1. www.augure.com/it | Blog. augure.com/it/blog | : @augureItalia
#AugurePR
BRIDGING THE GAP between
TRADITIONAL PR and NEW COMMUNICATION

2. 2www.augure.com/it#AugurePR
Carlos Ortega
VP Sales & Italy Project Manager.
He co-founded Augure Spain in 2005, and now
manages sales operations across all of Augure’s
geographies. He began his career as a business
development manager at Siemens in 2002.
Since 2013 he manages Augure project and
development in Italy.

3. 3www.augure.com/it#AugurePR
PR & Influencer Marketing
Software
Bridge the gap between
traditional PR and
NEW COMMUNICATION

4. 4www.augure.com/it#AugurePR
Who we are

5. 5www.augure.com/it#AugurePR
Who we are
12 years creating software for PR and marketing
professionals
Media Relations, Influencer Marketing, Public Affairs
Employees100
8 M€
20%
Revenue in 2013
Yearly growth
Londres
Paris
GironaMadrid
Milan
Brussel
s
Offices
Direct coverage

6. 6www.augure.com/it#AugurePR
1.500 companies use Augure on a daily basis
Large
Accounts /
Multinationals
PR and Marketing
Agencies
Public Sector SMB
30%
30%
10%
30%
They use Augure

7. 7www.augure.com/it#AugurePR
The 3 Main Challenges of PR practitioners
(according to the Influencer Marketing status report 2014*)
61%
IDENTIFY
their
influencers
56%
BUILD
RELATONSHIP with
their influencers
44%
MEASURE
the outcome of their
Influencer/PR strategies
* Survey conducted with 650 Marketing and PR practitioners in January 2014

8. 8www.augure.com/it#AugurePR
What is Augure? (1/2)
IDENTIFY MEASUREENGAGE
Analytics
Events
One-to-One
Offline and online
news, social mentions
Cross-channel
distribution (email / social
media)
Lists
Audience
(media and social influencers,
institutional contacts…)

9. 9www.augure.com/it#AugurePR
We look for the EVOLUTION…

10. 10www.augure.com/it#AugurePR
Gina Gulberti
Communication & Content Manager
She started to work in Augure in 2013. Years
before, she worked as a journalist in different
Spanish media. Then, she worked in the online
communication projects of the European
Parliament and companies like eltenedor.es or
Infoempleo.com
Since 2013 she manages all the communication,
content and social media strategies of Augure
group.

11. 11www.augure.com/it#AugurePR
Content for PR & COM
Our arrival in ITALY…

12. 12www.augure.com/it#AugurePR
We think is important…
But much
important is to
UNDERSTAND
and HELP

13. 13www.augure.com/it#AugurePR
Our suggestion for ‘New PR’

14. 14www.augure.com/it#AugurePR
5 Metriche nei Social Media per misurare
la tua COMUNICAZIONE

15. 15www.augure.com/it#AugurePR
Source: Calysto
5 Metriche nei Social Media per misurare
la tua COMUNICAZIONE

16. 16www.augure.com/it#AugurePR
5 Metriche nei Social Media per misurare
la tua COMUNICAZIONE
Traditionally, PR used to have in mind
3 MAIN OBJECTIVES:
number of published
articles and audience
tone of the articles
estimation based on the
advertising equivalent

17. 17www.augure.com/it#AugurePR
MAIN POINTS:
• Integrating new indicators to evaluate
your Public Relations
• How to measure:
 Your community
 Activity
 Visibility
 Diffusion
 Interaction
Helping PR people to incorporate
social media to their communication
activity
5 Metriche nei Social Media per misurare
la tua COMUNICAZIONE

18. 18www.augure.com/it#AugurePR
5 Metriche nei Social Media per misurare
la tua COMUNICAZIONE
New concepts and indicators linked to social media:
• Activity: The communication effort by the company in its
various social networking accounts and blogs
• Community: estimated audience on different channels
(fans, followers…)
• Visibility: Total mentions of the company, its products,
brands or spokespersons in different channels
• Interaction: The reaction generated by the publications of
the company in its online communities (likes, comments,
content sharing)
• Diffusion: The real size of impacts through viralization
(content shared, retweets, ...)

19. 19www.augure.com/it#AugurePR
5 Metriche nei Social Media per misurare
la tua COMUNICAZIONE

20. www.augure.com/it
augure.com/it/blog
@augureItalia