman    RTL Colors                       White    BlackEssentials | Coconut
Xperia Live with Walkman    Position in Portfolio                      Display experience                    Audio experie...
C‟EST NOTRE ANNIVERSAIRE,C‟EST VOUS QUI ALLEZ ETRE GATES
EssentialsEssentials
Essentials       Inspired by Xperia™. Delivered with choice                                                               ...
TXT     Chat a lot, save a lotEssentials | Mugua
TXT     RTL colors                     black   white   blue   pinkEssentials | Mugua
TXT – Specification       Position in Portfolio                                      Display experience                 Au...
PLAYFUL CHAT   Playful chat - playful design               Irresistible to chat
PLAYFUL CHAT               Petit format, grandes possibilités                      Il tient dans votre poche.             ...
SpecificationsPosition in Portfolio                        Display experience                          Audio experience   ...
RTL 2011Q3
Formation2011 q4
Formation2011 q4
Formation2011 q4
Formation2011 q4
Formation2011 q4
Formation2011 q4
Formation2011 q4
Formation2011 q4
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Formation2011 q4

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Formation2011 q4

  1. 1. Formation à la vente
  2. 2. Confidential Le marché de la téléphonie
  3. 3. OS MARKET SHARE – Sales Volume (%)50 47.545 43.1 41.840 38.7 36.6 3635 35.4 33.4 32.5 3230 30.7 28.2 27.1 2625 24.9 24.4 22.3 21.6 2120 20.7 20.2 20.7 19.9 18.1 18.5 18 17.2 17.2 17.2 17.3 17.6 16.2 16.6 16 16.3 15.3 15.8 15.515 14.8 15.1 15.1 13.9 13.8 14.3 14.2 13.7 13.9 13.3 12.8 13.4 12.8 12.9 12.1 11.6 11.7 11.3 11.310 10.4 9.3 9.6 9.3 7.5 7.7 6.45 3.2 2.8 2.8 2.9 2.7 2.7 2.3 2.5 2.5 2.4 2.2 2.3 2 1 1 1 1 1 1 1 1 1 1 1 0.40 0.2 jul-10 aug-10 sept-10 oct-10 nov-10 déc-10 janv-11 févr-11 mars-11 avr-11 mai-11 juin-11 july-11 windows mobile symbian Palm IOS RIM Android Bada Market Indicator –April 2011– MU France
  4. 4. MARKET SHARE – Android Smartphones only – Sales Volume (%)70 63.160 57.4 58.3 56.350 49.3 47.1 43.940 38.6 38.9 35.3 36.1 33.8 34.330 28.3 28.7 28.6 26.8 27.1 25.8 25.4 25.8 24.3 23.2 22 21.7 21.620 20.6 19.4 18.1 17.8 17.6 17.1 17.1 14.5 14.7 11.9 12.7 11.3 11.2 10.410 9.2 7.7 7.5 6.6 5.8 6.1 5.4 5.5 5 4.9 4.7 4.9 4.7 4.4 3.7 4.5 3.8 3.2 2.9 2.4 3.1 3.2 2.5 2.8 2.6 2.5 2 2 2 1.5 1.5 2 2 2 2.2 2.2 0 1 1 1 1 0 0 0 0 0 0 0 0 0 jul-10 aug-10 sept-10 oct-10 nov-10 déc-10 janv-11 févr-11 mars-11 avr-11 mai-11 juin-11 july-11 Samsung SEMC HTC Motorola LG ACER HUAWEI Market Indicator –April 2011– MU France
  5. 5. Ce qu’il faut savoir sur Android
  6. 6. Qu’est ce que c’est Androïd ? Android: Système d‟exploitation ouvert, conçu pour des smartphones et développé par Google. Ouvert = accessible aux constructeurs et aux développeurs d‟applications. 350 000 applications disponibles sur Android Market* La meilleure navigation sur internet mobile conçue par le leader d‟Internet Tous les services google : Gmail, Maps, Youtube, Gtalk, Picasa… *Source : Androlib - Juillet 2010
  7. 7. La meilleure expérience utilisateur RAPIDE OUVERT LUDIQUE Des applications Navigation internet variées et en optimale quantité Multi-tâches EVOLUTIF Androïd améliore l‟OS à chaque nouvelle version
  8. 8. Confidential Androïd évolue 2.2: Froyo: -rapidité -support du flash 1.6: Donut 2.3: Gingerbread 1.0 2.0/2.1: Eclair: -emails pro -Google navigation 1.5: Cupcake -HTML5 Support - Synchronisation avec Outlook possible uniquement via une application
  9. 9. the most smartphones
  10. 10. Design THE LEADERSSMARTPHONE + ENTERTAINMENT
  11. 11. THE XPERIA COMPACT TOUCH & TEXTING
