1. PERSONAL BRAND EXPLORATION
Ayotunde Onabolu
Project & Portfolio I: Week 1
June 3, 2023

2. I am a Nigerian-born sports anchor with a strong
background in television and radio broadcasting.
Having honed my skills and developed my identity as
a media personality in Lagos, I made the life-
changing decision to move to the United States. With
my vast experience in the
fi
eld, I aspire to become an
iconic
fi
gure in sports media, driven by my vision to
create and deliver exceptional content that informs,
educates, and entertains sports enthusiasts worldwide.
I hold
fi
rm to the values of integrity and hard work,
acknowledging the achievements of those who have
paved the way for me. These principles are at the core
of my identity as I strive to leave a lasting impact on
the sports media industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Anchor
• Radio Talk Show Host
• Television Reporter
THE ENTERTAINER - As an Entertainer
archetype in the realm of radio or television, I
would stand out by delivering engaging
storytelling, infusing humor and wit, fostering
interaction, introducing surprises, and forging
emotional connections with my audience. These
elements would collectively set me apart from
others, creating a unique and memorable
experience for those who tune in.
ANCHOR/REPORTER for TELEVISION/RADIO

4. RECRUITERS AND HIRING MANAGERS AT ESPN
TARGET AUDIENCE
AMY RILEY
Outreach Plan:
• I will conduct some research on ESPN and will familiarize myself
with ESPN's background, mission, values, and the television/radio
department.
• I will send a message to her on LinkedIn, mentioning my interest in
working at ESPN, and highlighting my quali
fi
cations and
experiences.
• I will send a thank-you message within 24-48 hours, expressing my
gratitude for the opportunity to connect, and reiterating my interest
in the position.
PROFILE
PICTURE
SENIOR RECRUITER at ESPN
AMY BENNETT
Outreach Plan:
• I will tailor my resume to highlight relevant skills, experiences, and
accomplishments that align with ESPN.
• Because I found her on LinkedIn, I will send a message to her
directly there, expressing my desire to work with ESPN.
• I will allow up to a week or two to send a follow-up message on
LinkedIn, in a bid to allow her suf
fi
cient time to process my
information.
PROFILE
PICTURE MANAGER, TALENT
ACQUISITION at ESPN
TARINA MONTPLASIR
Outreach Plan:
• I will research the Disney brand as a whole, understanding that there
may be potential opportunities other than at ESPN.
• Again, I found her on LinkedIn, and so, it remains the best way to
make contact with her, stating my intentions to explore opportunities
at ESPN and Disney.
• I will follow-up with her through LinkedIn in a polite and
professional manner in about a week or two from
fi
rst contact.
LEAD TECHNICAL RECRUITER at
DISNEY (DISNEY +, HULU, ESPN+)

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• To secure an entry-level position as a sports broadcaster or reporter with a
reputable media organization within six months of graduation.
‣ I will track the number of applications submitted to reputable
media organizations within three months of graduation (2025).
Mid Term: (2029)
• To become a renowned and respected sports media personality, hosting and
anchoring major sporting events and shows on national or international
platforms.
‣ Every three months beginning from July 2028, I plan to survey
viewers and professionals for their impressions of my hosting and
anchoring abilities, then use that data to hone my craft and build a
stronger brand.
Long Term: (2040)
• To be a highly esteemed and powerful individual in the sports media
profession who has built a great career.
‣ In order to position myself as a thought leader and in
fl
uencer in
sports journalism and broadcasting, I will actively participate in
speaking engagements, panel discussions, and industry conferences
throughout the course of my career.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Audio Editing
SOFT
HARD
Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Leadership Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Analytical or Scienti
fi
c Software
SOFT
HARD
Novice / Adept / Expert
Facilities Management Software Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert

7. I promise to work hard and be entertaining as a
sportscaster so that I can provide in-depth
coverage, engage with viewers, and gain a
reputation as a trustworthy source in the sports
reporting
fi
eld.
PROMISE

8. CREDENTIALS
Work Experience:
• Content Director, International Basketball at
BBallNaija, 2017-2020
• Play-by-Play Announcer, Nigerian Premier
Basketball League on Kwese Television, 2017
Education:
• Basketball Analytics Certi
fi
cation, Sports
Management Worldwide
• Sportscasting B.S., Full Sail University (2025)
Awards:
• Best Radio Sports Presenter, Nigerian Sports
Award, 2017

