This document discusses product development processes and organizations. It covers the following key points:
1. An enterprise must define both a product development process and organization. A well-defined process helps ensure quality, coordination, planning, and continuous improvement. Organizations must be formed to effectively implement the process.
2. Opportunity identification involves generating many opportunities, screening them, and selecting the best ones. About half of innovation opportunities come from internal sources and half from external customers and sources.
3. Product planning takes place before approval and resource allocation. It determines market segments, technologies, manufacturing goals, financial targets, budgets, and timeframes. The five-step process involves identifying opportunities, evaluating and prioritizing them,
Business Model Canvas (BMC)- A new venture concept
Development Process.pptx
1.
2. 1. Development Processes and Organizations
Development Process An enterprise must make two important decisions
about the way it carries out product development. It
must define both a product development process
and a product development organization.
A product development process is the sequence of steps
an enterprise to conceive, design, and commercialize
a product
A well-defined development process helps to ensure
product quality, facilitate coordination among team
members, plan the development project, and
continuously improve the process.
The concept development phase requires
tremendous integration across the different functions
on the development team.
3. Organizations successful firms must organize their product
development staff to implement the process in
an effective manner
Organizations Are Formed by Establishing Links
among Individuals. usually involving specialized
education, training, or experience.
The concept development phase requires
tremendous integration across the different functions
on the development team.
4. 2. Opportunity Identification
you’ll generate more exceptional ones
from a process that exhibits greater
variability
Generate a large number
of opportunities.
Seek high quality of the
opportunities generated
Create high variance in the
quality of opportunities
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If you produce more opportunities,
you’ll see more exceptional ones
5. Opportunity Identification Process
Develop Promising
Opportunities
Generate and Sense
Many Opportunities
Establish a charter Screen Opportunities
Organizations create new products to achieve
goals such as growing revenues from existing
customers, filling a hole in a product line, or
entering new market segments.
Select some best
Opportunities
Reflect on the Results
and the Process
6. Based on a survey of companies across many industries,
about half of innovation opportunities are generated
internally to an organization and about half are recognized
from customers and other external sources (Terwiesch and
Ulrich, 2009).
Techniques for Generating
Opportunities
7. Screen Opportunities
The aim is not to pick the single best opportunity
The goal of screening is simply to eliminate
opportunities that are highly unlikely to result
The opportunities is possibly screened by Internal
organization, entrepreneurial team, Of course, the group
performing the evaluation must have relevant expertise.
A Web-based screening survey can be as
simple as a listing of opportunities with short
descriptions for which you ask respondents
simply to indicate a yes–no vote
Alternatively, you can use a 1–10 scale
You can also use an in-person workshop to
evaluate opportunities
8. Select some best Opportunities
Can you patent or brand the idea?
Can you establish a sustainable competitive
advantage?
Are you more capable of executing it than competitors?
Do you have the resources needed (financial
and developmental) ?
are you confident that the investment will be rewarded
with appropriate returns?
9. 3. Product Planning
The product planning process takes
place before a product development
project is formally approved, before
substantial resources are applied, and
before the larger development team is
formed.
• What market segments should be
considered in designing the product and
developing its features?
• What new technologies (if any) should be
incorporated into the new product?
• What are the manufacturing and service
goals and constraints?
• What are the financial targets for the
project?
• What are the budget and time frame for the
project?
10. Five step process to develop a product planning
1
Identify
opportunities.
Evaluate
Complete
pre-project
planning
Reflect on the
results and the
process.
3 4 5
2
Market size
Market growth rate
Competitive intensity
Depth of the firm’s existing knowledge of the market
Depth of the firm’s existing knowledge of the market
Fit with the firm’s other products
Fit with the firm’s capabilities
Allocate
resources and
plan timing
Evaluate and
prioritize
opportunities
Mission Statement:
Product Description
Benefit Proposition
Key Business Goals
Primary Market
Secondary Markets
Assumptions and Constraints
Stakeholders
11. Identifying Customer
Needs
The resulting customer needs are
used to guide the team in
establishing product specifications,
generating product concepts, and
selecting a product concept for
further development.
12. Identifying Customer Needs
Gather raw data from
customers.
Establish the relative
importance of the
needs.
Organize the needs
into a hierarchy
Interpret the raw data
in terms of customer
needs
Reflect on the results
and the process
13. Gather raw data from customers
Interviews
Focus groups Discussion
(FGD)
Observing the product in
use
14. Some helpful questions
When and why do you use this
type of product?
What issues do you consider
when purchasing the product?
What do you dislike about the
existing products?
What do you like about the
existing products?
What improvements would you
make to the product?
16. Interpret Raw Data in Terms of
Customer Needs
Customer needs are expressed as written
statements and are the result of interpreting
the need underlying the raw data gathered
from the customers.
