Pitch deck Kea

1. We change the way
legal work is delivered
The future workspace for a new era of digital & remote legal teams

2. W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
Our purpose
Embrace lawyers for a digital,
remote and global
environment by providing
best in class technology
We want lawyers to enjoy
their work, focus on those
things that make them special
and help them to be the best
at what they are best for

3. W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
Things are not working well for lawyers; they
weren’t trained to be digital, to work in remote
teams and show value to the business
They aren’t exactly sure who’s doing what
… beacuse each one has their own tools and way of work
TRADITIONAL IN-HOUSE LAWYER
They feel like a firefigther
… because they are not able to identify opportunities to build
efficiencies
Usually over budget
… because they base always their budget on “last year 5% plus”
method
Best decision-making tool is “a hunch”
… no access to real time data or the ability to analyze matter means
struggles to spot trends
A lot of software, but it’s not making anything easier
… commonly a disconnected stack of complex apps and platforms
Legal work is blurry, allocation of requests make it painful and
capacity is not clear
Lack of visibility, inability to prioritize and incorrect use of resources
impact speed and quality of services delivery
Little visibilty or understanding of legal spend or data output to
predicte business outcomes
Increased need to quantify and sorti work to understand risk profile,
business complexity and make well-informed decisions
Eliminate hassle and start to see the business legal needs
IMPACT ON THE BUSINESS
Most in-house
lawyers run
their work on
disconnected
solutions
with no real
visibility
or
insight
*Source:
https://hbr.org/2013/10/consulting-on-the-cusp-of-disruption
*
Source:
Consenso
Legal
Operations
2020
Report,
**
Xakia
Legal
HealthCheck
Report,
2020

4. Lawyers have options,
but just a few are really meant for them
With Kea there is no need for legal teams to remain in darkness while other business units already have solutions to
increase their productivity.
IT SALES LEGAL FINANCE PEOPLE
KEA
The platform that enable lawyers to provide the service their clients deserve
A data- driven legal outcome

5. P r i v a t e & C o n f i d e n t i a l A l s t e r ® 2 0 2 1
Kea is developing an
ecosystem of native
integrations to guarantee
impact and usability
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d

6. • Automatic Workflow
Creation
• Automatic Task Creation
• Flexible Process
• Procedure Mapping
Workflow
automation
• Client communication
portal built into the
module
• Documents and templates
are linked to each process,
accesible and visible for
each team member
• Send and receive
email/push notifications
for risk alerts, spend
tracking, and matter
updates
Collaboration
enablers
• Budget and Efficiency
Gaps
• Scope matter, tasks,
identify risk, track budget
• Real-time project,
financial, staffing, and task
life-cycle management
Measureable
Matters
• API Integration with
Microsoft and Google
• 80% Onboarding done
online
• 5 Minutes to create a
new client tenant
• Simple intuitive
interfaces and fluid UX
• Multi-tentant, multi-
currency, multi-
language.
UX - UI
• Project and team status
summary
• AI Analysis for Trends
• View portfolio of active
and closed matters,
matter type, cost analysis
and time tracking
Live Dashboards
A workplace that enhances lawyer’s
productivity seeking the “Aha” moment
Engage – Collaborate - Control – Manage - Insights

7. W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
Adoption is always
a challenge, more if
you want to follow
a bottom-up
strategy
Therefore,
outstanding UX - UI
moves adoption
along

8. KEA value metrics
We put special interest in how we generate value
and help lawyers achieve great outcome
THE BUSINESS THE LAWYER THE GENERAL COUNSEL
We approach our tech roadmap and pricing strategy by capturing outcome-based value

9. Reduces the time spent
searching for templates,
documents,
communication
trazability by 83%
80% time savings in
creating standardized
tasks for legal matters
60% time saving in
the creation of
matters and tasks.
100% visibility of
tasks and
Resources
workload
Reduce by 60% the
time spent
alternating
between different
tools through
integrations and
synchronizations
of e-mails, notes,
documents,
contract tools,
spend mgmt., etc
10X speed
increase in
collecting data and
generate reports
80% reduction of
time allocated to
communicate
visbility and
progress status of
legal matters
100%
collaboration to
have everyone
involved
Driver
Communication
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
Legal Service
Intakes
Integration
Legal Hub
Reporting &
Analytics Matter & Task
Management Knowledge
KEA smart value
Five main value generation functionalities
Driver
Communication
Driver
Integration
Driver
Collaboration Driver
Knowledge Mgmt

