A look at buyer journeys, stats and ABM website conversion benchmarks for 2022 as well as new approaches in 2023

1. Technology Buyer Journeys
in ‘22 and Where We Are
Heading in ‘23

2. Topics
What will we be discussing:
a) 2022 B2B Buyer Journey Stats
b) Takeaways From These Stats
c) How to Turn These Challenges into Opportunities in 2023

3. About Trendemon
Trendemon is a B2B website
personalization & orchestration platform.
We automatically move target audiences
through digital assets towards business goals.
We generate a 5-18X uplift in conversion
rates from anonymous visitors to pipeline
opportunities.
Selected Customers:

4. About TLM

5. About TLM

6. 2023
The Hangover

7. The Journey

8. Buyer Journeys in 2022

9. Buyer Journeys in 2022

10. Buyer Journeys in 2022

11. Buyer Journeys in 2022

12. Takeaways:
● Increased Privacy - Over 90%
Anonymous vs. 85%. More
regulation on personal data.
● Decreased Buyer Attention
● Increased Journey Complexity
and Speed - More people from
each account that need to be
“ramped-up” fast.

13. 2023 Opportunities

14. ● B2B Marketer should focus
on building their own
audiences.
● Also relates to 3rd Party
Cookie Deprecation.
Move To 1st Party Data &
Consent

15. 2023 Trends

16. 2023 Trends

17. Addressing Decreasing
Attention
● Zero-click

18. 2023 Trends

19. 2023 Trends

20. Bridging the Increased
Journey Complexity and
Speed:
● Hyper-personalization
● Persona-based
content

21. 2023 Trends

22. 2023 Trends

23. 2023 Trends

24. One-to-Won Pages
● Going beyond
account-based -
Operating at the
Contact-based

25. One-to-Won Pages
Initial Results from
January:
○ 40% (!) CTR on email +
screenshot
○ 26% response rate
○ 2.2X higher read rate

26. Thanks for joining!