  12. 12. Xperia Mini One-hand touch Super easy to use More dynamic curves and morphing surfaces Mineral glass multi touch display HD720p video recording and DLNA® Super vivid and bright 3“ Reality Display with Mobile BRAVIA® Engine Latest Android for smartphones All smartphone fundamentalsXperia™ Compact | Smultron
  13. 13. SpecificationsPosition in Portfolio Display experience Audio experience Connectivity• Xperia™ Mini • Reality Display featuring Mobile • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE Bravia engine with clear black • Mono speakers • WiFi 802.11 b/g/n & dlna® • 3.0” HVGA (480 x 320) with 16M • X.Loud audio enhancement • aGPS for geo-tagging and LBS colors • Stereo audio recording • Bluetooth® 2.1 (BT stereo A2DP) • Capacitive multi-touch • Noise suppression • MicroUSB OTG • Scratch-resistant mineral glass Imaging & video Services & Applications Kit Content** • 5 MP AF • Timescape™ • 1200 mAh removable battery • 16x Digital Zoom • Mediascape • USB cable • Flash/Pulsed LED • Google Mobile Suite & Android • Stereo Headset • Sony Ericsson camera UI Marketplace* • User Guide • Face Recognition & Tracking in • SONY Qriocity video service & • 2GB SD card with e-manual, pre- video recording PlayNow™ arena content & apps* loaded PC suite & SONY MediaGo™ • Auto Focus (AF) with continuous AF in video mode • Front-facing camera for snapshots and video-chat Dimensions & Weight LengthDesign 88 Thinness 16• Unique compact one-hand design• Precision seamless glass front • Weight 97g• Human curvature Width 52 Back *depending on local availability ** kit content may vary for different markets or channels
  14. 14. Xperia Mini Pro Best in class More dynamic curves keyboard and morphing surfaces Mineral glass multi touch display HD720p video recording and DNLA® Super vivid and bright 3“ Reality Display with Mobile BRAVIA® Engine Latest Android for Smartphones All smartphone fundamentalsXperia™ Compact | Mango
  15. 15. SpecificationsPosition in Portfolio Display experience Audio experience Connectivity• Xperia™ Mini • Reality Display featuring Mobile • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE Bravia engine with clear black • Mono speakers • WiFi 802.11 b/g/n & dlna® • 3.0” HVGA (480 x 320) with 16M • X.Loud audio enhancement • aGPS for geo-tagging and LBS colors • Stereo audio recording • Bluetooth® 2.1 (BT stereo A2DP) • Capacitive multi-touch • MicroUSB OTG • Scratch-resistant mineral glass Imaging & video Services & Applications Kit Content** • 5 MP AF • Timescape™ • 1200 mAh removable battery • 16x Digital Zoom • Mediascape • USB cable • Flash/Pulsed LED • Google Mobile Suite & Android • Stereo Headset • Sony Ericsson camera UI Marketplace* • User Guide • Face Recognition & Tracking in • SONY Qriocity video service & • 2GB SD card with e-manual, pre- video recording PlayNow™ arena content & apps* loaded PC suite & SONY MediaGo™ • Auto Focus (AF) with continuous AF • Smart slider in video mode • Text to action • Front-facing camera for snapshots and video-chat Dimensions & Weight LengthDesign 92 Thinness 18• Great 4x11 QWERTY keyboard• Precision seamless glass front • Weight TBI• Human curvature Width 53 Back *depending on local availability ** kit content may vary for different markets or channels
  16. 16. THE XPERIA COMPACT TOUCH & TEXTING
  17. 17. Enregistrez en HDReality DisplayVisualisez vos vidéos sur votre TV
