Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Charlie Fink (AR/VR Consultant): Mobile AR Is White Hot

245 vues

Publié le

A talk from the Main Stage at AWE EU 2018 - the World's #1 XR Conference & Expo in Munich, Germany 18 -19, October, 2018.

Charlie Fink (AR/VR Consultant): Mobile AR Is White Hot
This presentation will discuss the key ideas in my book "Charlie Fink's Metaverse, An AR Enabled Guide to AR & VR": (1) Technology succeed when it takes what we are already doing and makes it better; (2) People are the killer app; (3) we always overestimate the short term and underestimate the long term. To this, I would add two insights, which I'll discuss in some detail. First, the world is going to be painted with invisible data. How will it work? How will we see it? What will we use it for? Second, VR and AR are still wrongly conflated and use confusing terminology. We can't even agree on what to call things. I will also talk about my follow up book, coming out in March 2019, "Painted With Data", which is a deep dive into the many modes of AR.



http://AugmentedWorldExpo.com

Publié dans : Technologie
  • Login to see the comments

Charlie Fink (AR/VR Consultant): Mobile AR Is White Hot

  1. 1. Living Popups P o w e r e d B y An AR Enabled Guide to VR & AR Edited by Robert Fine Founder of Second Life Foreword by Philip Rosedale Charlie Fink's
  2. 2. About me • Disney 85 - 1992 • Virtual World Ent (LBVR) 92 - 96 • AOL 96 - 99 • AG Interactive 00-05 • 2 for 4 on start ups (05 – 15) • Columnist, Forbes.com • Author, Charlie’s Fink’s Metaverse
  3. 3. 35 Years of Disruption • Audio cassettes • Video cassettes • Personal Computers • The Internet • Mobile Phones • Smart Phones • Tablets • Wearables
  4. 4. Things I Know Are True • Tech succeeds when it makes what we are already doing better • People are the killer app • Everyone overestimates the near term, and underestimates the long term
  5. 5. • Download App • Point at Cover • See active AR content How To Use The Book
  6. 6. 3 Things My Book Taught Me • AR is a TOOL that makes humans better • AR is hot, VR is not. Yet. • The World Will Be Painted With Data
  7. 7. In Mobile AR, The Camera Is The Interface
  8. 8. VR AR MR XR HMD FOV LBE ARKit ARCore UVB AI SLAM
  9. 9. The Milgram Scale 1994* * Paul Milgram and Fumio Kishino, A Taxonomy of Virtual Displays 1994
  10. 10. Microsoft Mixed Reality Spectrum Windows Mixed Reality – Holographic headsets (see-through) Windows Mixed Reality – Immersive headsets (occluded) VR todayAR today PHYSICAL REALITY DIGITAL REALITY MIXED REALITY (MR) Mixed reality blends the physical and digital worlds to produce new environments where physical and digital objects co- exist and can be interacted with as if all of them were real.
  11. 11. People Are So Confused, They Spontaneously Created A Term To Solve It “XR”
  12. 12. XR Covers Everything AR & VR • Mobile AR • Heads Up Display • Microdisplays • Virtual Reality • Wearables
  13. 13. VR = Man’s Quest for Immersion AR = A New Tool for Man
  14. 14. Flavors of AR • Mobile • Marker or Object Based (Fink Metaverse Book) • Persistent Geolocation (AR Cloud) • AR HMDs • Reflective (Lenovo/Star Wars, Mira) • Microdisplays (Kopin, Vuzix, Glass 2.0) • Waveguide/Combiners (Magic Leap, HoloLens, ODG)
  15. 15. Heads Up Display From Honda
  16. 16. HUD, Object Recognition, AI
  17. 17. Microsoft Holoportation Experiment
  18. 18. DOD Classified: Who Is The Hologram?
  19. 19. Sportsvision: AR Is Already A TV Star
  20. 20. Pokemon Go
  21. 21. AR Today: Mil àEntàConsumer • Military • Enterprise • Consumer • Mobile • Toys • Games • Art
  22. 22. Enterprise Goes First • Military • Manufacturing • Industrial Maintenance • Remote Experts • Medical • Monitor Consolidation • Heads Up Display • Sales & Marketing
