This report analyzes search interest trends for various electronic devices using Google Trends data. It is divided into three parts: Part One provides general information on the analysis methodology. Part Two finds differences in search interest for terms between Russian and English/German, showing preferences can vary by country's development. Part Three examines future trends for smart fridges, driverless cars, 3D printers, and smart watches, finding growing interest in these emerging technologies.

1. Google Trends Analysis
By Fabian Ortner
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Introduction
This report is about the worldwide market interest in electronic devices based on Google Trends. It is divided into three main parts. The first one shows the initial approach and provides the reader with general information about Google Trends. Part Two indicates significant differences between the search interest of Russian terms and English and German terms, according to data of selected products. Further, Part Three analyzes developing trends of near-future products, which are in testing phases or are even already on the market. To sum up, this material can be used for investment decisions, market entries or new marketing concepts.
Part One
General info, initial approach
Part Two
Differences between Russian and German/English terms
Part Three
Future trends www.awaragroup.com
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Part One
To begin with, this analysis was conducted by defining everyday consumer products and inserting them into a list. The focus was then put on electronic devices, because these products have had an enormous technological development in recent years and will continue to develop in the future. This list includes a wide range of products, from cameras to microwaves and washing machines. It includes 86 different terms, which were then entered into Google Trends and analyzed according to their search frequency on a global scale from 2005 until now. Also, synonyms and similar terms for certain products were used to get more significant data.
CD Player
Searched term
X-axis represents time, starting from 2005
Search frequency of a term relative to total number searches
Regional search interest
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Part Two
Part Two analyzes significant differences between Russian terms and German and English terms, regarding their search volume. The following examples show how different consumer preferences in certain markets are and how factors like wealth of inhabitants, technological development, political system, etc. act together in the development of the graphs.
Computer
Компьютер
The global interest in computers declined over the years, except in countries like Eritrea, Tonga and Guyana, which are less developed than Central European countries, for example. These inhabitants are not as used to computers as everyday products as people in highly-developed countries are, therefore, their interest in computers is greater.
As regards the search interest for computers on the Russian-speaking market, there has been an opposing trend over the last years, in comparison with the graph shown above. The exact factors cannot be identified but certainly politics, censorship and red tape on the Russian market play an important role. www.awaragroup.com
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Digital camera
Фотоаппарат
The interest in digital cameras has declined significantly over recent years, mainly due to the strong development of smart phones, with which customers can take excellent pictures due to outstanding new technologies. As a result, the need for a camera is no longer a given.
In Russian-speaking countries, there is again an opposing trend. Despite a brief setback at the end of 2013, the overall trend shows rising interest. The factors for this development include the fact that people in certain Russian-speaking countries are not yet used to smart phones in the volume that people in more developed countries are, due to lower income per capita, technological development, etc. www.awaragroup.com
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Navigations system
Навигация
The global interest in the German term Navigationssystem has declined in recent years, due to the strong development of smart phones.
The Russian term, in turn, has gained popularity in recent years, due to factors like lower per capita income, certain censorship, intellectual property rights issues, etc. Furthermore, famous companies in this sector, such as TomTom or Garmin, have not yet gained a foothold in this country, but might do so in the near future, also because of the increasing availability of these services for smart phones. www.awaragroup.com
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Part Three
In Part Three, the focus will be on analyzing future trends according to current data. In this section only English terms are used because of more significant demand on a global scale. The following examples show how the demand for certain products has risen in recent years and also provide a forecast of how these trends will continue to develop in the near future. (The selected terms show the most significant trends)
Smart fridge
The demand for smart fridges increased significantly in 2011. From that time on, it continued its unbroken upswing, with a strong forecast for the near future.
A smart fridge (also known as internet refrigerator) is defined as a fridge which is connected to the Internet and which is continuously scanning its inside stock, so that It realizes when to replenish food. As shown above, the highest demand for smart fridges is located in Australia, followed by the United Kingdom. The high demand for fridges in Australia might, to a certain extent, be caused by its extremely hot, tropical climate, especially in the northern part of the country. Furthermore, Australia was chosen by the company LG to launch its first Internet refrigerators because Australians are very eager to adopt new technologies.
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Driverless car
The idea of a driverless car was first established by the company Google in 2005. A driverless car, also called a robotic car or an autonomous car, is a vehicle capable of sensing its environment and navigating without human input. Due to legal barriers and technological setbacks, it wasn’t until 2014 that Google revealed its first prototype. However, it can be seen in the graph above that interest has been steadily rising from 2009 until now, with a strong future forecast. All tests with the prototypes have been very successful and they will be ready for mass production in 2029. It can also be seen that the most interest is in India. This is for the following reasons: India is one of the leading offshore destinations in delivering engineering research and development (ER&D) services, India has a very highly-qualified workforce working at minimum wages, and Deloitte predicts India will be the second largest manufacturing country in the next five years. www.awaragroup.com
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3D printer
The interest in 3D printers increased enormously in 2012, with an ongoing trend continuing until now. At first, this technology was used at big factories specializing in the manufacturing of synthetics and metals, but now it is spreading more and more to normal consumer households as an everyday product. It will not be long before people will print their own home decorations or even their own clothes.
Companies that are planning to enter the market will not face severe legal difficulties as there is not much jurisprudence on how laws will apply if 3D printers become mainstream and individuals and hobbyist communities begin manufacturing items for personal use, for non-profit distribution, or for sale.
The interest is highest in the Netherlands because of its unique approach in using 3D printing to build buildings. In Amsterdam, there is already a Printing 3D house project, which can be seen on the picture beneath. www.awaragroup.com
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Smart watch
A smart watch (or smartwatch) is a small computer wearable on the wrist. Although they look like watches at first glance, they offer many more features, as they can be used as cameras, mobile phones, compasses, GPS navigation, etc. Due to Internet connectivity many smart watches run mobile apps, have WI-FI technology, and can also be used as a remote control for a mobile phone. In the graph above, it can be seen that there has been a strong upward trend over the last three years. The list of companies that entered the market in 2013 included many famous names, i.e., Acer, Apple, BlackBerry, Foxconn/Hon Hai, Google, LG, Microsoft, Qualcomm, Samsung, Sony, and Toshiba. The smart watch trend will definitely continue its significant rise in the future, as Google revealed new technologies in the summer of 2014.
The Philippines is the country which shows the highest interest in smart watches. This is because it has a sophisticated cellular phone industry and a high concentration of users. Text messaging is a popular form of communication, and in 2007 the nation sent an average of one billion SMS messages per day. Over five million mobile phone users also use their phones as virtual wallets, making it a leader among developing nations in providing financial transactions over cellular networks. www.awaragroup.com
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