  18. 18. SpecificationsPosition in Portfolio Display experience Audio experience Connectivity• Xperia™ Performance • Reality Display with Mobile Bravia • Built-in 3.5mm audio connector • Tri-band HSPA/Quad-Band EDGE engine • Stereo speakers • WiFi 11 b/g & DLNA® • 3.7” FWVGA (854pixel x 480pixel) • Stereo audio recording • aGPS for geo-tagging and LBS with 16M colors • Noise suppression • Bluetooth® 2.1 (BT stereo A2DP) • Capacitive multi-touch • MicroUSB OTG • Scratch-resistant mineral glass • HDMI (type D) Imaging & video Services & Applications Kit Content** • 8 MP AF with Exmor • Timescape™ • 1500 mAh removable battery • 16x Digital Zoom • Mediascape • USB charger and cable • HDMI-out • Pre-installed specific apps like • 8GB SD card • HD Video recording (720p/30fps) Friends app, IM, Picasa … • Stereo Headset with stereo audio recording • SE TrackID™ • User Guide • Pulsed LED • Google Mobile Suite & Android • Face Recognition & Tracking in Marketplace* video recording • SONY Qriocity video service & • Continuous AF in video mode PlayNow™ • Front facing camera for snapshots and video chat Dimensions & Weight LengthDesign 116 Thinness 13• Iconic design, evolution of Vivaz‟s human curvature design language. • Weight 126g Width 57 Back
  19. 19. RTL 2011w13
  20. 20. Xperia Kyno V 3D Sweep panorama Sweep panorama Multi-angle 3D view 3D view Swing the phone left Connect through HDMI and right to view multi and see it in 3D angle photos in 3D-feel!*3D Sweep Panorama technology from Sony.Viewing of 3D images requires a 3D TV.Pls refer to live sample to see correct version of the white colorXperia™ Performance | Haida
  21. 21. THE XPERIA COMPACT TOUCH & TEXTING Écran 4,2’’ Multipoints
  22. 22. THE XPERIA COMPACT TOUCH & TEXTING
  23. 23. SpecificationsPosition in Portfolio Display experience Audio experience Connectivity• Xperia™ Premium • 4.2” FWVGA (854x480) Capacitive • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE display (with adaptor) • WiFi 802.11 b/g • Super vivid display featuring Mobile • Noise suppression • aGPS Bravia engine • Stereo audio recording support • BT 2.1 (A2DP) • Capacitive multi-touch • MicroUSB OTG (TBD) • Scratch resistant mineral glass • DLNA® certified • 16 Million display color • HDMI (type D) Kit Content** Imaging & video Services & Applications • 1500 mA user removable battery • 8.1 MP AF with Exmor R • Plug-in support via Timescape™ • USB cable • x16 Digital Zoom • Application storefront w/Mediascape • Stereo Headset • HD Video recording (720p/30fps) w • Desktop widget support • User Guide A7 stereo audio recording support • Google Mobile Suite & Android • Charger • Pulsed LED Marketplace* • Face Recognition & Tracking in • SONY Qriocity video service & video recording PlayNow™ arena content & apps* Dimensions & Weight LengthDesign 125 Thinness 8,7-10,9 (curves)• Ultra-slim curvature design • Weight TBI Width 62,5 Back
  24. 24. Arc S 3D Sweep panorama 3D view Connect through HDMI and see it in 3DXperia™ Premium | Ayame
  25. 25. White
  26. 26. And developers have embraced the new platform
  27. 27. Xperia Ray Sleek and irresistibly elegant 9,6 mm slim Premium metal frame Clear black front with no-air-gap displayXperia™ Compact | Urushi
  28. 28. Xperia Ray Fantastic feel with Sleek Elegance premium materials 9,6 mm slim Reality Display with Mobile BRAVIA® Engine Clear black front 8.1 MP Camera with Exmor R™ for mobile 3D Sweep Panorama images Latest Android for Smartphones All smartphone fundamentalsXperia™ Compact | Urushi
  29. 29. Xperia Ray Champagne Black Pink Please note that these colors are not yet confirmed as finalXperia™ Compact | Urushi
