Get: ‘Global Connectors’ Who : Live in an on demand world, with the expectation that everything should be available to them in the way they want it 24/7 To: Re-evaluate Bayan Telecommunications By: Telling them that life can get better with Bayan The Creative Brief
Get: Young adults, 20-34 years old from ABC economic classes Who : Rely on food delivery service whenever they’re pressed for time To: Make Pizza Hut Delivery their top-of-mind delivery option By: Pizza Hut lets you enjoy your pizza at the time you expect it to be there The Creative Brief
Anecdotal Results The expression “Hate Late?” has started to become part of the general vernacular too, especially in places where punctuality redounds to productivity. This was taken from a construction site