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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Once the restrictions loosen, teams could
invite their top fans to the ‘closed stadium’
event, and use the fan-generated content to
amplify and share the live experience.
These fans are in essence niche
influencers and have huge reach through
their own online communities.
2PUT FANS AT THE VERY CENTRE
OF THE ACTION...WITH WEARABLES
No access to the stadium?
Show fans exactly what it’s like to be on the
field with wearables like First V1sion, which
has a camera integrated in the jersey.
Adidas did this incredibly well with the
Brazucam – a soccer ball with 6 built-in
cameras for the World Cup, putting viewers
right in the middle of all the action.
When possible again, consider locations
that broadcast live games but attract a
smaller crowd, like bars and pubs.
Alcohol brands could (and should) develop
stronger relationships with these venues
and create mini events to heighten the
bar experience. Doing this would ensure
they continue to build brand love and the
association with the targeted sport.
Drive trial and engagement around
the sponsorship property by partnering
with companies like Deliveroo who have
a network of drivers and riders that can be
used to deliver packs when the games are
being broadcast. Or work with retail partners
with home delivery.
AR & VR can provide a
more engaging experience,
where fans can get closer to the action,
through in depth analysis of the game &
graphics overlaid video replays.
Google Cardboard is a great
piece of technology that is still
under utilised, and with branded
viewers costing as
little as $2 /£1.
BLOCKCHAIN & DIGITALTOKENS
ARE YOUR NEW BEST FRIENDS
Blockchain is helping brands bring together
virtual and physical worlds through digital
tokens or vAtoms. This incredibly exciting
new technology is a representation of a
real-world object that provides people with
the right to own, share and redeem.
Digital tokens on the blockchain are
completely platform agnostic. They can be:
The possibilities are
• linked in an email
• embedded in a digital banner
• inserted into a social media
• grabbed from the TV during a
There is plenty of opportunity
beyond the on-ground live
activation experience, and
we’re here to help you
to figure out what it is
you may want to do.
BECAUSE | CREATIVE EXPERIENCES AGENCY
REAL CONNECTIONS IN A DIGITAL WORLD
We are content creators, experience makers and brand activators
who help brands connect with people in extraordinary ways.
C R E A T I V E E X P E R I E N C E S
Get in touch now www.becausexm.com