Public investor deck for Crazy Town Oy, www.crazytown.fi

1. We are building a community for freelancers, solopreneurs,
micro-sized companies and startups, who want to go further
together rather than alone
INVESTOR DECK 10/2017

2. Crazy Town is ”a start again” with history since 2002, we know
how to run a community & co-working environment
2002-2015: a serious hobby,
one of the first co-working
spaces in Europe
2015: restart - from hobby
to business
2016: ownership
arrangements, decision to
scale up

3. Freelancers, solopreneurs,
micro-sized companies and
startups are the future of work
These customers need more
than just an office space with
walls.
MARKET NEED

6. Average Crazy Town member*
• 300 000 EUR turnover
• company size 2,8 people
• 93% growth-orientation
• 85% cooperates with another CT member
• Average age between 35-40 years
• Heterogenous - everything from ICT, marketing, public sector,
university, design, consultation and business services to
manufacturing
* based on Crazy Town Jyväskylä member survey 12/2016

7. HOTDESK FIXED DESK TEAM TEAM PLUS
Full membership offering Full membership offering Full membership offering Full membership offering
24/h access to common
areas, no deposit, one
month notice period
Own desk, 24/h access
to common areas
Own room, 24/h access
to common areas, 3
month deposit
Big room, 24/h access to
common areas, 3 month
deposit
Pricing per person Pricing per person Pricing per organization Pricing per organization
195 EUR
+ VAT / month
290 - 320 EUR
+ VAT / month
Starting from 590 EUR +
VAT / month
Starting from 790 EUR +
VAT / month
Membership packages
Regardless of your membership package, you always get 24/h access to common areas, meeting rooms
and event spaces, as well as access to all Crazy Town communities - free of charge

8. OUR OFFERING
A supportive
community,
where
entrepreneurs
help each other
New tools and
knowledge, more
learning, events
for members,
A network of
partners, joint-
projects and
other
opportunities
Co-working
space and
infrastructure,
access to all
locations

9. Main customers for physical memberships
Examples of different types of Crazy Town members
Physical Crazy Town memberships have 3
types of main customers:
• startups: growth-orientation, international from the get-
go, seek for ecosystem and partners that can help them
to achieve that
• microsized companies: no interest to grow beyond 9
people, can provide business services for other members
and participate in joint-projects
• solopreneurs and freelancers: joint-projects with others,
look for new knowledge and moral support
Also bigger organizations and companies with need for
flexible branch offices are increasingly interested in us.

10. Currently, Crazy Town operates three locations across Finland. We already have over
100 member companies with roughly 350 professionals.
HÄMEENLINNA
350 m2 space
JYVÄSKYLÄ
600 m2 space
TAMPERE
1050 + 500 m2 space,
opened in April 2017
Our own co-working and office space is only a small part of the offering - we want
to deliver co-working as a service for others as well

11. Customer traction: memberships
0
50
100
150
200
250
300
8/2015:
Reboot
1/2016
6/2016:
O
w
nership
arrangem
ents
1/2017:
H
äm
eenlinna
ram
p-up
4/2017:
Tam
pere
launch
7/2017
Member companies at CT People in CT community
High customer retention
and loyalty - because our
members aren’t just
switching office space, but
also work community,
colleagues, partners and
customers, they stick with
us for years

12. Sales development
0 €
15 000 €
30 000 €
45 000 €
60 000 €
June,2016
July,2016
August,2016
September,2016
October,2016
November,2016
December,2016
January,2017
February,2017
March,2017
April,2017
May,2017
June,2017
Sales / month

13. We expand beyond co-working spaces towards co-working as a service
Memberships
at Crazy Town
locations
Virtual
memberships *
Ecosystem
partnerships
Consulting
Services
brokering *
Powered by CT *
100% scalableDifficult to scale
Investments made for the needs of physical memberships
build a base for 100% scalable business models
PRODUCTS
in production under development future opportunity

14. Crazy Town community managers
(and sales force!)
Our team & roles
CEO, Founder
Entrepreneur
since 1997
Partner, expert in
marketing &
conceptualization
Ecosystem partnerships &
consultation projects

15. Our ”secret sauce” is our ability to create a
truly business- and peer-learning focused
community that’s more than just walls
We focus on community-driven approach,
from weekly events to helping our members to
partner with another
Each unit is has its own Crazy Town community
manager, who helps our members to learn,
grow and do business together. It’s informal,
but focus is always on business and growth.
Why our co-working locations are different?