  30. 30. Xperia Ray– specifications Position in Portfolio Display experience Audio experience Connectivity • Xperia™ Compact • Clear black front and Reality Display • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE with Mobile BRAVIA® Engine • Mono speakers • WiFi 802.11 b/g/n • 3.3” FWVGA with 16M colors • Stereo audio recording • DLNA® • Capacitive multi-touch • Dual mic • aGPS for geo-tagging and LBS • xLOUD™ • Bluetooth® 2.1 (BT stereo A2DP) • MicroUSB Imaging & video Services & Applications Kit Content** • 8.1 MP AF with Exmor R™ • Easy power management • 1500 mAh battery for mobile • Timescape™ • Charger • Torch LED • Google Mobile Suite & Android • USB cable • Sony Ericsson camera UI Marketplace* • Stereo Headset • Face detection & Tracking in video • Qriocity and PlayNow™ arena • User Guide recording content & apps* TBD • 4GB SD card with e-manual, pre-loaded Design • Auto Focus (AF) with continuous AF PC suite & SONY MediaGo™ • Compact slim design in video mode • Real metal part, Premium design. • Front-facing camera(VGA) for • Cool and stylish full black front panel snapshots and video-chat design Dimensions & Weight Length 111 Thinness 9.6 • Weight 100g Width 53 *depending on local availability ** kit content may vary for different markets or channelsXperia™ Compact | Urushi
  31. 31. Campagne Xperia Ray Presse féminine et web2.5 Millions €Cible femmes 25-49 ansOctobre
  32. 32. Xperia Active LE SMARTPHONE ANDROID ULTRA RESISTANTXperia™ compact | Satsuma
  33. 33. Xperia Active Dustproof and water Your personal trainer and entertainer restistant (IPx7) Pre-installed sports app„s Mineral glass and wet Barometer finger tracking Compass Exchangable covers to ANT+ match every day of the week. Great entertainment HD720p Video recording Reality Display with Mobile BRAVIA® Engine 5 MP AF Camera with photoflash Latest Android for smartphone All smartphone fundamentalsXperia™ compact | Satsuma
  34. 34. Xperia Active Your personal trainer, tougher than the rest! ANT+ Barometer Compass and navigation services Pre-installed sports app„sXperia™ compact | Satsuma
  35. 35. Xperia Active– specifications Position in Portfolio Display experience Audio experience Connectivity • First true smartphone for an active • Reality Display with Mobile • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE lifestyle BRAVIA® engine • Mono speakers • WiFi 802.11 b/g/n & dlna® • Xperia™ compact • No air-gap display • Dual mic • aGPS for geo-tagging and LBS • 3.0” HVGA with 16M colors • Stereo audio recording • Bluetooth® 2.1 (BT stereo A2DP) • Capacitive multi-touch • Noise suppression • MicroUSB • Optimized for wet finger tracking • xLOUD™ Audio Enhancement • ANT+ • Pressure sensor Imaging & video Services & Applications • 5 MP AF with flash LED • Sport applications (TBD) Kit Content** • 16x digital zoom • Timescape™ • 1200 mAh removable battery • HD Video recording (720/30fps) with • Google Mobile Suite & Android • USB cable stereo audio recording. Marketplace* • User Guide • Face Recognition & Tracking in • SONY Qriocity video service & • 2 GB SD card with e-manual, pre- video recording PlayNow™ arena content & apps* loaded PC suite & SONY MediaGo™Design • Auto Focus (AF) with continuous AF TBD • Strap• Premium outdoor design. in video mode • Sport Stereo Headset• Optimized for a sporty lifestyle. • 3D Sweep Panorama • Changeable cover• Perfect size for your pocket or your arm • Arm case• Compact slim one-hand design• For every moment - Changeable covers Dimensions & Weight Length 92 Thinness 16 • Weight 100g Width 56 *depending on local availability ** kit content may vary for different markets or channelsXperia™ compact | Satsuma
  36. 36. Xperia Live with Walkman The first Walkman™ smartphoneEssentials | Coconut
  37. 37. Xperia Live with Walkman Sophisticated Walkman™ Design Capture and share • Creating premium feeling by • 5 MP AF camera combining dynamic curves • HD 720p with high gloss finishing and mineral glass on the top Lively Walkman™ UX Music x Online • Stereo speakers and headset • Like your music • Dedicated Walkman™ key and illumination • Discover friends media • xLOUD™ loudness enhancement • Explore more • Identify your music Latest Android for smartphones All smartphone fundamentalsEssentials | Coconut
