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Sponsorship beyond the shut stadium: 6 ways to reach your fans

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With the Coronavirus in full force you will not be able to connect with a full stadium of fans, but you can connect with your audience in other ways.

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Sponsorship beyond the shut stadium: 6 ways to reach your fans

  1. 1. 6 WAYS TO REACH YOUR FANS C R E A T I V E E X P E R I E N C E S SPONSORSHIP BEYOND THE SHUT STADIUM
  2. 2. With the Coronavirus in full force you will not be able to connect with a full stadium of fans, but you can connect with your audience in other ways.
  3. 3. HARNESS THE POWER OF FAN-GENERATED CONTENT 1
  4. 4. Once the restrictions loosen, teams could invite their top fans to the ‘closed stadium’ event, and use the fan-generated content to amplify and share the live experience. These fans are in essence niche influencers and have huge reach through their own online communities.
  5. 5. 2PUT FANS AT THE VERY CENTRE OF THE ACTION...WITH WEARABLES
  6. 6. No access to the stadium? No problem. Show fans exactly what it’s like to be on the field with wearables like First V1sion, which has a camera integrated in the jersey. Adidas did this incredibly well with the Brazucam – a soccer ball with 6 built-in cameras for the World Cup, putting viewers right in the middle of all the action.
  7. 7. ENGAGE WITH SMALLER GATHERINGS 3
  8. 8. When possible again, consider locations that broadcast live games but attract a smaller crowd, like bars and pubs. Alcohol brands could (and should) develop stronger relationships with these venues and create mini events to heighten the bar experience. Doing this would ensure they continue to build brand love and the association with the targeted sport.
  9. 9. OWN THE AT-HOME OCCASION 4
  10. 10. Drive trial and engagement around the sponsorship property by partnering with companies like Deliveroo who have a network of drivers and riders that can be used to deliver packs when the games are being broadcast. Or work with retail partners with home delivery.
  11. 11. USE VIRTUAL AND AUGMENTED REALITY 5
  12. 12. AR & VR can provide a more engaging experience, where fans can get closer to the action, through in depth analysis of the game & graphics overlaid video replays.
  13. 13. Google Cardboard is a great piece of technology that is still under utilised, and with branded viewers costing as little as $2 /£1.
  14. 14. BLOCKCHAIN & DIGITALTOKENS ARE YOUR NEW BEST FRIENDS 6 Blockchain is helping brands bring together virtual and physical worlds through digital tokens or vAtoms. This incredibly exciting new technology is a representation of a real-world object that provides people with the right to own, share and redeem.
  15. 15. Digital tokens on the blockchain are completely platform agnostic. They can be: The possibilities are literally endless. • linked in an email • embedded in a digital banner • inserted into a social media post or • grabbed from the TV during a live broadcast.
  16. 16. There is plenty of opportunity beyond the on-ground live activation experience, and we’re here to help you to figure out what it is you may want to do.
  17. 17. BECAUSE | CREATIVE EXPERIENCES AGENCY REAL CONNECTIONS IN A DIGITAL WORLD We are content creators, experience makers and brand activators who help brands connect with people in extraordinary ways. C R E A T I V E E X P E R I E N C E S Get in touch now www.becausexm.com

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