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Marketing plan for android app(easy edit)

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Marketing plan for an app created in ANDROID

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Marketing plan for android app(easy edit)

  1. 1. MARKETING PLAN EASYEDIT(ANDROID APP)
  2. 2. What is Marketing? • Marketing is defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
  3. 3. AUDIO &
  4. 4. LOGO SLOGAN: “I’m all for the scissors. I believe more in the scissors than I do.”
  5. 5. A SELECTIVE ANDROID APPLICATION TO MAKE EASY CUTS IN AUDIOS AND VIDEOS
  6. 6. Importance of Mobile App WWW.GUSANI.COM
  7. 7. CLOSEST COMPETITOR video audio cutter APP THAT IS CLOSEST TO OUR PROPOSAL AND ALREADY AVAILABLE ON GOOGLE PLAY-
  8. 8. 1. EXECUTIVE SUMMARY
  9. 9. 1.1 WHAT IT DOES: This app is used to cut or merge an audio or video very quickly.
  10. 10. 1.2 COURSE OF ACTION It asks the user whether to cut or merge the audio or video. If you want to merge it is similar in all apps but for cutting it asks 2 questions whether to cut the selected portion or to retain only the selected portion of the original.
  11. 11. 2. SITUATION ANALYSIS
  12. 12. 2.1 COMPANY OVERVIEW CORE COMPETENCIES COMPARATIVE ADVANTAGE: With our Easy Edit app we will be able to cut in 2 ways: 1.Cut the selected portion from original audio or video 2.The selected portion forms a new video The first type of editing is not available in our competitor VIDEO AUDIO CUTTER
  13. 13. 2.2 MARKET OVERVIEW CLOSESTCOMPETITORS APPTHAT IS CLOSESTTO OUR PROPOSALAND ALREADY AVAILABLEON GOOGLE PLAY- VIDEO AUDIO CUTTER POTENTIAL CUSTOMERS ALLTHOSEWHO NEEDTHIS APP ARETHE STUDENTS BETWEENTHE AGE 16AND 30.
  14. 14. 3. GOAL
  15. 15. THUS ITS GOAL: ITS MAIN GOAL IS TO REACH THE STUDENTS WHO ARE DOING THEIR PROJECTS
  16. 16. WHAT DO WE WANT TO ACHIEVE? • 40% INCREMENT IN REVENUE AND 20% INCREMENT IN CONSUMER VALUE BEFORE END OF THE YEAR 2018
  17. 17. 4. STRATEGY
  18. 18. VALUE PROPOSITION CUSTOMER VALUE: POSTIONING How will we position our app in the minds of our target consumers ? How is our app different from our competitor?
  19. 19. POINTS OF PARITY: With our Easy Edit app we will be able to cut in 2 ways: 1.Cut the selected portion from original audio or video 2.The selected portion forms a new video The first type of editing is not available in our competitor VIDEO AUDIO CUTTER and all other apps. So using the Easy Edit app we can do this step in single click but in other apps we have to cut and merge and do many operations.
  20. 20. POINTS OF DIFFERENCE • Easy Edit app is user friendly • This app cuts or merges the audio or video quickly without any change in the quality of the original. • The original audio or video is always safe, a new file will be created if we edit the original
  21. 21. 5. TACTICS
  22. 22. 5.1 PRODUCT BENEFITS: It helps it editing the audio and video quickly with the same quality of original.
  23. 23. 5.2 SERVICES • FREE VERSION FEATURES- ALL BASIC FEATURES ARE FREE. • PREMIUM VERSION FEATURES- ADDITIONAL FEATURES LIKE CUTTING THE SELECTED PART OF THE VIDEO ARE IN THE PREMIUM VERSION.THE CHARGES ARE MINIMUM.
  24. 24. 5.3 BRAND • NAME: EASY EDIT • LOGO: SLOGAN: “I’m all for the scissors. I believe more in the scissors than I do.” 5.4 PRICE • The price of a PREMIUM Version Of our App is 1$
  25. 25. 5.5 COMMUNICATI ON PROMOTING OUR APP THROUGH SOCIAL NETWORKING SITES LIKE FACEBOOK, WHATSAPP, TWITTER, ETC.
  26. 26. 5.6 DISTRIBUTION OUR APP CAN BE DISTRIBUTED THROUGH GOOGL E PLAY.
  27. 27. 6. IMPLEMENTA TION
  28. 28. COLLABORATORS OPERATIONS (COMPANY) DISTRIBUTORS • GOOGLE PLAYSTORE USER INFRASTRUCTURE P
  29. 29. PROPER FORMULATION AND IMPLEMENTATION • A GOOD MARKETING STRATEGY COULD BE SABOTAGED BY POOR IMPLEMENTATION • THUS, STRENGTHENING ITS R&D DEPT. IS A MUST • SHOULD GATHER LATEST TECHNOLOGICAL INTELLIGENCE • SHOULD AIM FOR HIGHER CUSTOMER SATISFACTION • WOULD LEAD TO: POSITIVE FEEDBACK, WORD OF MOUTH AND CUSTOMER EXPANSION
  30. 30. SWOT Analysis Strength • NEW FEATURES AVAILABLE IN THE PREMIUM VERSION • APP IS USER FRIENDLY • QUALITY OF THE EDITED PART IS SIMILAR TO ORIGINAL Weakness SUCCESS DEPENDS ON USAGE OF THE AND THEIR LIKING Opportunity • CAN ALWAYS LEARN FROM EXISTING APPS • USE BETTER AND ADVANCED TECHNOLOGIES THAN Threats TOUGH COMPETITION FROM EXISTING ESTABLISHED APPS
  31. 31. REFERENCES • www.shutterstock.com • www.appnext.com • https://play.google.com/store/apps?hl=en • www.presentationprocess.com • http://www.thepassivevoice.com/2015/10/im-all-for-the-scissors/ • https://en.wikipedia.org/wiki/Marketing • https://www.google.co.in/webhp?sourceid=chrome- instant&ion=1&espv=2&ie=UTF-8#q=marketing%20techniques • https://en.wikipedia.org/wiki/Marketing_strategy • https://www.google.co.in/search?q=MARKETING+PICS&espv=2&biw=102 4&bih=667&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjznbGAo_HNAh UHt48KHVQcD5QQ_AUIBigB
  32. 32. DISCLAIMER Created by T.C.BALAMURUGAN, P.S.G. TECH COIMBATORE, during a Marketing Internship under the guidance of prof. SAMEER MATHUR , IIM LUCKNOW. (See www.IIMInternship.com)

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