9de BI congres van het BICC-Thomas More: 24 maart 2016 Waar traditionele BI voornamelijk beschrijft van WAT er gebeurd is, kunnen we met Self-Service BI een stapje verder gaan en een eerste verklaring geven WAAROM iets zich voordoet. Als we echter tot de wortel willen geraken, moeten we gebruik maken van Analytics.

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BUILD
ANALYTICAL
MATURITY

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I. INTRODUCTION
II. WHAT IS IT?
III. APPROACH & METHODOLOGY
IV. MARKET OBSERVATION
V. CUSTOMER STORY

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NATAN MEEKERS
Data & Analytics Advisor
natan.meekers@sas.com
+32 2 766 08 35
NatanMeekers
@NatanMeekers

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What happened?
Standard
reports
Where exactly is the problem?
Query
drill
down
Why is this happening?
Statistical
Analysis
What if these trends continue? Forecast &
predict
What is the best that can happen?
When is a problem happening ?
Alerts
Raw
data
Clean
data
Optimise
Competitive Advantage $
Degree of Intelligence
THE PATH FROM DATA TO VALUE

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40BUSINESS
ANALYTICS
YEARS OF
CUSTOMER
SATISFACTION &
LOYALTY*
#1
58OFFICES
WORLDWIDE

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WOULD YOU RATHER
LOOK AHEAD
OR BEHIND?

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ANALYTICS WHAT EXACTLY IS IT?
Philip R. Bevington McGraw-Hill, 1969
DATA REDUCTION
& ERROR
ANALYSIS

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ANALYTICALLY
UNDEVELOPED
ANALYTICALLY
AWARE
ANALYTICALLY
INFORMED
ANALYTICALLY
RELIANT
ANALYTICALLY
INNOVATIVE
LEVEL 1
LEVEL 2
LEVEL 3
LEVEL 4
LEVEL 5
Isolated analytics
use.
Unsophisticated
tools and
practices
predominate
Predictive analytics
usage is part of
mission critical
applications only.
Full benefits are not
understood by a
majority in the
organization.
Analytics usage
consists primarily of
tactical and ad
hoc approaches.
Analytics dev. and
deployment is
constrained, yet
departments have
their own experts
and/or initiatives.
Analytics talent
is centralized into
larger groups.
Management
understands and
supports analytics
for strategic value,
thus bringing
business units into
alignment
Company is
committed to
analytics as part of
its future growth
plan.
Business units
embrace their own
transformational
analytical plans.

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APPROACH & METHODOLOGY
PREDICTIVE
ANALYTICS
EXPLORATION,
VISUALIZATION &
DESCRIPTIVE
STATISTICS
DASHBOARDING &
REPORTING

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Hybrid Analytic APPROACH FOR Complex Problems
ENTERPRISE DATA
KNOWN
PATTERNS
UNKNOWN
PATTERNS
COMPLEX
PATTERNS
UNSTRUCTURED
DATA
ASSOCIATIVE
LINKING
HYBRID APPROACH
RULES
Rules to surface
known issues
ANOMALY
DETECTION
Algorithms to
surface unusual
behaviors
PREDICTIVE MODELS
Identify
patterns and
relationships to
anticipate
future events
TEXT MINING
Enhance
analytic
methods with
unstructured
data
NETWORK ANALYSIS
Associative
discovery through
automated link
analysis across
heterogeneous
data

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Hybrid Analytic APPROACH
DATA
DEPLOYMENTDISCOVERY

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• Assess your current readiness
• Available Skills
• Information Processes
• Technical Infrastructure
• Culture
• Conduct a gap analysis
• Identify starting points
• Develop a roadmap
APPROACH & METHODOLOGY

13. BIG DATA ANALYTICS IMPROVES DECISIONS
Strategic
Decisions
Tactical
Decisions
Operational
Decisions
Big choices of Identity
and Direction
Long term
How to manage performance
to achieve the strategy
Middle term
Daily high-volume
business decisions
Short term
VALUE = NUMBER OF DECISIONS x VALUE IMPROVEMENT PER DECISION
Ex. Focus on
physical stores
Ex. Changes in
assortiment
Ex. Product
promotions

14. 53%
41%
47%
25%
6%
15%
0%
10%
20%
30%
40%
50%
60%
Make data-driven
decisions "very
frequently"
Make decisions
"much faster" than
market peers
Execute decisions
as intended "most
of the time"
PERCENTAGE OF RESPONDENTS BY DATA CAPABILITIES
Top performer
Everyone Else
TOP
PERFORMERS

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16%
13%
7%
10%
6%
3%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Revenue (organic, non-
acquisition)
Operating cash flow Operating costs
BOTTOM LINE IMPROVEMENTS YOY
Advanced Analytics & Big Data
All Others
Source: Aberdeen Group, July 2014

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BIG FOOD COMPANY
1.000.000.000 UNITS / DAY
10.000 PRODUCTS TO MARKET

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Seasonal
influences
Different sales
regions
Many product
categories
Complexity of
perishable nature
of goods
Retail trends
Abundance
of
departments

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PRODUCTION
How many units do we
need to produce?
When to produce these
products?
MARKETING
What is the impact of my
campaign on sales?
Can I drive demand with
my campaigns?
SUPPLY CHAIN
Optimize routes to supply
Better planning
50% LESS BIASED FORECAST
ABILITY TO SHAPE DEMAND

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ONE WHO DOES NOT
LOOK AHEAD
REMAINS BEHIND.
BRAZILIAN QUOTE