Information Technology Business

2. In The Name OF
Allah, The Most
Merciful &
Beneficent

3. Our Project
Write A Feasibility Report On
Starting A Small Business
SELECTED BUSINESS NAMED AS
“ Medi Care ”
&
Submitted To : Sir Ali Khan

4. Group Members
 Ayesha Shoukat
 Mushood Hayat
 Saeed Ahmed

5. Project Distribution
 Step 1 & 2 By “ Ayesha Shoukat ”
 Step 3 & 4 By “ Mushhood Hayat ”
 Step 5 & 6 By “ Saeed Ahmed ”

6. Step 1
INTRODUCTION

7. Importance Of Medicines
 Medicine – Basic Necessity For Human
Life.
 Word Medicine Is Derived From Latin
Word As MediCina Means the
Art Of Healing.
 Medicine Is The Branch Of The Health
Sciences & Sector Of Public Life.

8. Advantages Of Medicines
 Lowering Blood Pressure.
 Relieving From Pain.
 Curing illness & Infections.
 Boost Immunities
 Provide Extra Nutrients & Vitamin

9. Purpose Of “ Medi Care ”
“MediCare”
Purpose is to prevent
disease and prolong life,
the ideal of medicine is to
eliminate the need of a
physician.

10. Type Of “MediCare”
Ownership
 “MediCare” Is Established By 4
Individuals.
 Each Individual Is A Working Partner.
 Each Partner Has Invested Rs.500,000
Lac In Medical Store Named As
“MediCare”
 Partnership Agreement
(Equal Profit + Loss)

11. How We Plan To Get Benefit ?
 Medi Care Management Has A Core
Strategic Plan To Invest 50% Profit In
Business .
 If We Obtained Profit more than 25% then
We’ll Set Up A New Stores In Sub Rural
Areas.
 We Will Arrange Weekly Meetings In Order
To Maintain & Bring Improvements In Our
Business & Services.
 We’ll Contact Retailer Who Will Manage
Least Expensive Quality Medicines From
The Trade Mark Companies.

12. Continue…..
WE Will Maximize Our Profit Up to
50% To 60% But It’s Unethical For
Pharmacist & Will Try To Make
Our Maximum Profit About 20% To
35% only.

13. Step 2
Description Of The Project

14. “MediCare” Location &
Environment Surrounding It
 For This Purpose We Get A Shop
On Rent.
 Geographically It Is Situated In
Harley Street Near Harley
Hospital.
Our Outlet Is Completely Located
At Main Road That Links Tulsa
Road With CMH Road.

15. Continue…..
 At The Front Of Medical Store
Outlet Here Starts The Residential
Area In Which Educationary
Institutions Also Exist.
All Type Of Resources Are Easily
Available In Our Territory.
 Hustle & Bustle All Over In The
Area.

16. Continue….
Approximately, Population Medical
Store Surrounding Is Almost 3,000
To 5,000 Individuals Of Mixed
Demo graph.

17. Vision & Mission Statement
Providing The “Art Of Healing” i.e
Medicines, Based On Standards
Of Excellence, Highly Ethical
Staff & We Are The Best Providers
Of MediCare Services.

18. Goals& Objectives
 Our Main Objective Is To Retain The
Prices Of Medicines To Such A Level
That A Common Man Can Afford.
 To Provide Quick Services & Good
Quality Medicines.
 To Ensure The Safe & Effective Use
Of Medicines By Practitioners.

19. Continue….
 Improve The Quality Of Life Of
Elders People With Disabilities In
The Community.

20. Our Motivation To Start
Medical Store
 More Chance Of Getting Profit In
Area Where No Medical Store
Exist.
Huge Expectations Of Customers,
Because Of The Nearness Of
Medical Store & Easy Availability
Of Medicines At Cheap Rates.
 No Competitive Edge Exist.

21. Our History
 History Book Opened Up When Company
Of Medicines Named As “Tiens” Came
Into Existence.
 After Getting Inspired Up By This
Company We All Members Then Join The
DWATSON Medical Store In Order To Get
Experienced.
 After Experience, We thought To Start
Our Own Store In Order To Bring Out
Change Of Perceptions & Services So
We’ve Started “MediCare”

22. Step 3
Market Description

23. Type Of Business
 MediCare Are Completely
Retailers.
 We Are Selling Our Products On
Small Scale.

24. Target Market Segmentation
 We Have Segmented Our
Products Demographically.
 Basically We Are Operating In
Sub Urban Area .
 Our Ultimate Target Is Children's
& Elder People.

25. How Can We Penetrate In
Market
 It’s A Perfect Competition.
 Providing Products According To
The Needs Of Customers.
 Will Cut Price Of Products, To
Attract New Customers & New
Customers Will Create A Market
Share Immediately.

26. Continue….
 Clever Penetration Strategy – Use
The Same But Promote It With
Additional Features.

27. Step 4
Description Of Our Products

28. Product Gallery
 Anti-Malarials Medicines

29. Extended Release Pellets

30. Codeine

31. Anti Diabetics

32. Anti Infections

33. Anti Bacterials

34. Alerid Syrup

35. Other Products Available
In Our Medical Store

36. Cosmetics

37. Face Wash

38. Scrubs

39. Medical Equipments

40. Blood Glucose Monitoring
System

41. Equipments which MediCare
Purchased
 Medical Items/Equipments
 Cosmetics
 Face wash
 Scrubs
Blood Glucose Monitoring System

42. Step 5
Organizational Plan

43. Type Of Business OwnerShip
 MediCare Will Be A General
Partnership Between Ayesha
Shoukat, Mushhood Hayat &
Saeed Ahmed.
 All Partners Will Share Equal
Ownership Of The Business.
 Each Partner Has Invested
Rs.500,000 Lac In The Business.

44. Continue….
 Partnership Agreement
( Each Partner Has Accepted The
Responsibility To Suffer Both Loss
& Gain Profit Equally )

45. Human Resource
Requirement
 Some Help Will Be Needed In
Opening Our Business.
 We’ll Hire Two Assistants, One
Assistant Will Help Out The
Customers In Cosmetics Section &
The Other Assistant Will Help Out In
Medical Items Section.
 They Will Be Paid Minimum Salary &
Will Work On Monthly Basis.

46. Continue….
 Their Total Monthly Salary Is
Rs.1,200 & Their Yearly Salary Is
Rs.14,400.
 As The Business Grows, More
Assistants May Hired But Will
Work On Monthly Basis.

47. Step 6
Marketing Plan

48. Market Segmentation
 MediCare Observed It’s Overall Market,
Consist Of People Who Have A High
Level Of Discretionary Income.
 Geographically, Our Market Will Start
Within The Harley Street Area & Expand
To Surrounding Areas In The Next 5
Years.
 Local Pharmacist & Knowing The
Medical History Of Patient. High In
Personalized Service & Convenience &
High In Price.

49. Step 7
Financial Management

50. Financial Management
 Capital Will Be Raised By Funds
Providing Equally By Every Partner
In Business.
 Our Business May Take Different
Approaches To Maximize Profit Or
Minimize Loss By :-
 Product Differentiation
 Cheat Rate Strategy
 Control Cost
 Maintain Market Share

51. Conclusion
 Most respectable and honorable
profession
 If business is done honestly and
gracefully it will gave more profit to
you
 More chances of profitability
 This Business will prosper us

52. Recommendations
 We recommend that other people
should also start this business.
 Highly profitable if one can work
honestly and gracefully
 Use genuine and high quality
medicines for the health of our
society

53. THANK YOU…..