  23. 23. AR Tomorrow: World Painted With Data • Persistent, Shared Geolocation • Single App that “Sees” • The Universal Visual Browser • Facial Recognition, Filters • The AR Cloud(s) • The Visual, Clickable Web • UX/Form Factors • 5G & Storage
  24. 24. Applications, Implications, Use Cases •  Persistent Geolocation and social media •  Consumer Generated Content, Memories in place •  Object Recognition •  Facial recognition •  Translation on Demand •  Enhanced Television •  City Guides •  Marketing as Content •  Contextual Location Services in Public, Sports Venues
  25. 25. AR Makes HMDs Inevitable When The Form Factor Is Right
  26. 26. The Mass Market Is About Form Factors •  Prescription Compatible •  Under $1,000 •  Wide Field Of View (FOV) •  Untethered •  Light •  10+ hours of battery life •  Stylish
  27. 27. Available AR HMDs •  HoloLens - $3,000 •  Magic Leap - $2,000 •  Meta 2 - $1,500 •  Google Glass 2.0 – $1,500 •  ODG R-8 - $1,000 •  Vuzix Blade – Under $1,000 •  Kopin SOLOS - $499 •  Lenovo/Star Wars - $200 •  Zapbox Cardboard - $50
  28. 28. Snapchat Spectacles 2.0 Are NOT AR
  29. 29. The Microdisplay Revolution The Unsexy AR That Rakes In The Dough
  30. 30. The Holy Grail of Augmented Reality Wearable, Contextual Computer Vision •  UVB Sees World As Data •  Contextually Aware •  Voice, gesture, ring •  SLAM/CV •  Persistent Geolocation •  Mixed Reality •  Inside Out Hand Tracking
  31. 31. The Magic Leap 1 “Creator’s Edition” “An artisanal computer.” - Rony Abovitz, Founder/ CEO, Magic Leap
  32. 32. The Real Competition Begins in 2021, or so… • Snapchat Specs 3.0 • Facebook “Pacific” • Apple • Magic Leap 2 – 2019*
  33. 33. •  Microsoft – HoloLens, Windows 10 MR •  Apple – ARKit, VR Peripheral •  Facebook – Rift, Oculus Store, “Pacific” AR HMD •  Google – Glass, Cardboard, Daydream, ARCore •  Amazon - Sumerian •  Samsung –Gear VR •  Sony - PlayStation VR The Big Guys Are Making Big Bets
  34. 34. There Are Many Modes of AR But Today The Cash Is In Our Hands Everyone Has an AR Capable Smartphone
  35. 35. Mobile AR Takes What We Are Already Doing And Makes It Better
  36. 36. The VR Story Is Simpler, And Harder Ready Player One Takes Place in 2045
  37. 37. Standalones Solve Every Problem with VR Except the Biggest One
  38. 38. VR Needs To Put Us Inside The Movie
  39. 39. The AR Opportunity is Big and Now The VR Opportunity Is Big and Tomorrow
  40. 40. Explosive Growth in Enterprise AR Will Power the Industry Consumer Mobile AR Will Be Part of The Apps We Use Today
  41. 41. “Augmented Reality” Is A Temporary Phrase So Is XR
  42. 42. A Deep Dive Into The Many Modes of Augmented Reality Cover Of New Book, SXSW March, 2019!
  43. 43. All Star Contributors Mark Billinghurst * Pattie Maes * Tom Emrich * Rachel Sibley Cathy Hackl * Tony Parisi * Amy La Mayer *Ori Inbar Ted Schilowitz * Stephanie Llamas * Mike Boland * Samantha Wolfe Michael Eichenseer * Irena Cronin * Sam Steinberger Chandra Devam * Walter Greenleaf * Scott Edgar * Zenka * Tamiko Thiel Jacob Lowenstein * Cheryl Bayer * Loren Hammonds
  44. 44. All Star Sponsors Make It Possible
  45. 45. A Community Wide Education Effort •  Problems: •  Interest without understanding creates long sales cycles. •  No publisher will touch an AR enabled book that includes a free app whose cost is 4 x more than a traditional book. •  Also, the book will be out of date the day its printed. •  Solution: •  The book is financed & distributed by sponsors •  Sponsors get featured placement and the opportunity to add AR content •  Sponsors are given a unique code to share with employees, partners, and customers to download the $50 AR-Enabled book for free. •  Translated into Chinese and Spanish
  46. 46. @CharlieFink

×