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BuzzFeed Presentation

Media portfolio presentation of BuzzFeed. I went through a brief histroy of the company, along with how the company produces, distributes, and markets their content.

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BuzzFeed Presentation

  1. 1. BuzzFeedBy: Austin J. Hunt
  2. 2. History Launched in 2006 by Jonah Peretti “The Viral Web in Real Time” 2006-2011: Viral Content, Lists, Memes, Pictures, Videos, etc. 2012-Present: Viral Content, Longform, Breaking News, Politics. Ben Smith: New Editor-In-Cheif (Former Politico Journalist)
  3. 3. Market/FinancialPerformance Independent Peretti’s Huffington Post bought by AOL for $300m Location Started in New York City Now in Los Angeles and London
  4. 4. Business Model BuzzFeed has found “The Secret.” Generating content based on virality Distribute/Promote content as it was advertisement Generating advertisement/content seamlessly Earn revenue per-click
  5. 5. Production/Distribution ofContent Social Sharing People want to share content that is clever, cool, andwill help build their person brand on social media. Content Marketing Different from Old Style Marketing Partnered with Virgin Mobile
  6. 6. Target Market Broad and Unique Not traditional demographics “Bored at Work” Audience Mental breaks at work Sharing articles, stories, lists Larger than TV audience “Bored in Line” Sharing “attractive” content Non-clickable Pictures, memes, gifs, tweets “We spend a lot less time thinking how to targetand a lot more thinking on what people aresharing.”
  7. 7. Choice of Content Audio/Visual Pictures, Videos, Memes, Gifs Lists/Articles Humor, Sports, Entertainment, Politics Original Reporting and Longform Journalism Breaking News - @BuzzFeedNews Twitter
  8. 8. Strengths Science of Social Sharing Combining News/Information with Brand Marketing “Bigger than the brand” approach Employees make the brand what it is instead of thebrand making the employee.
  9. 9. Weaknesses Not well-known outside the under-25 market Started from the bottom Not taken seriously at the beginning
  10. 10. Opportunities Going Public Predicted to be one of the first $1B buyouts Tapping into larger demographic Older generation of internet users
  11. 11. Conclusion Transformed from startup to one of the hottestmedia organization on the web. 30 million unique visitors a month Long-term Vision Bigger demographic Original reporting Increasing brand recognition