This document discusses World of Tanks' efforts in mixed reality and augmented reality projects. It provides an overview of WarGaming as a company with over 4000 employees and 160 million players across its games. It then outlines WarGaming's past AR projects involving historical tanks and ships. The bulk of the document focuses on WarGaming's AR spectator mode for World of Tanks, including showcasing it at events like Tankfest. It discusses using platforms like Microsoft HoloLens and Google Tango/ARCore for AR experiences. The document concludes by discussing lessons learned and the importance of managing expectations for AR projects.

1. WORLD OF TANKS MIXED REALITY
MATT DALY
SPECIAL PROJECTS LEAD
WARGAMING
CREATIVE TECH
EARLY ADOPTION
1

2. 2
WARGAMING
UNIVERSE
“NO BLOOD, NO GORE, JUST
MEGATONS OF STEEL”
- THE NEW YORK TIMES
160MILLION+ USERS
• WORLD OF TANKS
• WORLD OF WARSHIPS
• WORLD OF WARPLANES
• LOTS OF MOBILE
• ETC.

3. WARGAMING OFFICES 3
4000+ EMPLOYEES, 16 OFFICES
Seattle
Austin
Baltimore
Chicago
Saint PetersburgMinsk
Kyiv
Sydney
Paris
Nicosia (HQ)
TokyoSeoul
Taipei
Singapore
Prague

4. 4
HISTORICAL
VIDEO CONTENT
DOCUMENTARIES ABOUT
TANKS, WARSHIPS AND
WARPLANES
• 200+ HISTORICAL
VIDEOS
• 25 MILLION VIEWS

5. 5
WARGAMING
SPECIAL PROJECTS
• COMMUNITY
• PRESS/BRANDING
• R&D
• PARTNERSHIPS
• CSR
AND CUZ WE LOVE IT

6. 6
ME THEN
10 YEARS YOUNGER
BROOKLYN, NY
VIRTUAL WORLDS, GAMES,
NEW MEDIA, EXPERIMENTAL
STUFF, ART

7. 7
ME NOW
10 KILOS HEAVIER
TANK MUSEUM
BOVINGTON, UK
VIRTUAL WORLDS, GAMES,
NEW MEDIA, EXPERIMENTAL
STUFF, ART

8. 8
US SOON?
BLACK MIRROR
DYSTOPIAN/UTOPIAN
FUTURE?

9. 9
US SOON?
POLYJOB
DYSTOPIAN/UTOPIAN
FUTURE?

10. 10
MUSEUMS
HUGE SHARED AUDIENCE!
500 MILLION VISITS TO EU
MUSEUMS EACH YEAR.
850 MILLION VISITS TO
AMERICAN MUSEUMS
EACH YEAR.

11. 11
WARGAMING
UNIVERSE
TOTALLY UNIQUE TYPE &
SIZE OF AUDIENCE
COMMUNITY
+ GAMING
+ TECH
+ HISTORY

12. 12
WOT AR SPECTATE
WITH HISTORY
CHANNEL
• GDC LAUNCH
• GLOBAL FEATURE

13. 13
WORLD OF TANKS
AR SPECTATE
WINNER WINNER CHICKN
DINNER
R&D
EARNED MEDIA
PARTNERSHIPS
COMMUNITY

14. 2013: DORNIER DO-17 RECOVERY + AR APP 14
+

15. 2016: WAR KNOWS NO NATION 15

16. 2016: VIRTUALLY INSIDE HMS BELFAST 16
+

17. 2017: VIRTUALLY INSIDE HMS CAVALIER 17

18. 18
TANKFEST
WHAT IT SAYS ON THE TIN

19. WORLD OF TANKS AR @ TANKFEST 19

20. WORLD OF TANKS AR @ TANKFEST 20

21. WORLD OF TANKS AR @ TANKFEST 21

22. WORLD OF TANKS AR
PROOF OF CONCEPT
22

23. 23
MICROSOFT
HOLOLENS
THE BEST IN THE BIZ (FOR
NOW)
• EXTREMELY
FUNCTIONAL
• FOV LIMITATIONS
• BEST HEADSET
AVAILABLE

24. 24
GOOGLE TANGO
(NOW ARCORE)
• FAMILIAR PHONE
• HORSEPOWER
• COMMUNAL VIEWING
• CAN LEAVE IT TIED TO A
KIOSK

25. WORLD OF TANKS AR @ TANKFEST 25

26. SOME WOT AR PRESS COVERAGE 26

27. 27
ARCORE WITH
GOOGLE
• GDC LAUNCH
• GLOBAL FEATURE

28. 28
INTRIGUING
IMPRACTICAL
EXTREMELY USEFUL
LESS IMPRESSIVE_____________________________________
__________________________

29. 29
"AHA"
BRAIN CRACKING
WONDER
(DASH OF TERROR?)

30. 30
SOME LESSONS
• CASE STUDY IS KEY!
• MANAGE EXPECTATIONS
• AUDIO ESSENTIAL
• KNOW YOUR AUDIENCE
• SAFETY

31. 31
EXPLAIN IT IN
ONE SENTENCE
TIME AND PLACE, PEOPLE!
FIND SIMPLE SOLUTIONS
TO PROBLEMS
DON'T INVENT PROBLEMS
TO SOLVE!

32. 32
EXPERIMENT
RESPONSIBLY
THE NEUROMANCER'S OATH:
DO NO (PERCEPTUAL) HARM!
REMEMBER YOU'RE
TWEAKING PERCEPTION

33. 33
SEE ALSO
"SLEEP NO MORE", THE
MOST FAMOUS IMMERSIVE
THEATER PRODUCTION
• IMMERSIVE THEATER:
SLEEP NO MORE
• VR THERAPY:
SKIP RIZZO, USC
• PSYCHONAUTICS:
TERRANCE MCKENNA
• AUDIO AR: DETOUR APP

34. 34
LET'S TALK!
!
MATT DALY
MDALY@WARGAMING.NET