Online Audience MD 2019

1. ONLINE AUDIENCESTUDY
MOLDOVA
# BATI #SMTAI 2019
www.bati.md

2. Agencies&Websites
OnlineAudience Study
2019
999.MD
POINT.MD
MAMA.MD
SPORTER.MD
PROTV.MD
PERFECTE.MD
STIRI.MD
RISE.MD
BUSINESSCLASS.MD
MOLDOVA.ORG
TV8.MD
NOI.MD
AGORA.MD
MOLDOVENII.MD
STOPFALS.MD
EA.MD
ZDG.MD
KP.MD
NEWSMAKER.MD
DOCDOC.MD
AQUARELLE.MD
MAKLER.MD
DIEZ.MD
GISMETEO.MD
RUTUBE.RU
IVI.RU
MEGOGO.NET
MAIL.RU
OK.RU
ESP.MD
ANTICORUPTIE.MD
MOLD-STREET.COM
www.trafic.md

3. Gender distribution
2.48mln (15+) 1.84mln (15+)
76%Internet
Penetration
1.33mln
Usage of internet on a daily
basis(PC)
53% women
47% men
# SMTAI #gemiusAudience September 2019

4. Agegroupdistribution
51 +
15-30
31-50
# SMTAI #gemiusAudience September 2019
36%
34%
30%
35
35
30
2019 2018

5. AgeandGender group distribution
2015
# SMTAI #gemiusAudience September 2019
20172016
6%
14%
12%
9%
12%
3%
9% 9%
7%
18%
[15-19] [20-29] [30-39] [40-49] [50+]
2018
6%
14%
11%
8%
15%
3%
10% 10%
7%
16%
2018

6. Personal income and
gender group distribution
# SMTAI #gemiusAudience September 2019
63%
27%
7%
2%> 15k mdl
8 – 15k mdl
4 – 8k mdl
< 4k mdl
42% 58%
33% 67%
48% 52%
56% 44%

7. Education / Studies
and gender group distribution
# SMTAI #gemiusAudience September 2019
34%
27%
39%.. higher
education
.. high school /
college
.. primary / profes.
58% 42%
57% 43%
46% 54%

8. Main occupation
# SMTAI #gemiusAudience September 2019
16%
13%
11%
10%
10%
8%
8%
7%
6%
6%
5%
student/scooler
specialist/chief Specialist
pensioner
small business owner / freelancer
housewife
other
specialist in governmental or subsidized…
engineer / technical worker
office employee/assistant/trainee
top manager/director/owner
unemployed

9. Internet Population by Regions
23% incl. m. Balti
305K
59% incl. m. Chisinau
793K
16% incl. UTA Gagauzia
208K
North Region Central Region South Region
# SMTAI #gemiusAudience September 2019

10. Internet Population by Regions
North Region
# SMTAI #gemiusAudience September 2019
Internet Users (thousands)
305k internet users
15-30
31-50
51 +
-29%
-43%
-28%
87
38
33
33
29
28
24
15
15
Mun Balti
Soroca
Drochia
Singerei
Floresti
Falesti
Edinet
Riscani
Brinceni

11. Internet Population by Regions
Central Region
# SMTAI #gemiusAudience September 2019
793k internet users
15-30
31-50
51 +
-35%
-35%
-30%
Internet Users (thousands)
385
49
49
42
38
38
32
Mun. Chisinau
Orhei
Straseni
Anenii Noi
Ialoveni
Calarasi
Ungheni

12. Internet Population by Regions
South Region
# SMTAI #gemiusAudience September 2019
208k internet users
15-30
31-50
51 +
-37%
-29%
-34%
Internet Users (thousands)
42
41
29
28
19
17
17
8
5
Cahul
Causeni
Cantemir
UTA Gagauzia
Cimislia
Leova
Stefan Voda
Taraclia
Basarabeasca

13. Online shopping
(e-commerce)
# SMTAI #gemiusAudience September 2019
Women – 54%
Men – 46%
726Konline buyers

14. Online shopping
(e-commerce)
# SMTAI #gemiusAudience September 2019
Categories of goods or services intended to purchase online
(thousands people)
288
153
130
129
114
99
84
79
74
74
66
62
56
54
41
32
21
clothing and accessories
utilities
tourism services, reservations
appliances (TV, washing machine and so on)
computer software, applications (for tablet,…
sports items
food
auto vehicles and accessories
insurances

15. What kind of information are searching
(thousands of people)
# SMTAI #gemiusAudience September 2019
631
429
375
364
314
254
236
231
224
219
198
189
178
172
133
news
education/personal development
medicine/helth
recipes/cooking
jobs
culture, cultural events
auto
house/decorations/renovation
holidays/travel
beauty/cosmetics/fitness
sport
electronics
fashion/clothing
money/investments/economic informations
real estate

16. Products intended to be purchased
in the next 12 months
# SMTAI #gemiusAudience September 2019
248
238
197
151
126
110
100
80
80
76
67
43
39
building materials / home decorations
mobile phone
furniture
big home appliances
TV
kitchen appliances and furniture
house / appartment / personal living residence
computer (PC, laptop)
new car
sports equipment
jewelry / accessories with precious metals
audio / video equipment
real - estate (land)