Biber & Axiell user conference presentation 20170213 in Essen Stadtbibliothek - Global perspectives of Public Libraries now and in the future

1. LIBRARY TRENDS IN A GLOBAL PERSPECTIVE
Boris Zetterlund,
Bibliothekar und Senior
Advisor Axiell Group

2. AGENDA
• Bibliotheksgeschichte und dann ..
• Status
• Öffentliche Bibliothek – Theorie
• Öffentliche Bibliotek – Untersuchungen
• Die digitale Öffentliche Bibliothek
• Die digitale Öffentlcihe Bibliothek - Anforderungen
• Die digitale Öffentliche Bibliothek - Strategie
• Die digitala Öffentliche Bibliothek - Praktik
• Kurze zusammenfassung

3. Ashurbanipals Bibliothek, Nineve 700BC Alexandria 300BC-270AD
Bagdad, ca 830AD
Klosterbibliothek, St Gallen, 800AD -

4. LIBRARY HISTORY- COPYMANY
• Copying > press

5. LIBRARY HISTORY- PEOPLE
• Public libraries 1860-talet, half of Sweden.
• Anspruch, alle Bevölkerungsschichten ansprechen,
• 1828, Grossenhein
• 1850 Berlin ….

6. LIBRARY HISTORY - OPEN
John Cotton Dana
“wanted to update libraries
and envisioned them as
vibrant community centers
rather than collections of
relics that appealed to only a
small segment of people”
Cincinnati 1920

7. Public catalog
1987

8. Public decisions
Renewals, Reservations

9. Self service
Ca 1995
Bar codes > RFID

10. Service development

11. BIBLIOTHEK ENTWICKLUNG
• Kopieren, drucken
• Bücher werden am Informationsschalter bereitgehalten
• Öffentliche Bibliothek
• Freihandaufstellung
• Selbstbedinung
• Internet access > offene dienste (reservierungen …)
• Dritten Raum (physisch)
• 24/7 – Hand über den Schlüssel
• Service via Beziehungen (Relations)
• der Benutzer als einen Teil des Dienstes
• Dritten Raum– physisch und digital
• Bibliothek – Als Motor der lokalen
Gemeinschaft
Hand über den Schlüssel

12. • Less users
• ”Wrong” users
• Wrong target groups
• Wrong focus (access)
• Not enough focus on
children

13. 2/3 DO NOT BORROW BOOKS

14. QUEENS OCH BROOKLYN
 900 000 visitors to programs  38 000 programs

15. "This Is Our Library, and It's a Pretty Cool Place": A User-Centered Study of Public Library
YA Spaces
Denise E. Agosto, Drexel University
Jonathan P. Bell, San Jose State University
Anthony Bernier, San Jose State University
Meghann Kuhlmann, San Jose State University
RESOURCES OR ACTIVITIES

16. "THIS IS OUR LIBRARY, AND IT'S A PRETTY COOL
PLACE"
https://www.flickr.com/photos/60509750@N08/9021120738/http://modelprogrammer.slks.dk/cases/intro/

18. MODERN LIBRARY? – ATTRACTIVE?!
Lelystad Bibliotek
Töyen Bibliotek

19. TECH PRACTICE 1
• Drone race

20. WHY LIBRARY
Development of the local society
How?

21. IFLA LYON DECLARATION 2014
The Declaration states clearly that access to
information supports development by empowering
people to:
Exercise their civil, political, economic, social and
cultural rights o Learn and apply new skills
Make decisions and participate in an active and
engaged civil society
Create community-based solutions to development
challenges
Ensure accountability, transparency, good
governance, and empowerment
Measure progress on public and private
commitments on sustainable development.
Exercise their civil, political, economic,
social and cultural rights to Learn and
apply new skills
Make decisions and participate in an
active and engaged civil society
Create community-based solutions to
development challenges
Ensure accountability, transparency, good
governance, and empowerment
Measure progress on public and private
commitments on sustainable development

22. Unesco Public Library Manifesto
• creating and strengthening reading habits in children at an early age;
• supporting both individual and self conducted education as well as formal education at all levels;
• providing opportunities for personal creative development;
• stimulating the imagination and creativity of children and young people;
• promoting awareness of cultural heritage, appreciation of the arts, scientific achievements and innovations;
• providing access to cultural expressions of all performing arts;
• fostering inter-cultural dialogue and favouring cultural diversity;
• supporting the oral tradition;
• ensuring access for citizens to all sorts of community information;
• providing adequate information services to local enterprises, associations and interest groups;
• facilitating the development of information and computer literacy skills;
• supporting and participating in literacy activities and programmes for all age groups, and initiating such activities
if necessary.

