Heading to CES? Here are some of the key trends and technologies that brands and advertisers should be looking for!

1. #CES2015Heading to CES this year? Here are
the 5 top trends and technologies
that The Digital Lab will be looking
out for:

2. Wear
Connect
Experience
Mobilize
Drive
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The annual arrival of CES triggers an overwhelming amount of speculation as to what
the biggest technology trends are going to be over the coming year. This year, many
experts have agreed that some of the same trends from 2014 have carried into 2015.
But that does not mean that the technologies within these categories have not
evolved. In fact: some of the evolutions we’ll see at CES 2015 are so significant that
they are tipping the scale towards mass consumer adoption, which is the biggest test
for emerging technology.
This year, the Digital Lab’s eyes are on Wearables, The Internet of Things, Virtual
Reality, Mobility, and the Connected Car.

3. Wear
Connect
Experience
Mobilize
Drive
Wearables.
Wearables have come a long way since 2014, and while we may not see a major
presence at CES from the likes of Apple or Google, we’ll still be seeing huge leaps in
wearable technologies in three distinct categories: health, fashion, and general utility.
Furthermore, we are likely to begin seeing wearables that are vastly more interactive
than they have been in the past, with advanced heart-rate and sleep monitoring and
better interface designs.
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4. Experience
Mobilize
Drive
The Internet of Things.
For 2+ years now, we’ve been hearing that this is finally the year for the Internet of
Things. But 2015 may be the first year that connected objects truly find a place in the
average consumer’s home. At CES 2015, the Digital Lab will be on the lookout for
innovative ways that every day objects can become connected, smarter, and even
engaged with the world and people around them. This engagement is what brands should
keep an eye on.
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Connect
Wear

5. Mobilize
Drive
Virtual Reality.
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Connect
Wear
Experience
For many brands, embracing emerging technology means using it to create
unforgettable experiences for consumers. Virtual reality is still a nascent technology, and
to predict that it will be widely adopted by consumers in 2015 may be a stretch (though
perhaps not.) However, it has reached the point at which many brands can begin using it
to create amazing, immersive experiences that tell their story in a unique way.

6. Drive
Mobility.
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Connect
Wear
Experience
Mobilize
Mobile can mean many things, but at this year’s CES, brands should be focused on
three aspects of mobile technology: payments, search, and video. Consumer
behavior is shifting towards mobile faster than many analysts could have predicted
even two years ago, so to get even a glimpse at what the next two years could
bring, head over to Tech East, which will feature the latest in mobile technology.

7. Powered By BBDO & Proximity
Connect
Wear
Experience
Mobilize
Connected Cars.
For brands seeking inspiration on how to bring the energy of emerging technologies
into their businesses, the luxury car industry is an excellent place to start. Luxury
auto brands are always seeking to be on the cutting edge of new technology, and
2015 is looking to be an outstanding year for the industry. Look for cars that are able
to communicate with the other smart devices in our lives.
Drive

8. @ CES 2015
January 5-9
Stay tuned at @TheDigitalLab