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Online Audience in Moldova // 2019 DECEMBER

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Online Audience in Moldova // 2019 DECEMBER

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Online Audience in Moldova // 2019 DECEMBER

  1. 1. DECEMBER 2019 ONLINE AUDIENCE STUDY REPORT .MD INTERNET POPULATION - 1 840 020
  2. 2. 47% 53% SMTAI // DECEMBER 2019 SEX AUDIENCE COMPOSITION 76% 74% 70% 68% 67% 61% 60% 58% 58% 57% 56% 56% 55% 55% 54% 54% 53% 52% 47% 47% 45% 45% 44% 44% 43% 42% 42% 40% 38% 37% 24% 26% 30% 32% 33% 39% 40% 42% 42% 43% 44% 44% 45% 45% 46% 46% 47% 48% 53% 53% 55% 55% 56% 56% 57% 58% 58% 60% 62% 63% moldovenii.md ea.md mold-street.com timpul.md diez.md esp.md rutube.ru protv.md ok.ru perfecte.md md.mail.ru noi.md moldova.org tv8.md deschide.md agora.md sputnik.md ivi.ru megogo.net makler.md point.md zdg.md anticoruptie.md newsmaker.md unimedia.md stiri.md 999.md kp.md mama.md gismeteo.md
  3. 3. AGE AUDIENCE COMPOSITION 9% 23% 21% 16% 31% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // DECEMBER 2019 2% 2% 3% 2% 10% 4% 7% 4% 3% 9% 3% 11% 6% 8% 2% 4% 3% 3% 14% 11% 9% 8% 6% 17% 14% 8% 24% 11% 40% 9% 9% 8% 10% 11% 13% 4% 17% 16% 24% 16% 18% 22% 19% 24% 15% 19% 29% 24% 26% 24% 24% 30% 25% 26% 22% 35% 18% 28% 25% 6% 21% 10% 17% 10% 19% 34% 17% 22% 7% 20% 24% 14% 22% 20% 29% 22% 20% 22% 18% 18% 21% 17% 21% 19% 31% 18% 28% 29% 16% 18% 9% 21% 17% 18% 13% 7% 16% 11% 13% 23% 15% 15% 15% 11% 17% 19% 13% 17% 8% 14% 17% 17% 19% 10% 9% 20% 12% 17% 4% 66% 60% 59% 54% 52% 51% 49% 47% 47% 47% 41% 39% 38% 38% 37% 36% 36% 35% 34% 34% 33% 30% 29% 28% 28% 25% 18% 17% 15% 15% kp.md deschide.md gismeteo.md unimedia.md sputnik.md noi.md newsmaker.md tv8.md perfecte.md zdg.md anticoruptie.md stiri.md timpul.md makler.md moldova.org esp.md point.md protv.md mama.md ea.md md.mail.ru ok.ru agora.md 999.md diez.md ivi.ru rutube.ru moldovenii.md megogo.net mold-street.com
  4. 4. EDUCATION AUDIENCE COMPOSITION 37% 7% 19% 24% 13% University College Lyceum Specialized Middle SMTAI // DECEMBER 2019 5% 7% 4% 3% 6% 4% 3% 7% 5% 4% 8% 6% 22% 4% 11% 11% 3% 8% 24% 10% 16% 14% 7% 8% 20% 15% 20% 9% 9% 0% 20% 11% 18% 14% 12% 12% 8% 21% 13% 18% 19% 25% 26% 23% 11% 21% 20% 22% 20% 20% 25% 10% 2% 19% 28% 34% 5% 4% 5% 19% 3% 16% 15% 20% 28% 15% 11% 15% 6% 15% 7% 16% 3% 15% 34% 15% 10% 19% 19% 19% 6% 34% 58% 27% 23% 17% 4% 15% 7% 2% 5% 7% 4% 5% 2% 11% 23% 6% 19% 9% 0% 4% 11% 4% 6% 11% 3% 6% 4% 8% 24% 10% 2% 4% 8% 9% 81% 81% 74% 72% 68% 62% 58% 57% 56% 55% 54% 54% 54% 52% 52% 51% 48% 47% 46% 46% 43% 43% 40% 39% 39% 38% 38% 30% 25% 20% unimedia.md anticoruptie.md deschide.md moldova.org perfecte.md timpul.md stiri.md noi.md agora.md tv8.md zdg.md protv.md gismeteo.md point.md moldovenii.md mama.md newsmaker.md esp.md ea.md sputnik.md makler.md 999.md rutube.ru md.mail.ru kp.md diez.md mold-street.com megogo.net ivi.ru ok.ru