10. W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
Lawyers’ Activities
Matters and
Tasks creation
activities
Data collection
and reporting
activities
Knowledge
Mgmt. – docs. &
storytelling
activities
Switch costs,
sync and
itegration
Coordination,
collaboration
Information
requests and
clients visibility
Total
Current spent time (minutes) 5 60 12 5 60 5
Spent time using KEA (minutes) 2 10 2 2 5 2
Time savings 3 50 10 3 55 3
Event repetitions over the week 30 1 15 10 1 15
Total weekly time savings 90 50 150 30 55 45 420
Price per hour (Overhead) (US$) $20 $20 $20 $20 $20 $20
Dollar savings per week (US$) $30 $17 $50 $10 $18 $15
Savings 60% 83% 83% 60% 92% 60%
YoY total savings(US$) $1,560 $884 $2,600 $520 $936 $780 $7,280
Savings per single lawyer calculated over annual salary of US$40.000 = 18%
Our annual licensing model at US$50 per user = US$600
The annual users’ ROI = US$6.680
How we measure our impact

11. 11
Trusted by lawyers - built for lawyers
Rodrigo
General Counsel
Colbún
Macarena
General Counsel
Gasco
Kea allow us to have better control and
monitoring the progress of all
important issues, highlihting the
feautres of task assignement, matter
management workflow progress,
relevante historical data and the
agility in data collection and reporting
We incrporate KEA into Empresas
Gasco to cover our legal
management needs, in search of
greater dynamism and
understanding how we could better
allocate our Resources to give a
better service

12. Business Model
Focus on business’ outlook
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
Reach profitability
• Budget control
• Dynamic and flexible pricing
model to find the right fit –
focus on client acquisition and
increase margins
• 100% remote team to reduce
overhead costs
MRR as our main priority
• SaaS Model
• Discovery bottom up feautres
• $10K MRR target in next 12
month
• 1:4 CAC rule
Client Centric Model
• Avarage Churn Rate target 2,9%
- 24 month
• CX y UI investment
• Backlog focus on Product
Market Fit
• Incentive models to engage the
team and results – OKR to
reinforce a client focus company

13. The business is working
in a big way!
In our first 5 months in the market we accomplish:
+100 Users
+1100 Matters Under Management
10 Trails
60 Demos
… but our product strategy will change
and much more comes
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
Current ARR
US$30.000.-
ARR
Time

14. LegalTech is a
Quickly Growing, New & Massive Market
*
Source:
Consenso
Legal
Operations
2020
Report,
**
Xakia
Legal
HealthCheck
Report,
2020
*Source:
https://hbr.org/2013/10/consulting-on-the-cusp-of-disruption
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
The legal tech market is
slated to surpass US$25
BN in 2025, with legal
tech startups accelerating
at a 27,82% CAGR
US$1,4 BN has flowed
into LegalTech investment
in the last 6 months
Investment in the legal
tech space reached
US$1,2BN in 2019 - and
is only growing
Between June 1, 2021
and June 30, 2021
29 investments were
made
LawVu raised US$12MM Series A
2021
Brightflag raised US$18MM Series A
2021
Lupl invested US$14MM
2020

15. 15
Category with
Global
demand...
However, low
regional and
local presence
and a lack of
bottom-up
approaches
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d

16. We gather a great team
with a common vision
for success
Andrés Jara
CEO - Cofounder
Law PUC - MBA PUC – MLB Bucerius Law School
2018-2019-2020 - 2021 Highly Recommended Tech Lawyer, Leaders
League
2020, Tech and Innovation, Young Star, Leading Lawyers
Over 50 + Speaking Engagements
Thought leader on legal innovation and legal ops
Julie McPherson
Advisor & Investor
MA Economics, Johns Hopkins University
Co/Founder Tiaxa, Telecom SaaS
Visual Capitalist Top Female Founder for VC raised
100 Women Leaders 2013 APEC Women's Entrepreneur
Ex MD, Endeavor Chile
Investment Board, CLIN Fund
Guillermo Teibo
CTO - Cofounder
Systems Engineer
Former alster.law CIO
UTN
MBA, Universidad Siglo 21
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
The
Founders
The Advisors
Julian Herman
Advisor & Investor
MD BCG Platinion
Professor MBA UC
SM Management Tech & Business MIT
MBA Dartmouth
BE Universidad de Chile

17. Our tech roadmap for the
next 9 month
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
Flexibility Collaboration
Doc
Management Communication
Outlook Add-in 2.0
Degregation of projects, matters and tasks
Personalization tools
Trials & tenant automatic creation
Document shareing and interaction
Search engines
Built-in communication tools
SSO
Tooltips Product Tour
Link intake to users

18. What will we do
with the funding
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d
Investment – Short-term focus – Next 9 month
Invest in further developement of our core
technology increasing value to our user
Scale up sales systems to grow sales funnel
70%
R&D
Tech Roadmap
30%
Sales & Marketing
Key Uses of Proceeds
1.
2.

19. Our invitation
Join us and discover the LegalTech world
• YC SAFE Post-Money – KEA Technology Inc. (DE, USA)
• Total investment = USD300.000
• Post-Money Valuation CAP = USD2.000.000
• No discount
P r i v a t e & C o n f i d e n t i a l A l s t e r ® 2 0 2 0
W e c h a n g e t h e w a y l e g a l w o r k i s d e l i v e r e d

20. Additional information
Visit our website Contact
kea.legal founders@kea.legal
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