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Social media:
B2B in 2012 and beyond


Andrew Nicholson




 www.b2bmarketing.net
Hi


www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
"As any executive facing a 24/7 storm
  of e-mails, meetings, and business
   trips will attest, the complexity of
   managing large organizations has
risen, but the bandwidth of the human
              mind has not."
      McKinsey Quarterly. MAY 2007 • Eric D. Beinhocker




    www.b2bmarketing.net
Bureaucracy                Social media
Creates knowledge silos     Creates knowledge pools

          Prolonged              Instantaneous

           Inflexible                Agile

           Reactive               Innovative



     www.b2bmarketing.net
Recruitment

                       Engagement
                         and focus
                       Learning and
                       development

                       Collaboration

                        Knowledge
                          pooling
                       Research and
                        development

www.b2bmarketing.net
“Social progress is
 superseding business
       process”

www.b2bmarketing.net
What does this mean
        for you?


www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
Thank you

    @Run_the_Web
About.me/webconsultancy


www.b2bmarketing.net

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Hot topic briefing - social media

Notes de l'éditeur

  1. And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management. Notice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now.