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BEST PRACTICE: Building long-term relationships with data & customer insights

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BEST PRACTICE: Building long-term relationships with data & customer insights

  1. 1. Imagination at work. “We can make this leap, Through the curtains of the waterfall” GERONIMO, SHEPPARD
  2. 2. Imagination at work. Building Long- Term Partnerships Georgios Kolovos @gkolovos
  3. 3. 3 GE Title or job number 6/12/2015 3 GE Title or job number 6/12/2015 See tutorial regarding confidentiality disclosures. INTENSIFIED COMPETITION
  4. 4. 4 GE Title or job number 6/12/2015 4 GE Title or job number 6/12/2015 See tutorial regarding confidentiality disclosures. DATA OWNERS ARE THE NEW GATEKEEPERS
  5. 5. 5 GE Title or job number 6/12/2015 5 GE Title or job number 6/12/2015 DARK DATA
  6. 6. Imagination at work. Welcome to the Office 2010 PowerPoint template Use these pages to help you format your pitch Internal Adjustments Relationship Management Business Insights
  7. 7. 7 GE Title or job number 6/12/2015 7 GE Title or job number 6/12/2015 See tutorial regarding confidentiality disclosures. WHERE TO START?
  8. 8. 8 GE Title or job number 6/12/2015 SIMPLIFY THE COMPLEXITY
  9. 9. 9 GE Title or job number 6/12/2015 LOOK FOR the ACTIONABLE & the SPECTACULAR
  10. 10. 10 GE Title or job number 6/12/2015 HUMAN TOUCH REQUIRED
  11. 11. 11 GE Title or job number 6/12/2015 1. CONTEXT 2. DARK DATA 3. PRAGMATISMUNDERSTAND CONTEXT EXPLORE DARK DATA FIND INSIGHTS
  12. 12. 12 GE Title or job number 6/12/2015 GERONIMO…

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