23. Volksbibliothek
Erste Wahl lokale
Information und
demokratische ProzesseErste Wahl lesen
Zentrum für innovative und
kreative Zusammenarbeit und
Entwicklung
Erste Wahl
lebenslanges lernen
Dritte Raum
Nichts zahlen, kein prestation

24. BIBLIOTEKET MÅSTE ÄGA KLICKET!
All litteratur gratis - En knapptryckning bort
• Etablera relationer
• Skapas inspiration
• Bygg kunskap
• Fördjupa och utveckla
läsandet och lärandet
Inspiration
Kunskap
Relation

25. Mary Lee Kennedy, NYPL

26. Durchscnittliche Verteilung der Bibliotheksarbeit
Physische Medien ca 80-85%
E-book
ca 1%
Digit. Zeitschriften/Datenbanken
ca 1%
Freie digitale Ressourcen
ca 1%
Digitale Publikationen
ca 1%
Digitale Aktivitäten
ca 2-3%
Programm Aktivitäten
ca 6-7%
2020 30-35%
2020 15-20%
2020 1%
2020 5%
2020 5-10%
2020 15%
2020 20-25%

27. THE TIMES THEY ARE A-CHANGIN’
WAS SAGTS DIE GURUS
“The librarian is
the ultimate curator”
Allan Weiner, Gartner
Richard Florida (in “The
Great Reset”, 2010) says
that local community
creativity hubs will be a
deciding factor in building
new strong societies in the
new economy
"Libraries must be places that
create creators; foster makers,
and push every man, woman,
and child into active
stewardship and becoming
architects of great societies."
R.D. Lankes

28. Was sagts Sie?

31. ALMERE, HOLLAND
“The downward trend created
the idea that we had to make
a radical change. Customers
… found the library dull and
boring. The results forced us
to think about a redesign of
the library. “
Martin Berendese, OBA:
“Learning and cultural activities are ongoing and the librarians use the
collections as a means of supporting these activities.”

33. CHALLENGES
DISRUPTIVE INTERNET
Learning
Global tech
Subscription
Library
20 Industries threatened by tech disruption

34. “WE'VE GOT 400,000 IN FOUR MONTHS WITH NO MARKETING”
MOOCs

35. SUBSCRIPTION ECONOMY
99€ per household/month
99mb Broadband
Mobile
9999 SMS
99 channels
9 films
99 songs/Spotify
9 E-books
Amazon
Mofibo Denmark
Storytel Sweden
Germany, Spain ...

36. SUBSCRIPTION ECONOMY
99€ per family/month
99mb Broadband
Mobil
9999 SMS
99 TV channels
9 films
99 songs/Spotify
9 E-books
Amazon
Mofibo Denmark
Storytel Sweden
Skoobe, Germany, Legimi

37. Largest
Information source,
Google
Do not own the
Information.

38. WAS IST PASSIERT UND WAS JETZT?

39. DIGITAL STRATEGY
1. Technology that enhances the library services
2. Technology that reaches out to the community
3. Technology that strenghten the community
Always inclusive
Strategies that are part of the library core mission:
- Literacy
- Lifelong learning
- Creativity
- Democratic citizen
Which noone can compete with
David Beadle

40. THE DIGITAL CITIZEN
“It is not enough to be passersby on the digital highways, simply “connected”;
connections need to grow into true encounters.”
Seth Godin : Digital tribes
D.K. Matai :
Social networking is a disruptive force … dynamic self-assembling tribes that come into
existence almost instantaneously.

41. Länk
http://www.mydigitalfootprint.com/

42. THE DIGITAL LEAP
Liz McGettigan, UK
…. will have to make radical changes to their offer, changes that will at the same time
revitilize physical visits and non-user perceptions of relevance
coding, circuit making, self-publishing to augmented reality, 5d digital storage, I-
beacon/NFC/IoT technologies, solar powering cells and artificial intelligence.
David Pescovits, US, talks about genetic engineering – the library creates the future.

43. DIGITAL STRATEGY
1. Technology that enhances the library services
2. Technology that reaches out to the community
3. Technology that strenghten the community
Always inclusive
David Beadle

44. TECHNOLOGY THAT ENHANCES THE LIBRARY
SERVICES
• Automation – self service, 24.7, info screens. RFID, Statistics, Systems.
• Public interfaces, web, apps, collection themes*, attractive and easy to use.
• E-book accessible convenient via the library
• Smart solutions, via AI, better choices and tips based on x factors
• Integration of external resources based on linked data* (Wiki, Ebsco,
Europeana, local ABM)
Get help from Region/National Library
- Manuals
- Licences/Requirements
- Themes, general
- *Metadata, general

45. https://www.youtube.com/watch?feature=player_e
mbedded&v=_G-oSLcWPL4#t=20s

47. ”FILTER BUBBLE”

48. DIGITAL STRATEGY
1. Technology that enhances the library services
2. Technology that reaches out to the community
3. Technology that strenghten the community
Always inclusive
David Beadle