16. Focus on real
estate or space
Focus on
community
Competition for physical memberships / co-working
Focus on early
stage business
Focus on established
businesses
Typical
acceleratorLibraries, other
free spaces & other student
societies
Typical co-
working space

17. GROWTH

18. EXTREMETRANSLATION & MARKETING
CT HÄMEENLINNA
CT JYVÄSKYLÄ
CT TAMPERE
HELSINKI REGION PARTNERS
In Cooperation
Selected members

19. CT HÄMEENLINNA
CT JYVÄSKYLÄ
CT TAMPERE
CT KAMPPI
Partner locations and
networks
CT KUOPIO
Powered by CT Mikkeli?
Powered by CT
Äänekoski
CT LAHTI
Winter 2017-2018
POHJANMAA
This is how it could
look like!
• New units and Powered by CT units
• Training program (Y-Koulu) for
entrepreneurs in cooperation with Fennia
• #digirockstars accelerator / VC fund
events at CT Tampere
• Crazy Town Tampere & Hermia Business
Development connect to +300 identified
business needs in China
• Cooperation with Finnish investors and
startup activists Peter Vesterbacka &
Kustaa Valtonen
• Cooperation with University properties of
Finland on ”Campus Crazy Town” model

20. Q1-2/2017
Learning
how to expand
DEVELOPMENT TRACK: 2017-2018
Q3-4/2017
Building
the foundation
for growth
Q1-2/2018
Gaining
momentum
Q3-4/2018
First international
operations
- Two new units
- Marketing automation
ready
- First national
ecosystem partner
- 2-3 new units
- Development and
test-launch for Virtual/
Tribe Membership and
Powered-by-CT
- Clarifying internal
processes & tools
- 4-5 new units
- Starting international
ecosystem partner
search
- Preparing Tekes
internationalization
funding
- First international unit
- Second funding round

21. Members and revenue 2016-2020
Members
0
2 000
4 000
6 000
8 000
10 000
Revenue
0 €
2 000 000 €
4 000 000 €
6 000 000 €
8 000 000 €
10 000 000 €
2016 2017 2018 2019
Total revenue Members Virtual + "Powered by" members

22. TOTAL MARKET IN FINLAND FOR MEMBERSHIPS
Number of
potential
customers
( low-end estimate )
How much
customers spend
annually?
Total market size
1 % of total
market
5 % of total
market
Virtual
membership fees
800 000 648 € 51 840 000 € 518 400 € 2 592 000 €
Crazy Town
membership fees
800 000 2 100 € 1 680 000 000 € 16 800 000 € 84 000 000 €
Workforce in Finland: 2,46 million individuals. Out of the total workforce, 50-60% do
knowledge-intensive work and 30% location independent work.
Total market size in Finland: 738 000 - 1 200 000 individuals
Another market consists of a rapidy expanding network of other co-working and co-creation
locations, who can be our partners and customers for a ”Powered by CT” service

23. Phases
2017
GROUNDWORK
FOR SCALABLE
GROWTH
2018
LAUNCHING
SCALABLE
GROWTH
2022
EXIT
TOPICS:
• Developing the concept
• ERP and internal processes
• Virtual market place
• Product development: Virtual
membership, Powered by CT
• Stronger position in Finland, new
units
FUNDING:
• First funding round
• ELY funding
TOPICS:
• Launching new scalable products
• New units & partnership
• First international partner / pilot
customer
FUNDING:
• Second funding round (1 MEUR)
• Tekes or Horizon 2020 project
See next slide for examples of
possible buyers

24. Expanding co-
working / co-
creation chain
Who could buy us in 5 years? (+examples)
Real-estate
player, looking for
a tested concept
Accelerator and
similar business
developer looking for
our client base
B2B provider seeking
new markets /
customers
Buying our community
& content

25. FINANCIALS
We are looking for
300 € / share
max. 700 shares
700 shares x 300 € = 210.000 € = 23,3 % ownership

26. FUNDING PLAN, first round 2017
Where to use it?
80 €k
90 €k
50 €k
50 €k
Marketing
Opening Tampere
Opening 2-3 more units in Q3-Q4
Software and infrastructure (virtual memberships, Powered by CT)
Where to get it?
210 €k
60 €k
ELY Angels & Crowdfunding
New unit establishing costs
Launch phase
- work hours (location scouting, planning, scouting,
events, recruiting): 15 000 - 20 000 EUR
Losses incurred during the first 6-12 months
- depending on the size of the unit and possible
discounts from the landlord, cumulative losses 20
000 - 40 000 €
Other capital needs
- repairs and renovation: 0 - 200 000 €, capitalized as
part of the rent
- furniture and equipment (150-200 € / m2), leasing
- deposit 0 - 50 000 € (we also collect deposit from our
members, so an equal sum will accumulate during
the first year; however this effects working capital)

27. OWNERSHIP
Ownership currently
48 %
35 %
17 %
Business Arena Oy (400 kpl)
Toni Pienonen (800 kpl)
Mikko Markkanen (1100 kpl)
Ownership after new shares
23 %
37 %
27 %
13 %
Business Arena Oy (400 kpl)
Toni Pienonen (800 kpl)
Mikko Markkanen (1100 kpl)
New shares (700 kpl)

28. Mikko Markkanen, Crazy Town Oy
co-founder, CEO
040 758 8712
mikko.markkanen@crazytown.fi
www.crazytown.fi
www.facebook.com/crazytownoy
twitter.com/crazytownoy