Handout: 'Future of Augmented & Virtual Reality' (BDPA Cincinnati, Oct 2015)
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Technology is improving at a rapid pace, as many things are possible today that were not possible 10 years ago even if we tried our best to make it happen. Today, some of the impossible things are rising to the occasion in the form of Augmented Reality and Virtual Reality. Both virtual reality and augmented reality are similar in the goal of immersing the user, though both systems to this in different ways. With AR, users continue to be in touch with the real world while interacting with virtual objects around them. With VR, the user is isolated from the real world while immersed in a world that is completely fabricated. Our guest speaker, Vince Kilian, is product manager for Marxent. Marxent is the leader in Virtual Reality and Augmented Reality product visualization for sales and marketing. Vince will share examples of successful AR/VR solutions and what's next for the future of this rapidly emerging technology.
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Handout: 'Future of Augmented & Virtual Reality' (BDPA Cincinnati, Oct 2015)
- 1. The New Reality VINCE KILIAN PRODUCT MANAGER, MARXENT
- 2. • Augmented Reality vs. Virtual Reality • The AR & VR Ecosystems • Applications of AR & VR • Retail Innovations • The future state of AR & VR
- 6. CHAPTER TITLETHE AR VR ECOSYSTEMS
- 7. • The Hardware - Mobile Devices (iOS, Android, Windows) - Head Mounted Displays (Oculus, Hololens, etc.) - Inertial Movement Unit (IMU) and other sensors • The Software - Computer Vision software for detection and tracking - Apps
- 18. 18MEDICINE
- 19. 19MEDICINE
- 20. From Virtual to Reality
- 23. 23
- 25. VISUALCOMMERCE™ SAAS FOR 3D PRODUCTS • Award winning AR and VR visualization solution • Content management system for configuring and visualizing 3D products in AR and VR • Solution for virtualizing enterprise level product catalogs • Scalable, stable cross platform app template • Business rules govern product interactions • Dynamically update app content without app redeployment • Full service support, from concept to post-launch support • Maintenance and upkeep to keep your app relevant
- 29. • Oculus Rift (early 2016) • HTC Vive (2016) • Sony Project Morpheus • Microsoft Hololens (Spring 2016) • Apple • Google
- 30. • FOVE (eye tracking HMD) (early 2016) • Position tracking and linear movement • Omnidirectional Treadmills • Magic Leap
- 32. • Immersive experiences • Move through virtual space • Multi-player environments • VR entertainment centers (The Void, Zero Latency Australia)
- 33. • Records movement in 3D space • Navigate infinite virtual space in your home • Solves the “not enough space” problem • Hardcore gamers are early adopters
- 34. • Magic Leap • Uses holography similar to Hololens
- 35. • Availability for everyone within 24 months (YouTube, smartphones, dedicated devices) • Retailers can learn granular shopping, design, and buying behaviors and preferences – can influence decisions • 3D product libraries will become available • Crude contact lens displays within 5 years • 10-15 years, first true human-machine hybrids (augmented humanity) • 2045 Initiative (Elon Musk, Ray Kurzweil)
- 37. • User experience makes or breaks an AR/VR experience • Actually augment reality • Immerse users with all senses • Don’t wait till the tech is “ready”, innovate today • Build what you want, not what you think users want. • Innovation is bred from necessity
- 38. CHAPTER TITLEQ&A
Editor's Notes
- I'll start with the difference between AR and VR Then we'll talk about the AR and VR ecosystems, who are the players, what technology to watch Ill walk through a few examples of the applications of these technologies And then we'll move into how retailers, brands and manufacturers can leverage AR/VR with examples from our portfolio And we'll finish a few predictions about "the new reality" and what that means for us
- Augmented Reality does just that – augments your reality. Combine the capabilities of machines and computer vision with humans and amazing things become possible A whole new way to interact with our physical world Allow the computer to see for us and provide us relevant, in context information that helps is live better lives Already seeing this in cars and homes (smart homes, internet of things Or for entertainment or gaming applications on mobile, in a head mounted display, contact lenses or something more advanced
- Virtual reality completely replaces your physical world by immersing you completely Visualization possibilities are endless, whether for practical reasons or for gaming and entertainment, perfect fit. Virtual collaboration becomes possible New ecommerce and VR shopping opportunities Use of sight, sound, lighting, shadows to “suspend disbelief” Override the brain by providing it the necessary information to believe the experience As graphics and computing technology improves, the uncanny valley will be crossed and these experiences will be indistinguishable from real life Some may even prefer it over our physical world
