This is a marketing plan for a mobile app.

2. Marketing Is a Race Without
a Finish Line.
-Philip Kotler

8. All of that will come to an end…

9. If you download our app!!!

10. EVER-READY ASSISTANT

11. EXECUTIVE SUMMARY

12. Ever-ready Assistant app is a mobile personal
assistant service that aims to solve user issues such
as flight options, customer support for your bank,
booking tickets, ordering food, finding places etc.

13. This service will help users get all the required
details within minutes!!!

14. To Be The Overall Leader In Online Services.
VISION

15. MISSION
To remove the frustrations of dealing with call centre
support and the hassles of finding information for
products and services by providing a wide range of
services satisfying the consumer needs and helping
the society at large.

16. SITUATION ANALYSIS

17. Company Overview
Will have a free as well as a premium version
Interactive interface
Ease the process of online services
An Equivalent of Google Search

18. Company Overview
Find places around you
Provides ratings, photos, booking options
Categorizations according to price, place, quality etc.
GPRS detection

19. Company Overview
Personalised wake ups, birthday, meetings and
various other reminders
Provides shopping deals and platforms to purchase
Order food, restaurant reservations, Discount
coupons
Mobile top ups or paying phone bills

20. Company Overview
Schedule a courier, Home repairs, customer care info
Find ATM’s, Hospitals, Bus stops or train stations

21. Market Overview
Available on the Android Play Store
Collaboration with various firms
Strategic assets are information on fingers
Focussed on almost everyone using phones

22. Market Overview
With a low budget:
Primarily based on a marketing strategy by social
media platforms and creating various blogs

23. Market Overview
With a reasonable budget:
Various advertisements by televisions, newspapers,
magazines, Google ads, signing various celebrities as
brand ambassadors and various social events

24. Target Consumers
Youth using smart phones
People caught up in the busy world
Old aged people

25. Target Consumers
This app will serve all its customers with lower,
middle and a high income by giving various
suggestions based on what the user decides.

26. Opportunities
Computer based web extensions available
Collaboration with various firms
Building an API that can be used in other apps

27. Threats
Continuous innovation is required
Availability of other alternative apps
New competitors
New to market
Low budgets

28. GOALS

29. Best quality service and user interface
Create a brand image
Maximize sales and generate revenue
Create a consumer trust

32. Customers
Mergers with latest technology
Faster accesses and better interface

33. Collaborators
Publicity via app
Provide customer details for various companies

34. Competitors
Same category apps
Surpass by providing ease of access and use

35. TACTICS

36. Logo and Slogan

37. EVERYDAY ASSISTANT
Information at your fingertips

38. Product and Price
Available in free and premium versions
Premium version at $1 for 3 months
Amazing deals and discounts in premium version

39. Most of the app features will be free so that the
users get to see how the apps can help them.

40. The premium version will target features such as
GPRS navigations, video chats with various officials at
the desired locations, recharge, scheduling repairs.

41. INCENTIVES

42. For consumers
Referring to other contacts gives additional
discounts
Initially every premium user gets an extra 20%
discount on different purchases

43. For collaborators
Publicity via app
Provide premium version for free for a year
The revenue generated will be exclusively from app
bookings

44. Communication
Initially through social networking platforms such as
Facebook, twitter, Instagram and blogs
Later through television, magazines, google ads and
appointing celebrities as brand ambassadors

45. Distribution
This app will be available on any web browser as well
as Google play and Apple store.

46. IMPLEMENTATION

47. Implement all the strategies to achieve desired goals
and keep budget under control

48. Marketing and Market Research
Invest in R&D in order to keep up with the need of
innovations and the customers
Satisfying collaborators
Assign different people for different tasks for
consistency

49. Let’s RECAP

50. Executive summary
Situation Analysis
Goals
Strategy
Tactics
Implementation

51. DISCLAIMER
Created by Atulya Manuraj, IIT Kanpur during an
internship by Professor Sameer Mathur, IIM Lucknow.