'Hold my beer.' Those three words have preceded some of the greatest moments in history. But who would’ve thought they’d pave the way for an epic user testing session? In this talk, Austin will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design. Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.
50. Segmentation
Which of the following do you have the
most experience with?
• Sales
• Marketing
• Support
• Design
• None of the above
Ask multiple qualifying questions?
51. Segmentation
What does CPM stand for?
• Certified Professional Manager
• Community Program Monitor
• Cost Per Mille
• Community Property Manager
• None of the above
Ask multiple qualifying questions?
64. Job application form
Name
Desired position
Professional background
Submit
“I want to
submit a form”
“I want to apply
for a job”
Testing
Don’t inadvertently lead the user☼
65. Fill out and submit the job application form
Find a job that you like and apply for it
Testing
Don’t inadvertently lead the user☼
70. Take a photo for safe keeping
Responsible User Testing
Segmentation
•Know your demographic
•Ask multiple qualifying
questions
Testing
•Run a pilot test
•Run a full test with 3-5
users
•Don’t inadvertently lead the
user
Results
•Pair the data
•Use tangential and
unsolicited feedback
Rainbow Spreadsheet
80. Designing for Drunks
The best interfaces are so well-
designed that users don’t even
notice them, because they’re too
busy using them
Good design is invisible
91. Designing for Drunks
Organize information in a way that
makes sense to the user. Ensure
that users always know where they
are and where they’re going.
Organize information intuitively
94. Designing for Drunks
Let users know that their actions
have been registered with
confirmation messages, subtle
animations, or microinteractions
Confirm user actions
97. Designing for Drunks
Run speed tests, compress images,
minify your code, etc.
Optimize site speed
98. 3 seconds
Time in which a site has to load
before the average user will leave.
Learn more at uxd.to/drunk
Designing for Drunks
Optimize site speed
99. $1.6 Billion
How much a one second load time
delay costs Amazon per sales year.
Learn more at uxd.to/drunk
Designing for Drunks
Optimize site speed
100. Designing for Drunks
• Don’t design in a vacuum
• Good design is invisible
• Don’t overcomplicate or oversimplify
• Utilize visual hierarchy
• Organize information intuitively
• Confirm user actions
• Optimize site speed
Take a photo for safe keeping
111. Creating a Culture of UX
• Everyone is a UX Designer
• Involve your designers and developers
• Fall in love with problems, not
solutions
• Get your hands dirty
Take a photo for safe keeping