Customer Statements
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Interpreted Need
17. Organize the Needs into a Hierarchy
The result of steps 1 and 2 should be a list of 50 to
300 need statements.
Such a large number of detailed needs is awkward
to work with and difficult to summarize for use in
subsequent development activities.
The goal of step 3 is to organize these needs into
a hierarchical list. The list will typically consist of a
set of primary needs, each one of which will be
further characterized by a set of secondary needs
18. How to execute?
Print or write each need statement on
a separate card or self-stick note
Group the cards according to
the similarity of the needs they
express
Eliminate redundant statements
For each group, choose a label.
Consider creating super groups
consisting of two to five groups
Review and edit the organized
needs statements
19. Establish the Relative
Importance of the Needs
The outcome of this step is a numerical
importance weighting for a subset of the
needs.
The concept development phase requires
tremendous integration across the different functions
on the development team.
20. Have we interacted with all of the important types
of customers in our target market?
Are there areas of inquiry we should pursue in
follow-up interviews or surveys?
How might we improve the process in future
efforts?
Reflect on the Results and
the Process
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hope and I believe
that this Template
will your Time,
Money and
Reputation.
Content here
Content here
Content here
You can simply
impress your
audience and add a
unique zing and
appeal to your
Presentations. I
hope and I believe
that this Template
will your Time,
Money and
Reputation.
61. Column
Style
PowerPoint Presentation
You can simply impress your audience and add a unique zing and appeal to your
Presentations. I hope and I believe that this Template will your Time, Money and
Reputation. Get a modern PowerPoint Presentation that is beautifully designed. Easy to
change colors, photos and Text. You can simply impress your audience and add a unique
zing and appeal to your Presentations. You can simply impress your audience and add a
unique zing and appeal to your Presentations. Get a modern PowerPoint Presentation
that is beautifully designed. Easy to change colors, photos and Text. You can simply
impress your audience and add a unique zing and appeal to your Presentations. Get a
modern PowerPoint Presentation that is beautifully designed. Easy to change colors,
photos and Text.
You can simply impress your audience and add a unique zing and appeal to your
Presentations.
You can simply impress your audience and add a unique zing and appeal to your
Presentations. I hope and I believe that this Template will your Time, Money and
Reputation. You can simply impress your audience and add a unique zing and appeal to
your Presentations. Get a modern PowerPoint Presentation that is beautifully designed.
Easy to change colors, photos and Text. I hope and I believe that this Template will your
Time, Money and Reputation. You can simply impress your audience and add a unique
zing and appeal to your Presentations.
Get a modern PowerPoint Presentation that is beautifully designed.
62. Columns Style
PowerPoint Presentation
You can simply impress your audience and add a unique zing and
appeal to your Presentations. I hope and I believe that this Template will
your Time, Money and Reputation. Get a modern PowerPoint
Presentation that is beautifully designed. Easy to change colors, photos
and Text. You can simply impress your audience and add a unique zing
and appeal to your Presentations. You can simply impress your
audience and add a unique zing and appeal to your Presentations. Get
a modern PowerPoint Presentation that is beautifully designed. Easy to
change colors, photos and Text.
You can simply impress your audience and add a unique zing and
appeal to your Presentations.
You can simply impress your audience and add a unique zing and
appeal to your Presentations. I hope and I believe that this Template will
your Time, Money and Reputation. You can simply impress your
audience and add a unique zing and appeal to your Presentations. Get
a modern PowerPoint Presentation that is beautifully designed. Easy to
change colors, photos and Text. I hope and I believe that this Template
will your Time, Money and Reputation. You can simply impress your
audience and add a unique zing and appeal to your Presentations.
Get a modern PowerPoint Presentation that is beautifully designed.
PowerPoint Presentation
You can simply impress your audience and add a unique zing and
appeal to your Presentations. I hope and I believe that this Template will
your Time, Money and Reputation. Get a modern PowerPoint
Presentation that is beautifully designed. Easy to change colors, photos
and Text. You can simply impress your audience and add a unique zing
and appeal to your Presentations. You can simply impress your
audience and add a unique zing and appeal to your Presentations. Get
a modern PowerPoint Presentation that is beautifully designed. Easy to
change colors, photos and Text.
You can simply impress your audience and add a unique zing and
appeal to your Presentations.
You can simply impress your audience and add a unique zing and
appeal to your Presentations. I hope and I believe that this Template will
your Time, Money and Reputation. You can simply impress your
audience and add a unique zing and appeal to your Presentations. Get
a modern PowerPoint Presentation that is beautifully designed. Easy to
change colors, photos and Text. I hope and I believe that this Template
will your Time, Money and Reputation. You can simply impress your
audience and add a unique zing and appeal to your Presentations.
Get a modern PowerPoint Presentation that is beautifully designed.