9. COMPETITION
ROSITA (RO) JACKSON
Industry Experience:
• FOX Sports Runner, 2022-2023
Education:
• Sportscasting B.S., Full Sail University, 2022
Leadership Experience:
• Previously worked as a
fl
ight attendant
Skills and Pro
fi
ciencies:
• Adobe Lightroom
• Adobe After Effects
• Live Production
• No endorsements on skills
AYOTUNDE ONABOLU
Overall Online Presence:
• 24 connections,
• Banner image customized
• Professional headshot
• Pro
fi
le is not detailed
• No published articles
• Not active on other social media
• LinkedIn URL customized
• Grade: Average, 50 out of 100
Industry Experience:
• Content Director, International
Basketball, BBallNaija, 2017-2020
• Play-by-Play Announcer, Nigerian
Premier Basketball League on Kwese
Television, 2017
Education:
• Sportscasting, B.S. Full Sail University, 2025
Leadership Experience:
• Headed the sports department at Inspiration FM, Nigeria
• Soccer live studio host
Skills and Pro
fi
ciencies:
• Multitasking - 2 endorsements
• Language Pro
fi
ciency - 3 endorsements
• Multitasking - 2 endorsements
Overall Online Presence:
• 3,200 connections,
• Banner image customized
• Professional headshot
• Pro
fi
le is detailed
• Published articles
• Active on other social media
• LinkedIn URL customized
• Grade: Superior, 75 out of 100

10. COMPETITION
CHANCELLOR JOHNSON
Noteworthy Experience:
• Sports Reporter at WGBA-TV Wisconsin
• Intern at ESPN
HEADSHOT
Industry Experience:
• Sports Reporter, KPRC Houston, 2022-
date
Education:
• Sports Journalism B.A., Arizona State University
Skills and Pro
fi
ciencies:
• Journalism - 6 endorsements
• Microsoft Of
fi
ce - 2 endorsements
• Editing - 6 endorsements
Overall Online Presence:
• 500+ connections,
• Banner image not customized
• Professional headshot
• Pro
fi
le is detailed
• Published articles
• Active on other social media
• LinkedIn URL customized
• Grade: Superior, 85 out of 100
AYOTUNDE ONABOLU
Industry Experience:
• Content Director, International
Basketball, BBallNaija, 2017-2020
• Play-by-Play Announcer, Nigerian
Premier Basketball League on Kwese
Television, 2017
Education:
• Sportscasting, B.S. Full Sail University, 2025
Leadership Experience:
• Headed the sports department at Inspiration FM, Nigeria
• Soccer live studio host
Skills and Pro
fi
ciencies:
• Multitasking - 2 endorsements
• Language Pro
fi
ciency - 3 endorsements
• Multitasking - 2 endorsements
Overall Online Presence:
• 3,200 connections,
• Banner image customized
• Professional headshot
• Pro
fi
le is detailed
• Published articles
• Active on other social media
• LinkedIn URL customized
• Grade: Superior, 75 out of 100

11. BRAND POSITION
For sports media organizations who need top level sports
anchors and reporters, I provide an unparalleled level of
passion, energy and expertise, coupled with a genuine
connection that sparks excitement and fuels the love for
sports because of my track record of professionalism,
authenticity, and a relentless pursuit of excellence.
“AONABS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Black Journalists (NABJ)
Convention
‣ AUGUST 2023 | BIRMINGHAM, AL
• International Sports Press Association (AIPS)
‣ 2024 | LAUSANNE, SWITZERLAND
• NBA Summer League
‣ JULY 2024 | LAS VEGAS, NV
Digital Marketing
• Primary Content: I will create a group of podcasts for different aspects of
sports reportage; I will produce video content focused on basketball analytics
which is the new wave of sports statistics.
• Primary Tools: My contents will be posted on YouTube, Twitter,
Facebook and TikTok with links to listen to or download content. Contents
will be published weekly in audio and video formats.
• Website: My digital portfolio site will serve as a pivotal online hub from
which I can spread the word about my many successes as a sportscaster,
connect with a larger audience, and build a solid reputation as an authority
in my
fi
eld.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I desire a mentor who has worked for large sports networks or
organizations, has great on-air skills, and possesses a lifestyle
that aligns with the demands of a sportscaster, including a
passion for sports, a commitment to continuous learning, and
the ability to adapt to the fast-paced and dynamic nature of
the profession. Their advice will help me succeed in
sportscasting.
Formal Education
• Master’s in Sports Journalism, 2025
Technical Skills
• Enroll for IBM SPSS Statistics - IBM, DECEMBER 2023
• Enroll for training on Microsoft SQL Server - Microsoft,
MARCH 2024
• Learn Adobe Systems Adobe InDesign - Adobe and Udemy,
SEPTEMBER 2023
Soft Skills
• Study on Complex Problem Solving - organization name,
JANUARY 2024
• Study the Effects of Social Perception on Moral Judgment -
Frontiers in Psychology, MAY 2024
• Enroll for an online course in Critical Thinking - The
Foundation for Critical Thinking, AUGUST 2024

