1. Managerial
Communication
Pro f. Mam ta Sin gh
Co u rse In stru cto r
PGDM 2022 -2 0 2 4
Persuasive Communication
CHANDRAGUPT INSTITUTE OF MANAGEMENT

2. Context
 Persuasive Communication
 Types of Persuasive Communication
 The Empowerment Plan
 The Detroit Lions
 Bill and Milinda Gates Foundation
 University of Michigan
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3. Persuasive Communication
 An act of Presenting Arguments.
 To Appeal | Motivate | Change the Audience
 It includes – Attractive Source | Messages containing Convincing Arguments |
Make Topic seem Personally Relevant

4. Type of Persuasive Communication
 Implicit Communication
 Facial Expression | Body Language | Gestures | Postures | Vocal Qualities to get Messages
Across
 Explicit Communication
 Direct | Clear | Straight Forward |

5. The Empowerment Plan (TEP)
A Detroit based Non-Profit Organization.
Founded in 2012 by Veronika Scott
Key Motive – Break the Cycle of Homelessness
Arrangements – Through Training | Employment | Job Placement
Revenue – Manufacturing Sleeping Bag Coats | Contribution | Charity
Recruited Employees through – Homeless Shelters | Training | Education |
Full-Time Employment

6. The Detroit Lions
Public Relation,
The Detroit Lions,
We are thankful to you for your valuable contributions towards our motive of eradicating unemployment. Sponsoring Sleeping
Coats for those who are homeless clearly reflects the ethical and moral stand of your organization. As you know, TEP (The
Empowerment Plan) is keen towards eradicating poverty by giving Education, Training, and Employment to Homeless People,
and we have always found a helping hand in your form to progress in our cause.
Since the year 2012, TEP has distributed 43K Sleeping coats to Unemployed Homeless people in association with Detroit Lions.
Our collaboration has reached to the point where TEP is eager to take our relationship to a more strengthen position.
The Empowerment Plan is expecting a Multiyear Commitment with Detroit Lions and looking for an increased volume of
Sponsorship Program to generate more funds in order to help more and more Homeless People by distributing Sleeping Bag
Coats to them for free.
Once again, we would like to thank you for your contributions towards our cause. We are also eagerly looking forward for a long
and sustainable relationship with Detroit Lions and making our share of contribution towards eradicating Unemployment.
Without your genuine help achieving such feat or moving towards achieving it would have never been possible.
For more information please visit – Http://www.empowermentplan.org/
Sincerely,
The Empowerment Plan

7. Bill and Milinda Gates Foundation
Public Relation,
Bill and Milinda Gates Foundation,
The Empowerment Plan is committed towards providing a better life and shelter to the homeless people. We recruit
employees through homeless shelters and provide them with training, education and full time employment. Some of
the works we did are created 90 jobs, impacted the life of 275 children and distributed 43000 coats to the homeless
population.
The work done by your organisation is an inspiration to us at TEP and we believe that with your help we will be able to
empower and increase the standard of living of many homeless people and your help will also enable us to reach more people in
need. Every little support is greatly appreciated. We’re just excited to get to work! And we sincerely hope that you choose to
make us a grantee and choose to become a part of our story.
You can know more about us on our website https://www.empowermentplan.org/.
Sincerely,
THE EMPOWERMENT PLAN.

8. University of Michigan
Cultural Committee,
University of Michigan,
Our Organization The Empowerment Plan is committed towards providing a better life and shelter to the homeless people. We
recruit employees through homeless shelters and provide them with training, education and full time employment. Some of the
works we did have created 90 jobs, impacted the life of 275 children and distributed 43000 coats to the homeless population.
As you know we being a non-profit organization, we are mainly depended on contributions to continue on our mission. We would
therefore like to have a session with your students and make a presentation, encouraging them to donate whatever little they can
and also raise funds at their level. We would also like to put up a small monologue for the same so that the students could
connect better.
We as an organization strongly believe that the students being the future managers and entrepreneurs should be empathetic towards
the society and work towards its betterment. To encourage the students for the same, we would happily like to present the top 10
donors with an opportunity to intern with us and a certificate of appreciation will be provided to all the donors.
We are looking forward to have a cordial relationship with your Institution and work together to uplift the society and make it a
better place.
You can know more about us on our website https://www.empowermentplan.org/.
Sincerely,
THE EMPOWERMENT PLAN.

9. “ THANK YOU “
PGP Group – 7 | Section “B”
Adarsh Kumar Chaudhari (150066) | Ashutosh Kumar Thakur (150076) | Nikhil Raj
(150089)
Shubham Shourav (150101) | Nikhil Raj (150089)