Changing consumer behaviour is always a challenge for brands. These stats look at how you can use sampling and word of mouth to change perceptions amongst your key audience.

1. Key marketing stats for 2016
CHANGING PERCEPTIONS, WORD OF
MOUTH & SAMPLING

2. Changing consumers
behaviour is a challenging yet
necessary step for every brand.
These stats on perception,
word of mouth and sampling
illustrate how to successfully
influence your target audience.

3. Source: ApadmiSource: EventTrack 2015 Executive Summary, Event Marketing Institute
of the respondents said participating
at the event or experience made them
more inclined to purchase, assuming
the product or service promoted was
one they were interested in.
98%

4. Source: Bing search trends
After the event 74% of the
participants have a more positive
opinion about the company, brand,
product or service being promoted
Source: EventTrack 2015 Executive Summary, Event Marketing Institute

5. Source: Pew Research CenterSource: Center for Exhibition Industry Research
of consumers said free samples or other giveaways
motivated them to participate in the event or experience
81%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
FREE

6. of consumers said they were more likely to purchase a
product or service if they had the opportunity to try it out first
78%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute

7. Source: Nielsen
of UK shoppers would like
stores to offer experiences
that appeal to senses such
as sound, smell and taste, in
addition to sight and touch
30%
Source: Westfield

8. Source: Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience
and mention the company or brand running the event
96%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute

9. of millennials say social opinions influence their
purchase decisions
Source: Leaderswest Digital Marketing Journal
51%

10. Source: 2015 Global Digital Marketing Report from Razorfish
of consumers identify
word-of-mouth as a
key influencer in their
purchasing decision
74%
Source: Ogilvy/Google/TNS

11. Source: Verint
of consumers would tell
friends and family about
their experiences
61%

12. BEcause is an experiential
marketing agency, dedicated
to building brand love.
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