Internet encounters several revolutions nowadays which has an impact on hotels distribution - The web is becoming more SOcial - The diversity of search tools (web, tablets and smarrtphones introduces a new LOcal dimension to the search - The boom of the smartphone / mobile search redefines the way the distribution needs to present their offer (conversion funnel, offer…) Independent hotels cannot avoid those massive changes. It’s a new opportunity for them to build a stronger brand awareness and take advantage oOf the new possibilities which arise.

1. So Lo Mo
New distribution trends
London, Independent Hotel 12
Antoine Buhl, CTO Availpro

2. 3 major internet trends are changing the way people
search and book hotels:
So Lo Mo
+social +local +mobile
= New direct booking opportunities
for your hotel
2

3. So Lo Mo
+social +local +mobile
3

4. Social media growth
Internet users now spend
more time on Facebook than
on Google search…
Facebook reached
1,000,000,000 users

5. Google+: The Social Network from Google
• Same basic functionalities
as Facebook
• Integration of Google’s
research tools
• Integration to local pages
• 100M users
=
You can create claim your hotel page on Google+ !

6. Google Search becomes Social

7. The leading players integrate
social networks…
Booking.com:
Secret Deals for Fans only

8. Social = Recommendation,
one of the three keys of online booking
• TripAdvisor is the worldwide
leading travel site
Description Reviews • Opinions are integrated in
all booking websites (eg:
Booking.com)
Price

9. … and social media is expanding all
over the web
+
TripAdvisor integrates
Facebook:
• Friend recommendations
• Sharing opinions with
friends on Facebook…
• …opinions which are then
passed on to
Tripadvisor.com

10. Develop direct bookings
through Social Media
DirectClick Facebook
Booking Engine
(more to come…)

11. With Availpro DirectClick, get bookings
directly from TripAdvisor
Your booking
engine appears
under the
“Official
website” name
with a click on
Show Prices

12. The Direct Click interface in Availpro

13. Availpro DirectClick
• Your booking engine on TripAdvisor
– And on several price comparison sites: Kelkoo and Trivago
• Qualified visitors
• Visitors can directly book on your booking engine
• No distributor commission fee, but based on a Pay Per
Click model.
• With a Comprehensive Report
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14. Develop direct bookings
through Social Media
DirectClick Facebook
Booking Engine
(more to come…)

15. The viral strength of
1 fan  130 friends*
1,260 fans  163 800 friends
…informed for free.
15
* Facebook statistics

16. Increase recommendations
with a booking engine on Facebook
Your fans are your hotels ambassadors,
give them a preferential rate!
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17. The Availpro Facebook Engine
User must be a fan to
access the fan rate
 Reward your fans
 Increase your fan base
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18. Fan rate
for fans
only
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19. So
+social
=
New opportunities
for direct bookings
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20. So Lo Mo
+social +local +mobile

21. « This is a revolution. »
21

22. The first internet terminal will be
mobile
More smartphone
internet users than
on computer in 2014
Morgan Stanley study
Forecasted before the
introduction of the
iPad…
22

23. +200M
A new terminal: tablets
Number of tablets
sold by all of the
manufacturers* 60M
15M
0 « This is a revolution. »
Yes, again.
2009 2010 2011 2014
A rapid evolution in the market due to very strong competition
Apple, Samsung, Sony, HP, HTC, Microsoft
*Source : IHS iSuppli - http://www.isuppli.com

24. Mo What consequences for the
+mobile hospitality business?
24

25. Distributors adapt…
The Booking.com example
iPad app
Website
Mobile app
Mobile site

26. …Hoteliers also adapt!
The hotel La Belle Juliette **** example
Website
Mobile site
Mobile app

27. Impact on distribution?
Smaller screens
Tactile interface
Offers need to
Weaker connections be simplified
Less time for mobile
situations
The simplification of offers is becoming a trend
in all environments

28. Enter the mobile universe
The Availpro Mobile booking engine:
• A interface designed for tactile screens
• A simplified offer and process
• An iPhone, Android, Windows Phone, Blackberry
compatibility
• And also:
– Personalized design
– Available in 14 languages
– Online payment
– Complete integration to Availpro

29. So Lo Mo
+social +local +mobile
29

30. Your hotel has a local page on many sites
(even if you do not know it…)
Google Local in Google Maps, Google
Search and now Google+
Facebook Places
Yelp: now, on iPhone Maps
Etc.
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31. Google+ Local : Your local page is
becoming increasingly important!
A Google Local page
exists for your hotel.
Even if you have
done nothing…
An overview is
displayed in Google
Search when the
keywords are the
name of the hotel.

32. Your Google Local page is now Social
Local Pages are now
included in Google+
You can merge your
Google Local page
with your Google+
Page (postcard
verification).

33. Local is mobile and social
Google+ Local App for
Smartphone
• Hotels near me
• With ratings from other
users…
• …and from my friends on
Google+
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34. = Improve the local pages of your hotel
• An updated website address
• An unchanged telephone
number
• On Google+ Local
• An accurate localization
• On Facebook Places
• Any additional information
And if you have time… ;)
that can be added!
A Direct link to your website and your Web & Mobile
Booking Engines

35. The evolution of distribution
So Lo Mo
+social +local +mobile
new direct booking
opportunities

36. What can do for you
Availpro provides you with
the most advanced products
for these new business opportunities
Those hotels already trust us and many more…
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37. Advanced solutions for all distribution channels

38. Want to know more about it?
Meet us after this conference
or
Visit us on our stand: IH56

39. Thank you for your attention!
www.facebook.com/availpro
+
Jennifer Frederiksen
Directrice des ventes
jfrederiksen@availpro.com
01 58 62 58 15