Doug Stevens Portfolio

Doug Stevens
Art & Design Portfolio

5516 Meredith Drive #6 • Des Moines, IA 50310
p: 515.494.6283 • e: heydoug@hotmail.com
All imagery produced by Doug Stevens except where noted. All images are © Doug Stevens or their respective owners.

Photo-Real
High-End Graphics pt 1
Custom-made digital graphics designed for in-store campaigns, national ads and dealer to
vendor capability demonstrations. The idea was to achieve a photo-realistic or super real
effect using multiple programs and techniques. All images were custom-developed for
specific themes.

Doug Stevens

Campaign image
Visual Interest & Life
Support imagery designed for limited and ongoing sales campaigns. The idea is to inject
life and visual style in support of the message of a single event or ongoing project.

Day After Thanksgiving SALE $
6995
OPEN EARLY! 7am
FREE donuts and coffee for early morning shoppers! NEW
LIST: $169.99
J. REYNOLDS
JR6 Electric Guitar
A starter electric with an authen-
#301803-301805
tic rock n’ roll sound. Available in
black, red, and blue, it makes the
perfect gift for beginner musicians.
A real guitar at a fantasy price!

FRIDAY
ONLY 12 PER STORE!
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PURCHASE!

SPECIALS!
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7LOCATIONS CORALVILLE MARION CEDAR FALLS
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TO SERVE YOU 319-351-2000 319-377-9100 319-277-1000 Purchase any guitar, keyboard or drum set during
DAVENPORT MOLINE IOWA CITY OTTUMWA the holidays and get 4 FREE group lessons with
GO ONLINE!
5205 N. Brady St 4305 44th Ave 1705 1st Ave 404 West Main St
westmusic.com
your instrument. Learn from the Midwest’s largest
563-388-1519 309-764-9300 319-351-9111 641-682-8033 lesson studio. See store for more details.

$
9995
$
1499
LIST: $39.95
LIST: $149.95
ACCENT
YAMAHA
PSRE203 Keyboard Tuner /
A real keyboard ideal for music Metronome
students and aspiring songwriters/ Digital tuner and
OPEN SUNDAYS NOON-4, NOW THROUGH DEC 17, CLOSED DEC 24 Portable design with
performers. metronome all in

49
$ and line-in jack. An
95
one with built-in mic
61 full-size keys, 102 built-in songs STARTING AT
#500099
and MIDI compatibility.
absolute essential
WHILE SUPPLIES LAST! for any musician.
#100459
#300665-300667 AMIGO
Acoustic ONLY 20 PER STORE!
Guitars

2499 25OFF
A real guitar with a solid spruce top
$ $

GIVE THE 1495
for an authentic, quality sound. These
$
UP TO
acoustic guitars are perfect for the
NEW
LIST: $29.99 DIGITECH beginning player. Great looks and
great sound for its price. Available
LIST: $31.50
eMEDIA NEW RP Series

GIFT OF
in 1/2-size, 3/4-size and full-size
My Voice Newly designed REMO
versions for any age musician.
Revolutionary software modeling proces- Floor Tom
that turns any CD into a sor series with USB The 10” Rhythm

MUSIC!
karaoke track by remov- connectivity, new Club floor tom is
ing the vocals. Record tones and effects durable and has a
your own vocal tracks for infinite tweak- great sound that

4 FREE
and burn to CD. ability. Three differ- will surely bring a
ent models. smile to any child’s
ONLY 5 PER STORE! #200746
ONLY 3 PER STORE! face.

LESSONS!
#901168 This holiday season, get a real #680089-680091

instrument from a REAL music store! LIMITED QUANTITIES!

4
$ 99
10% OFF
LOOK FOR
THIS ICON!

7 LOCATIONS
TO SERVE YOU
DAVENPORT MOLINE
CORALVILLE
St
MARION
1212 5th SPECIALTwixt Town Rd
1398 BUY!
STAGG 319-377-9100
319-351-2000
Drumstick Depot
IOWA CITY OTTUMWA
CEDAR FALLS

Best Price
6322 University Ave
319-277-1000
AFTER PRICE MATCH! the
SABIAN
Get gear then
learn how to use it!
All Cymbalsget 4 FREE group lessons with
Purchase any guitar, keyboard or drum set during

Guarantee
GO ONLINE! the holidays and
5205 N. Brady St 4305 44th Ave Keep 404 West Main St
1705 1st Ave your sticks handy! westmusic.com Take advantage of an additional 10% off on all Sabian
563-388-1519 309-764-9300 319-351-9111 depot easily attaches
The 641-682-8033 your instrument. Learn from the Midwest’swe’ll match any
cymbals for one day only. That’s right, largest
price* and give you an extra 10% more details. of the
lesson studio. See store for off on some
#252388
to any boom stand or
similar to keep your sticks world’s best cymbals.
ready for action while STARTING AT STARTING AT QUANTITIES ONLY!