  38. 38. Xperia Live with Walkman RTL Colors White BlackEssentials | Coconut
  39. 39. Xperia Live with Walkman Position in Portfolio Display experience Audio experience Connectivity • Essentials • 3.2“ HVGA Capacative LCD • xLOUD™ • Stereo speaker • HSPA 900/2100 + EDGE • HSPA 850/1900/2100 + EDGE • aGPS Imaging & video • WiFi • 5 MP AF camera Services & Applications • Micro USB + 3.5 mm AVP • 720p HD recording • SONY Qriocity & PlayNow™ • Bluetooth • 30 FPS video recoding MPEG4 arena content & apps* • Flight mode • 8x Digital Zoom • Walkman™ player and theme • Camera light • Infinite button • PlayNow™ • TrackID™ • Timescape™ Kit Content** • Battery 1200 mAh • SEMC User services • Charger • FOTA/R2R • USB cable Dimensions & Weight • Video streaming • Stereo headset • RSS Feeds Design • 2GB Micro SD card (tbd) • Virtual QWERTY • Creating premium feeling by Length • HW Motion sensor combining dynamic curves with high 106 gloss finishing and mineral glass on Thinness 14,2 the top Width 56.5 *depending on local availability ** kit content may vary for different markets or channelsEssentials | Coconut
  40. 40. C‟EST NOTRE ANNIVERSAIRE,C‟EST VOUS QUI ALLEZ ETRE GATES
  41. 41. EssentialsEssentials
  42. 42. Essentials Inspired by Xperia™. Delivered with choice Shijia TXT Pro TXT Longyan Walkman™ Playful Chat* All visualization of the UI are showing UX intentions only Essentials | Inspired by Xperia™
  43. 43. TXT Chat a lot, save a lotEssentials | Mugua
  44. 44. TXT RTL colors black white blue pinkEssentials | Mugua
  45. 45. TXT – Specification Position in Portfolio Display experience Audio experience Connectivity • Essentials – Playful Chat • 2.6” QVGA display • Built-in 3.5mm headset connector • Quad-Band EDGE • Mono speaker • WiFi 802.11 b/g • FM radio • Bluetooth® 2.1 (w/EDR) • Micro USB Imaging & video Services & Applications Kit Content** • 3.2 MP FF • Friends application • BST-43 (1,000mAh) • QVGA video recording 15fps • SNS: Facebook, Twitter, Orkut • Charger – Kermit • Email: Yahoo mail, Gmail • IM: Facebook chatting via eBuddy solution, Google talk (tbc) • Roadsync Dimensions & Weight • Multimedia: Picassa, YouTube • TrackID™, PlayNow™ arena*, MediaGo™ Design • Google Map Length 108 mm • Typing expert Thinness 14.3 mm • Playful design • Weight tbd Width 60.4 mm*depending on local availability ** kit content may vary for different markets or channels Essentials | Mugua
  46. 46. PLAYFUL CHAT Playful chat - playful design Irresistible to chat
  47. 47. PLAYFUL CHAT Petit format, grandes possibilités Il tient dans votre poche. Un design inspiré de la gamme Xperia™ Point Clés Compacité Écran 3” WQVGA Menu “4coins” personnalisable
  48. 48. SpecificationsPosition in Portfolio Display experience Audio experience Connectivity• Playful chat • 3” WQVGA 240x400 • Built-in 3.5mm headset conector • Quad-Band EDGE • Capacitive single-touch (PHF Ringo is for bundling option) • WiFi 802.11 b/g • Touch UI with 4 corner UI /support • Mono speaker • Bluetooth® 2.1 (w/EDR) landscape mode Imaging & video Services & Applications Kit Content** • 3.2 MP FF • Friends application • BST-43 (1,000mAh) • x2 Digital Zoom • TrackID™, PlayNow™ • Charger - Nikola EP800 • Video codec:H263 - QVGA - 15fps arena*, MediaGo™ • 1m USB cable - Ahab • Audio codec: AAC - 32kbps • SNS: Facebook/Twitter/Orkut • Email (IMAP/POP3): Yahoo mail, Gmail • IM: Google talk (MSN/Facebook chatting via E-buddy solution) • Multimedia: Picasa, YouTube … Dimensions & Weight LengthDesign 93.4mm Thinness 18mm• Playful design• Curved for natural fit, curvature for • Weight 109g comfortable hold Width 52mm Back
  49. 49. RTL 2011Q3

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