49. TECHNOLOGY THAT REACHES OUT TO THE COMMUNITY
• Create knowledge via statistics (usage) and surveys
• Integrate socio data (”Big data”, ”Open Science Data”)
• Direct messages to groups of users and non-users
• Use social media as pr-window, measure effect
• Keep the contact automatically (”welcome letter”, ”do you know…”)
• Integrate in city web, organizations, local journals
• Use crowd-sourcing
• Question ”all inclusive”
• Integraty questions > NL, Region Library

50. Open Data / Linked
Data
GLOBAL
Library Services Platform/ALM Services platform
WEB SERVICE MOBILE ?
API – Open data – Web services

51. CLAUDIA LUX, BERLIN
 Birth
 Food
 Marriage/Divorce
 Entreprenuer
 Change job
 Health
 Build (a house, an oven, a robot)
 Travel
 The end
http://www.flickr.com/photos/petermartindk/5859785666/
Breakpoints in life
Berlin works with themes, changes every 6th week, like
Israel, political elections, fairy tales
"Reinvent the library before the move”

52. THE LIBRARY AND SOCIAL MEDIA
Facebook and Twitter –
one way communication
silos
"It's the opposite of
connecting or listening --
it's once again
broadcasting.“
Mike Proulx

55. METHOD

56. DIGITAL STRATEGY
1. Technology that enhances the library services
2. Technology that reaches out to the community
3. Technology that strenghten the community
Always inclusive
David Beadle

57. • IT workshops – from learning to creating (maker spaces)
• Digital literacy (internet, mail, sociala medier)
• Tech for creativity (from robots to art)
• Tech for political influence
• Tech for publishing – selfie/self publication
• Tech to master media, like video (Perstorp, Chicago)
• Tech to understand politics, like Quellenkritik, alternative facts
• Include and document local resources and activities
• Document the local society (the local history of the future)
• NL, Region: Strategy for digital preservation, tech manuals/tips
TECHNOLOGY THAT STRENGHTEN THE COMMUNITY

58. TECH PRACTICE 2
A Story Wall

59. Maker space/Creative lab
- Not tech only
1. Keep you in the present.
2. Keep your blood flowing
3. Foster independence - empowerment
4. Hand and brain cooperation
5. Improve people’s moods
6. Sense of community
7. Break the habit of wastefulness
8. Lifelong learning

60. Studio 300
includes six sound
recording studios,
two video
recording studios,
three group
collaboration
rooms, and
multiple editing
stations to create
and perfect
content. The
state-of-the-art
studio will allow
patrons to create
professional
quality work and
receive help from
expert staff
members.

62. Learn to sketch manga at Alby library
Share knowledge
Support your aspiring artists, young
or old and give them a place
Foto: Mariela Quintana Melin
FB
Twitter
Calender
Articles on Manga
Manga titles
Blog
Drawings
Photos
Presentation - Live
Video

63. https://www.facebook.com/photo.php?v=10152597275037508&s
et=vb.505227507&type=2&theater

64. OPEN CODE
http://qz.com/382486/open-source-streetlamps-from-old-
soda-bottles-are-making-streets-safer-for-women/
Arduino, minisynth, Raspberry PI, Apps …

66. INVITE STORYTELLING

67. All children learn
how to make a
video.
From script to
presentation

68. TIME TO CONCLUDE
ZUSAMMENZUFASSEN
https://www.pinterest.se/liasanews/promoting-libraries/

69. DIE PHYSISCHE BIBLIOTHEK
http://annmargareta.wordpress.com/
Cerritos Bibliothek

70. DIE DIGITALE BIBLIOTHEK
eMedia
Digitales
Archiv
Publizieren

71. Digitales
Archiv
DIE DIGITALE UND PHYSISCHE BIBLIOTHEK
http://annmargareta.wordpress.com/
eMedia
Publizieren
Inspiration
Wissenschaft
Relation

72. BIBLIOTHEK – WOHIN?
WAS IST RICHTUNG
Bibliothek ”Archiv” Bildungszentrum
Bibliotekhar Informationsspezialist Kurator internen und
externen Ressourcen
Fokus Sammlung Gemeinde
Arbeit Zugang Vermittlung, teilen,
”empowering”
Neue dienste Beschränkt Grössenordnung
The Internet Extern gesteuert Kontrolliert und
bereitgestellt durch die
Bibliothek
Dritte Raum Physisch Physisch und Digital

73. RAUM”
IN DER ZUKUNFT UND DER DIGITALE
NACHBARSCHAFT

74. THE LIBRARY
 – the site where reading is an exploring art
 – a place where learning is initiated, explored and shared
 – the site where digital services are learned, built and used
 – a site that is taking care of past and present history
 - the site where democracy is learnt, nurtured and processed
 – a place where creativity is initiated, presented and shared

75. GREAT LIBRARIANS LIKE PEOPLE, USE DATA AND KNOW ABOUT BOOKS
VIELEN DANK!
Boris Zetterlund, bz@axiell.com