14. AYOTUNDE ONABOLU
You know the challenge of providing insightful and
engaging sports coverage? Well, what I do is deliver
compelling analysis and captivating storytelling that keeps viewers on the edge of
their seats. In fact, I have received praise from both fans and industry experts for my
ability to bring the game to life with my commentary, interviews, and in-depth
knowledge of the sports world.
“

15. REFERENCES
27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (2023).
https://www.onetonline.org/link/summary/27-3023.00
5 jobs in worldwide. LinkedIn. (2023). https://www.linkedin.com/jobs/search/?
currentJobId=3595881275&f_C=3595&geoId=92000000&originToLan
dingJobPostings=3621538947%2C3609808455%2C3615089887%2C35
95881275%2C3501202524
Associate director I at Disney. at DISNEY. (2023). https://jobs.disneycareers.com/
job/bristol/associate-director-i/391/48326564880
Onabolu, A. (2023). Ayotunde Onabolu - Claims Adjuster - RYZE Claim Solutions -
Linkedin. Ayotunde Onabolu. https://www.linkedin.com/in/
ayotundeonabolu
Amy Bennett - manager, talent acquisition - ESPN | linkedin. (2023). https://
www.linkedin.com/in/amy-bennett-3914914
Amy Riley - Sr.. recruiter - ESPN | linkedin. (n.d.). https://www.linkedin.com/
in/amy-riley-3629677
Tarina Montplaisir - lead technical recruiter (engineering) - linkedin. (n.d.-b).
https://www.linkedin.com/in/tarinamontplaisir
Rosita (RO) jackson - graduate in sportscasting from full ... - linkedin. (n.d.-b).
https://www.linkedin.com/in/rosita-ro-jackson
Chancellor Johnson - sports reporter - KPRC | LinkedIn. (n.d.-b). https://
www.linkedin.com/in/chancellortv
Journalist jobs. Glassdoor. (n.d.). https://www.glassdoor.com/Job/journalist-jobs-
SRCH_KO0,10.htm?context=Jobs&clickSource=searchBox
NABJ 2023 Convention & Career Fair. Home. (2023). https://nabjconvention.com/
index.cfm
AIPS Media. AIPS Media - By Sport Journalists for Sport Journalists. The
International Sport Press Association (AIPS) is dedicated to sports media
professionals. (n.d.). https://www.aipsmedia.com/
NBA Summer League 2024 Of
fi
cial Experience Packages. NBA Summer League 2024
Tickets & Packages | NBA Experiences. (n.d.). https://
nbaexperiences.com/nba-summer-league-2024
Course: 0G51AG: Statistical analysis using IBM SPSS statistics (V25) - IBM
training - global. (n.d.). https://www.ibm.com/training/course/
statistical-analysis-using-ibm-spss-statistics-v25-0G51AG
MikeRayMSFT. (n.d.). Tutorials for SQL Server - SQL Server. SQL Server |
Microsoft Learn. https://learn.microsoft.com/en-us/sql/sql-server/
tutorials-for-sql-server-2016?view=sql-server-ver16
Course: 0G51AG: Statistical analysis using IBM SPSS statistics (V25) - IBM
training - global. (n.d.). https://www.ibm.com/training/course/
statistical-analysis-using-ibm-spss-statistics-v25-0G51AG
InDesign tutorials: Learn how to use InDesign. InDesign tutorials | Learn how to use
InDesign. (n.d.). https://helpx.adobe.com/indesign/tutorials.html
https://www.linkedin.com/pulse/introduction-complex-problem-solving-
overlap-associates/
Jin, W. Y., & Peng, M. (2020, December 23). The effects of social perception on moral
judgment. Frontiers. https://www.frontiersin.org/articles/10.3389/
fpsyg.2020.557216/full
Online courses in Critical Thinking. (n.d.). https://www.criticalthinking.org/
pages/online-courses-for-instructors/574