  5. 5. OCCUPATION AUDIENCE COMPOSITION 13% 34% 10% 16% 27% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // DECEMBER 2019 22% 20% 19% 19% 19% 19% 18% 15% 15% 15% 14% 14% 14% 14% 14% 13% 13% 13% 13% 12% 12% 12% 12% 11% 11% 11% 9% 8% 6% 4% 31% 37% 37% 28% 30% 47% 59% 33% 40% 37% 34% 57% 35% 56% 49% 58% 45% 33% 50% 54% 43% 46% 37% 31% 51% 23% 40% 25% 55% 53% 12% 8% 8% 6% 7% 6% 2% 8% 11% 4% 3% 8% 7% 11% 10% 4% 4% 10% 11% 9% 7% 12% 7% 4% 20% 14% 10% 7% 20% 12% 7% 14% 10% 16% 26% 2% 19% 9% 10% 15% 29% 14% 2% 5% 9% 24% 4% 15% 60% 25% 14% 10% 28% 15% 21% 26% 40% 24% 16% 13% 30% 24% 32% 22% 23% 24% 21% 20% 18% 17% 21% 23% 28% 30% 22% 27% 45% 23% 7% 18% 41% 22% 11% megogo.net point.md gismeteo.md ivi.ru mama.md newsmaker.md tv8.md moldova.org agora.md sputnik.md 999.md unimedia.md md.mail.ru anticoruptie.md protv.md perfecte.md diez.md deschide.md stiri.md zdg.md makler.md noi.md kp.md timpul.md rutube.ru mold-street.com ea.md ok.ru esp.md moldovenii.md
  6. 6. URBAN/ RURAL AUDIENCE COMPOSITION 44% 56% SMTAI // DECEMBER 2019 90% 87% 87% 87% 84% 77% 75% 72% 70% 66% 65% 62% 62% 62% 60% 60% 58% 57% 57% 57% 57% 56% 55% 55% 55% 54% 48% 44% 43% 40% 10% 13% 13% 13% 16% 23% 25% 28% 30% 34% 35% 38% 38% 38% 40% 40% 42% 43% 43% 43% 43% 44% 45% 45% 45% 46% 52% 56% 57% 60% newsmaker.md mold-street.com anticoruptie.md esp.md perfecte.md point.md unimedia.md mama.md stiri.md protv.md 999.md tv8.md diez.md kp.md sputnik.md agora.md megogo.net deschide.md makler.md timpul.md md.mail.ru ea.md moldovenii.md noi.md gismeteo.md zdg.md moldova.org ivi.ru ok.ru rutube.ru
  7. 7. REGION AUDIENCE COMPOSITION 25% 29% 29% 15% 2% North Center Chisinau South Gagauzia SMTAI // DECEMBER 2018 83% 53% 39% 32% 31% 30% 30% 28% 27% 25% 25% 25% 24% 23% 22% 21% 21% 20% 20% 20% 19% 19% 19% 19% 18% 18% 15% 12% 6% 5% 4% 9% 20% 27% 35% 29% 28% 37% 26% 28% 25% 25% 29% 25% 25% 34% 26% 35% 20% 24% 36% 23% 30% 22% 35% 37% 40% 36% 45% 20% 10% 38% 37% 26% 12% 31% 22% 17% 26% 38% 33% 31% 28% 40% 48% 40% 41% 38% 48% 42% 32% 46% 32% 41% 34% 37% 32% 42% 45% 70% 2% 12% 18% 6% 17% 16% 18% 9% 15% 17% 18% 11% 4% 5% 12% 7% 10% 14% 12% 11% 17% 18% 12% 8% 13% 8% 4% 4% 4% 4% 3% 3% 4% 2% 3% 2% 3% 2% 3% 2% 2% esp.md mold-street.com newsmaker.md md.mail.ru ok.ru timpul.md gismeteo.md rutube.ru ivi.ru diez.md sputnik.md megogo.net makler.md 999.md agora.md ea.md moldovenii.md moldova.org point.md stiri.md deschide.md mama.md kp.md tv8.md noi.md protv.md zdg.md unimedia.md perfecte.md anticoruptie.md
  8. 8. HOUSEHOLDNETINCOME AUDIENCE COMPOSITION 69% 20% 8% 3% < 8k, mdl 8-16k, mdl 16- 30k,mdl > 30k,mdl SMTAI // DECEMBER 2019 82% 75% 73% 72% 72% 71% 71% 70% 70% 67% 66% 64% 64% 64% 64% 62% 62% 62% 61% 60% 60% 60% 56% 55% 55% 51% 43% 42% 39% 35% 32% 26% 14% 13% 19% 22% 21% 16% 18% 20% 21% 19% 21% 14% 25% 8% 26% 25% 23% 24% 27% 28% 24% 24% 28% 35% 28% 29% 42% 20% 34% 24% 24% 35% 3% 11% 6% 5% 5% 8% 6% 9% 7% 10% 13% 18% 9% 11% 8% 11% 13% 10% 10% 10% 15% 13% 14% 9% 15% 13% 12% 34% 27% 35% 16% 34% 1% 1% 2% 1% 2% 5% 5% 1% 2% 4% 1% 5% 2% 17% 2% 2% 2% 4% 1% 2% 1% 2% 2% 1% 2% 7% 2% 4% 6% 28% 4% ok.ru gismeteo.md moldovenii.md kp.md sputnik.md ivi.ru ea.md makler.md md.mail.ru timpul.md protv.md newsmaker.md deschide.md moldova.org noi.md zdg.md mama.md 999.md esp.md diez.md perfecte.md stiri.md tv8.md rutube.ru megogo.net point.md unimedia.md mold-street.com anticoruptie.md agora.md rise.md mold-street.com
  9. 9. SMTAI // DECEMBER 2019 AUDIENCE COMPOSITION Platform Population PC 1,335,439 Phone 1,197,862 Tablet 311,100 Total 1 840 020 PLATFORM

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