- Today’s hardware and software environment includes Mobile Devices (sensors introduced, Tango… Apple bought PrimeSense, dev of the Kinect cameras, working on next gen AR/VR hardware and software apps, eventually be a part of iOS Head mounted displays (plus Hololens and google cardboard) Software like Qualcomm’s Vuforia (mobile vision SDK), in house tools for custom solutions or R&D
- Discuss mobile devices, iOS, android Apple acquisition of PrimeSense, patents filed early this year in February for AR/VR hardware & software Android, Google Cardboard, Project Tango (depth sensors, IR sensors, other special sensors and hardware working together) Briefly discuss haptics and other peripherals
- Discuss Oculus Rift Acquisition by Facebook, first big bet into VR’s future Briefly discuss haptics and other peripherals
- Discuss Samsung Gear VR
- Discuss Google Cardboard Affordable option for those who don’t want to opt into expensive early devices Great for providing users affordable access to AR/VR Cons – blurry, limited options, not comfortable, most cases still require your hands to keep device on your face comfortably
- Discuss HTC Vive
- Discuss Project Morpheus Console based, Sony’s big push to compete in this industry Early pioneers with Playstation Move, Playstation Eye, same time as Microsofts Kinect Toying with AR/VR for a while now behind the scenes Very high end VR entertainment and gaming experiences Discuss Unite 2015, impressive sci-fi demo, most impressive thus far
- Discuss Microsoft Hololens VIDEO LINK: https://youtu.be/ETzQWXuKQZQ?t=1m6s Most impressive AR headset to date Special Holographic Processing Unit built specifically to handle the calculations of the 3d projections Special IMU built inside Runs Windows 10, Microsofts push to keep all tech on one platform to enable cross-platform experiences Rumored Spring 2016
- Education & Training Example of someone using a Hololens
- Medical training and educational tools Discuss WSRI app for Neuroscience Olympiad, neuroplasticity and chemical reaction awareness Built 2 years ago on standard off the shelf iPad or iPhone device Supported Android phones and tablets as well
- Manufacturing and architecture Discuss AZEK
- Example of AR helping the sales team land a deal in the real world Proves that users are looking for “what will this look like?” Those companies who close the great divide between what consumers truly want and what tools they’re provide will be rewarded
- Retail & Consumer brands Discuss early prototype of Lowes Holoroom v1 in 2 stores in Canada Future will use new technologies to bring this type of experience into the new reality Hint at the future
- Example of early holoroom using image based detection and tracking, simulates an HMD without the need for unreleased or costly hardware Brain studies on user emotional and brain response to new concepts, promising data to help shape the future of shopping, both brick and mortar and ecommerce retail
- Disney: Skylanders, Harry Potter VR rides Marvel with Avengers Pepsi Bus Stop Crowdrise Giving Tower Toys R Us Talk about opportunities for licensed branded experiences Connect with fans of the milennial age Demand gamification and don’t react to traditional marketing approaches Expect an amazing user experience
- Award winning – Top tech at CES this year, Auggie Award for Best Enterprise Solution in partnership with Lowe’s Innovation Labs CMS – Easily add products, set metadata, configure relationships between products Lightweight files, scalable solution for massive product catalogs, great for the enterprise and big data Dynamic content updates, no need to redeploy White glove service MX
- Discuss info spots, in context information New way to engage customers Remove need for cumbersome and costly samples Sale force can carry digitial product portfolio Accessible to public, free downloads on App Stores, leverage the smart phone already in their pockets
- Discuss upcoming hardware
- Discuss upcoming hardware
- Discuss FOVE or foveated eye tracking, field of view provides import gesture input Can react to eye movement for laser precise selection, aiming, etc. A whole new level of experiences become possible when we can accurately measure where the eye is focused Can also bring a greater level of realism by rendering game worlds the way the human retina renders content, focal point is extremely high resolution, peripheral is lower resolution
- Video link on pictures https://youtu.be/cML814JD09g
- Magic Leap Secretive Similar to Hololens, uses “totems”, some type of calibration object What they suggest in their videos is post-effects magic, not possible yet today Uses holography Augmented reality evolution is following this path
- The Future
- The Future 2045.com