A pitch from the Startup Pitch Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. Kevin Hart (Aireal): Designing Consciousness: Converting Augmented Experiences into Memories There will forever be the ongoing debate between nature vs nurture. Is who we are pre-determined based on our genetics? Or are we made by our environment and molded by experiencing the world around us? When this debate began we didn't have the visualization tools to design our perception of the world, which in turn designs who we are as people. Through the use of geospatial augmented reality tools and the process of ontological design, we will learn how breaking past marker-based AR into re-designing the perception of your existing environment can unlock subjectivity and the conversion of experience into memory.