219 19
WE’RE SO SURE OF OUR LOW IN-STOCK
PRICES WE EVEN GUARANTEE THEM. $
$ 95
you take a break.
ONLY 5 PER STORE!
We know that honest pricesAT 429
LIST: STARTING are important
$
HERCULES

9
ZILDJIAN
to you, that’s why we work hard to keep our Guitar Stands
$ 99 Cymbal Packs dealer
prices competitive. If you do see a lower
advertisedA complete package: 14” hats,
price from another local
The guitar player’s stand
NEW of choice. Featuring the
LIST: $19.99 stocking the same new item—we’llLegend-
16” crash and 20” ride. match innovative self-locking
it!* Even if you Zildjian quality gives you the
ary find that advertisement within Auto Grab System, these
DANELECTRO
30 days after you buyto play your best. we’ll
inspiration from West Music, stands protect your guitar
FAB Distortion

Doug Stevens
gladly refund the difference! when not in use. Wall
This pedal captures the Free bonus ZHT cymbal with
West Music Gift Cards distortion sound
classic #212142 & 212571 each pack and exact product
* Price match applies to prices for Free stick bag
mount and free standing
models available. #351298,
4 card designs. You choose the amount. famous by rock
made match only. AdvertisementZildjianfrom a retailer
with each must be cymbal pack. 351302-351304
legends. Stadium sound within 30 miles of any West Music store. Price match only

2 1499
valid in a West Music retail store location. Price match
$ 99 & UNDER $
at an unbelievable
does not apply to discontinued products. Price match
price. does not apply to retailers who operate outside of
#353058
ONLY 15 PER STORE! vendor regulated pricing guidelines.
LIST: $19.99
Stocking Stuffers NEW
#ALL SABIAN
PLANET WAVES
Great gifts for kids (and fun-
SOS Tuners
Prices valid Friday, November 24, 2006 only. Prices subject to prior sale, valid only while supplies last. Quantities may vary by location. Special store hours: 7am-6pm.
loving adults too!). Announce
the arrival of the Christmas Loud room? Dark

turkey with the Gobble Stick
or sound like Santa with Sleigh
Bells. Or just celebrate a festive
room? No problem.
You’ll never be out of
tune thanks to the SOS’s
#352656 & 353001
season with fun music makers revolutionary LED light
like Egg Shakers, Kazoos and tuning system which measures the
Mini Rainbo™ Shakers. vibrations of the string as it’s tuned.
#202213, 200251, 201112, 201244 & 400183

$
24999
LIST: $359.99
$
62995
LIST: $1236.00
NEW

Posterization
Photo duplication with
Vector Graphics
Hand-done graphic reproduction of high
end photography is the basic definition
of this technique. The images created
are simultaneously classic and edgy and
are highly versatile in their uses. Though
technology has progressed to the point
that this process can sometimes be
automated, this usually proves a poor
substitute for an artist’s eye for emphasis
and detail.

Doug Stevens

Logo & tYPE
Identity Development
Custom graphics designed to establish the outward image of a company, band, website
or event. These graphics need to be usable for anything from small-size, one color to high
end display. Although heavy on the graphic support each design was initally driven by
type choices.

Doug Stevens

Illustration
mono & Duo
I have experience developing single and dual color vector
graphics. Whether it’s simple or detailed, hand drawn or technical,
limiting you pallet doesn’t have to limit your impact

Doug Stevens

Campaign Design
Defining a Message
These ads were developed in a series that ran in multiple publications across the country
for a period of a year. Customers would often said they recognized the ad before seeing
the company logo. This was achieved through unified design, message and imagery.

Doug Stevens natur
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5516 Meredith Drive #6 • Des Moines, IA 50310 rstude
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Illustration
High-End Graphics pt 2
Multi-use graphics intended to communicate mood and feeling visually with a high level
of impact. Graphics are intended for use on posters, CD covers, brochures and websites.
Again, type decisions were made early and drove the visual look of the project.

Doug Stevens

Development
Products & Packaging
Two examples of designs used for custom fitted layouts. In the case of “Just Play It!”, I
worked directly with the book’s writer and printer to develop a blues harmonica method
for classrooms students, including the icon set which was used to divide lessons on the
book’s interior.

Doug Stevens

Photos Pt 1 Components

Compositing Composite
The perfect shot doesn’t exist. Even the best photographer can’t deliver
100% reproducible results in the real world. Sometimes you need two
pieces of fiberglass to be a polished floor. Sometimes it takes multiple
shots to display a product in a familiar way. When the shoot ends, the
work begins.

Composite

Components

Alternate Shot

Doug Stevens

Photos Pt 2 toned

Toning
In real-world shooting situations, light can be unpredictable. In the
studio, it takes time to set lights and cameras to get things just right. In
an on-location shoot with models being paid by the hour, it’s not usually
practical or possible to get consistent lighting or coloration. Digital
toning is the only way to be sure that the audience sees the color and
life you had envisioned.

toned original

toned

toned

original

original

Doug Stevens
5516 Meredith Drive #6 • Des Moines, IA 50310 original

Doug Stevens Portfolio

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