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Turkish Corporate Club Conference - The Opportunity for Mobile and Traveller Centric Programmes

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Turkish Corporate Club Conference - The Opportunity for Mobile and Traveller Centric Programmes

In October 2015, Turkish Airlines (Turkish Corporate Club) organized a conference gathering 570+ delegates from 55 nationalities.

I was delighted to speak about the potential of mobile dimension in the Travel Industry, and more specifically about how personal usage influences the Business Travel environment and how companies manage travel.

The breakout session was entitled: "It's All About Me: The Opportunity for Mobile and Traveller Centric Programmes" and also had David Rutnam from IATA and Kathy Bedell from BCD Travel as speakers. (

More info on Twitter @AurelieKrau #TurkishAirlines #WidenYourWorld

In October 2015, Turkish Airlines (Turkish Corporate Club) organized a conference gathering 570+ delegates from 55 nationalities.

I was delighted to speak about the potential of mobile dimension in the Travel Industry, and more specifically about how personal usage influences the Business Travel environment and how companies manage travel.

The breakout session was entitled: "It's All About Me: The Opportunity for Mobile and Traveller Centric Programmes" and also had David Rutnam from IATA and Kathy Bedell from BCD Travel as speakers. (

More info on Twitter @AurelieKrau #TurkishAirlines #WidenYourWorld

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Turkish Corporate Club Conference - The Opportunity for Mobile and Traveller Centric Programmes

  1. 1. It’s All About Me The Opportunity For Mobile and Traveller Centric Programmes Moderated by Paul Tilstone
  2. 2. @AurelieKrau #WidenYourWorld Aurelie Krau How does mobile influence the convergence of Leisure and Business travellers behaviors?
  3. 3. @AurelieKrau #WidenYourWorld 3 e-reputation NFC How does that come together? social buzz beacon Facebook Instagram Twitter Swarm content BYOD digital footprint #H2H ATAWAD community experience story telling reviews inspiration bleisure blurring A/B testing SOLOMO sharing economy roaming consumerization
  4. 4. @AurelieKrau #WidenYourWorld The power of mobile dimension
  5. 5. @AurelieKrau #WidenYourWorld 79% of people have their phoneswith them for all but two hours during their waking day Source: IDC Research Report (2015)
  6. 6. @AurelieKrau #WidenYourWorld Let’s book a trip! My (mobile) traveller journey Shop & browse Book & Pay Prepare trip At the airport On site Way back At home - Boarding pass - Push notifications (beacon) - Live interactions - Wi-Fi - Activities, Restaurants - Push notifications (beacon) - Seamless payment (NFC) - Share experience - Itinerary sync. - Book airport transfer - Do I need a hotel ? - User profile (preferences) - Traveller status - Recommendation (reviews) - Arrange trip back - Change flight/manage disruptions - Share experience
  7. 7. @AurelieKrau #WidenYourWorld
  8. 8. @AurelieKrau #WidenYourWorld What can we learn from this? New business travellers profiles: - Consumerization / Blurring - Social media effect (share of experience, immediacy) - Not a booking > a travel experience - Context of Bleisure Zoom on Millennials: - Gen Y / Gen Z: tech savvy - Will account for 50% employees among companies by end 2015 - 49% of Millennials plan as well as book trips on their smartphones Source: Expedia Future of Travel study
  9. 9. @AurelieKrau #WidenYourWorld Bringing mobile to the next level… in the Business Travel sector Declining use of desktop Convergence, design, UX, NFCMobile First Automony Traveller ecosystem Personnalization Live interactions, specific traveller services Beacon technology … answering challenges due to Business Travel specificity
  10. 10. @AurelieKrau #WidenYourWorld “The trend has been mobile was winning. Mobile has won” Eric Schmidt – Google Chairman
  11. 11. @AurelieKrau #WidenYourWorld Thank you! @AurelieKrau @WeTravelThink www.travel-think.com

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