Brian Solis, author of "Engage!" shares with us his thoughts and best practices around social media engagement during our latest #AwarenessInc webinar.

12. @briansolis

14. Marketers Prefer Twitter

18. Setting up a presence is all it takes to “join the conversation”

19. AND EASY!

26. Social Media is rich with emotional connections

27. 80% of consumers stated that following a brand on Twitter results in referrals

28. Social Networks are the playgrounds of the young and the restless

30. This is Just Another Passing Fad

31. 50M Tweets!

35. Introduces the ability to steer and shape perception

39. Word of Mouth doesn’t work, tell everyone you know

42. Advice is a commodity, but usable, not practical, instruction is scarce.

43. The Top 10 Ways to Get Nowhere in Social Media

44. Everything you know about Social Media could be wrong…

45. You are entitled to my opinion…

46. At some point, we have to stop asking questions and start answering them for ourselves…

47. It’s time to write your own success stories

48. Social media experts are inspired by possibilities but proven through experience and the ongoing quest to transform theory into practice. The more seasoned experts will identify how to establish business metrics and in turn, design campaigns that map to objectives.

49. Everything Starts with Listening and Research

50. There’s a difference between listening and hearing…

52. Intelligence

53. Discovery Listening Experience Evaluation Engagement Action Need Awareness Consideration Decision Satisfaction Recommendation

54. The Brand Dashboard

59. Monitoring

61. The Conversation Funnel Listen Sort Assess Assign Service Finance Product Marketing Sales HR

63. Integrated

64. Social Media is About Sociology and Psychology More So Than Technology

66. Becoming the people we want to reach and win over (sway, influence, affect…)

70. Pingdom

74. The art and science of influence

75. Influence…The ability to inspire meaningful and measurable action

76. Identify your influencers

79. Find Comfort Outside Your Comfort Zone

80. Engage outside of your domains

83. Intentions Speak Louder Than We Realize

84. Guide the experience

85. Introduce Clicks-to-Action

87. Contributor

88. Host

89. Facilitator

90. Self Expression

91. Recognition

92. Achievement

93. Altruism

94. Reward

95. Measurement

96. Incentives

97. Value

98. Test

101. Calculate Everything

102. Metrics: The Value Cycle Engage Listen Engage Learn + Adapt + Create Measure

103. We earn the stature, relations and experience we deserve

105. #ThisisYourTime