Marketing Plan for Restaurant

1. Business Plan for
Restaurant
Entrepreneurship
Presented by
Awais Ali
Twitter: @_AwaisAli
Pk.Linkedin.com/in/awais12
MBA 4th B

3. Economy
Competition
Culture
Industry Analysis
Industry
Demand
Technology
Legal &
Ethical
Concerns

4. Culture
• Uniforms
• Neat & Tidy Kitchen Environment
• Building Renovation

5. Technology
• Management Information System
• Microsoft Dynamics CRM & ERP Software
System
• CCTV Monitoring

6. Legal & Ethical Concerns
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•
•
•
Patents
Copyrights
Equal Employees opportunity
Proper Disposal of waste

7. Industry Demand
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•
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•
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Fresh Products
Quality Products
Nutritional Products
Cost Effective
Comparative environment

8. Competition
• We have opening a restaurant
that will provide different range
of product i.e. fish which fetch
the customers of other local
competitors who provide only
one recipe of fish

9. Mission
Office
Equipment
Building
Status
Vision
Business
Venture
Location
Products &
Services
Profile
Why
Successful?

10. Logo & Name Description
LOGO:
The Fish logo explains the main specialty of this
restaurant is in sea food
NAME:
The name also explains the aesthetic product of the
business is the sea food as it is hunted from ocean

11. Vision
Our vision is to be among the leading restaurants
in the country through consistently meeting the
needs of guests and exceeding their expectations.

12. Mission Statement
To ensure that each guest receives prompt, professional, friendly and
courteous service. To maintain a clean, comfortable and well maintained
premises for our guests and staff. To provide at a fair price - nutritional, wellprepared meals - using only quality ingredients. To ensure that all guests and
staff are treated with the respect and dignity they deserve. To thank each
guest for the opportunity to serve them. By maintaining these objectives we
shall be assured of a fair profit that will allow us to contribute to the
community we serve.

13. Owners
Investors
Executive
Chef
Operations
Procurement
Operations
Sous Chef
Marketing
Mgr.
Manager
Finance Mgr.
HR Mgr.
Asst.
Manager
Procurement
Officer
Kitchen
Manager
Line & Prep
Cook
Dishwashers
&porters

14. Reasons of Going to this Business
There is no specific restaurant
operating in the market that is
providing different & vast variety
of fish recipes

15. Why Successful?
There is no competitors in
The market of fish recipes

16. What are Products & Services?
Starters
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CHESE FISH
TEMPURA FISH
TIL MIL FISH
LAHORI Fried FISH
ZINGER FRIED FISH
TEMPURA FRIED PRAWNS
THAI FRIED PRAWNS
CHILLI FRIED PRAWNS
THAI PRAWN BALLS
FRIED FISH
MASALA FISHCONTINENTAL CRUMFRIED FISH
CONTINENTAL SEASME FRIED FISH
FISH & CHIPS
CONTINENTAL ZINGER FRIED FISH
Meal
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CHESE FISH
TEMPURA FISH
TIL MIL FISH
LAHORI Fried FISH
ZINGER FRIED FISH
TEMPURA FRIED PRAWNS
THAI FRIED PRAWNS
CHILLI FRIED PRAWNS
THAI PRAWN BALLS
FRIED FISH
MASALA FISHCONTINENTAL CRUMFRIED FISH
CONTINENTAL SEASME FRIED FISH
FISH & CHIPS
CONTINENTAL ZINGER FRIED FISH

17. Other Services
Special Events Management

18. Location
Location:
Bank Road Sadder Rawalpindi
Why this Location Right for us?
• Because there is a huge gathering around this area
• Our supplier Metro Cash n Carry is at our reach
Status of Building:
Physical condition
Rent
Renovated

19. Office & Manufacturing
Equipment
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Hot Plates (Gas + Electricity).
Fryers.
Pasta Burners.
Utensils.
Refrigerators and Deep Freezers.
Manager Office Furniture.
Computers.
CCTV Camera.

20. Marketing Department

21. Marketing Department
Manager Marketing
Dept.
Danish Butt
Asst. Manager
Marketing
Sidra Shaheen
Manager Advertisement
Faisal Qayum
Manager Social Media
Marketing
Awais Ali
Asst. Marketing Mgr.
Faisal Shehzad
Manager Electronic
Media Marketing
Ghulam Mubeen
Sales Promotion
Manager
Ikram ul Haq

22. Marketing Strategy
• Your Description Goes
Program Marketing-Product and Retention Strategy
Here
Liaison between employees & upper management
•
• Planning & Supervising Marketing Operations
• Co-ordinate with finance manager for developing
marketing plan & budget
• Analyze data & sales forecast
• Recommend creative & cost effect give promotional
activities
• Conduct marketing campaigns for Promotions

23. Positioning
• Our marketing efforts should center
Your Description Goes
around why our food is appealing, highHere
quality, or in some way unique and
position it as a lifestyle product.
Example.
– We provide a focused menu, quality food and social
experience for customers seeking a relax, social and
upscale environment.
Our Uniqueness.
– We offer a unique dishes of sea food items

24. Demographics
• Your Description Goes
Here
• Individuals: people that dine in by themselves.
• Families: a group of people, either friends or a group of
relatives dining together.

25. Core Marketing Objectives
• Your Description Goes
Our programs and tactic used will be
Here
centered around 4 core attributes
– Increase customer frequency- (capturing
customer information)
– Group size (target large group orders with
carryout and in-store)
– Identify our frequent customer, best
approach and get customer feedback and
prepare reports
– Increase our customer Rating

26. Social Media Marketing
• Your Description Goes
Here

27. Importance of Social Media Marketing & its Awareness
Different companies in different regions are
engaging their customers by using social
networking sites the famous social networking
sites are
Facebook, Twitter, LinkedIn, YouTube, Google+
Companies develop pages on these sites &
post its adds, offers, video blogs, job
opportunities.

28. Coca Cola
A Benchmark to the Social Media Marketing
According to insight stats most popular page
on Facebook is Coca Cola’s Fan page which has
57,829,086 Fans & growing 1,020,439
monthly

29. How Social Media Engage
our Customers?

30. Site Wise Blogging
What they are
broadcasting?

31. Engaging Customers Through Social Media
Facebook
Twitter
LinkedIn
YouTube
Posting new offers,
Dishes, conducting
surveys, Ask
Questions
Tweet news
Providing case
studies, employees
profiles & posting
job vacancies
Broadcasting quick
recipe tips by Exec.
Chef .

32. Social Media Monitoring Tool
• Providing Insight statistics of social media pages
• Free signup
• Provide categorized insights i.e. by country, by gender,
by age etc.
• Comparative analysis of other competitors page
insights

33. Sales Promotions
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•
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Family Hours Discounts
College lunch Discount
Membership Cards
Loyalty Cards

35. Advertising Manager
• Best fit of target
audience
• Advertising Campaign
• Billboards, Flyers, Sign
Boards
• Press Campaign
• Radio Advertising

36. Thank You..!