A talk from the Develop Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018. Michael Levine (HappyGiant): State of AR Gaming Mobile AR Gaming has seen a boom with the release of ARKit and soon AR Core. What has and hasn't worked? What has been successful? Is anyone making money? What's next? http://AugmentedWorldExpo.com

1. AUGMENTED REALIZATIONS
State of AR, Mobile AR & AR Gaming
Mike Levine, CEO, Founder & Creative Director

2. Apple’s:
Nominated:
“Best AR Toy/Game”
Auggie Awards 2017
“The public has not seen what
(AR) gaming can do yet”
-Mike Levine, WSJ July ‘17
Runner-up:
“Best AR Experience”
at the prestigious Unity Vision
Summit Awards 2017
“Top AR Gaming Platform of
the Future”, Geek&Sundry
AR Leader

3. Michael Levine, Founder / CEO
•Created & ran the Visual FX group at LucasArts
Entertainment in 90s, Member of Technology Council at
Skywalker Ranch
•Product Manager for the award-winning VFX program
‘Commotion’ for Puffin Designs (acquired by
Pinnacle)
•Ran Pileated Pictures, a leader in service based work
for major clients in the toy and gaming space
Background

4. •History of working w/ Major
Brands and IP
•Gaming & Toy Industry
Veterans (LucasArts,
Hasbro)
•Emphasis on Augmented
Reality, Apps and Web AR
•AR is confusing …
HappyGiant is here to
help!

5. GEOLOCATION
•Developed Location
Based SDK inside
Unity for
Dreamworks.
• Extensive experience
with location & map
data, weather &
other realtime data
elements.
AUGMENTED REALITY
• HoloGrid has
established HappyGiant
as a leader in the AR
space.
• Working with leading
AR platform companies.
VIRTUAL REALITY CONNECTED TOYS
• Samsung Oculus
GearVR title
launching May 4th.
• Focus on mobile VR.
Deal with
Qualcomm.
• Hardware and Firmware
expertise gives HG unique
advantage working with new
hardware.
• Real world experience working
with Drones, Robots,Vehicles,
Camera Streaming.
Experience

6. The State of AR
State of AR, Mobile AR & AR Gaming

7. AR as the Next Computing Shift

8. •Magic Leap has raised over $2B
•Over 20 AR Cloud companies have
raised capital.
•AR is big business already, but
that’s more in “enterprise” and other
non-consumer sectors.
•Mass Market Medium - something
that’s going to fundamentally
change how we interact with the
world through technology, either
with our phones - or with the
forthcoming AR Headsets.
Bigger than iPhones?

9. Headset AR

10. Mobile AR, May 2018

17. Waiting for the AR Killer App

19. Has It Already Come?

23. AR Game Types:
• Board Games
• Pet Games
• GPS Games
• Battle Games
• Collection, Scavenger Hunts
• Real Time Strategy
• AR MP - PvP or Co-op
AR Games

24. Comparison to VR

25. What Have We Learned?:
•Holding Phones up in front of
you is fatiguing
•Portrait Mode works much better
for mobile AR
•Short Sessions
•AR Games are fun!
What Do We Need:
•Multiplayer
•Stable AR Cloud Solution
•GPS-AR
•More AR Game Devs!
•Funding, Marketplace, support!

26. Good Times Are Ahead

27. AR GAMES WILL PAVE THE WAY!

28. CURRENT PROJECTS

29. AR Multiplayer - NO CLOUD!

30. Thank You
Michael Levine
http://www.happygiant.com
mike@happygiant.com