The document provides tips for engaging fans on Facebook, including being sensitive about frequent messages, making messages personal, asking for specific actions that benefit fans, encouraging sharing, hosting discussions with questions, changing profile photos often, commenting on and liking others' posts, automating blog post sharing, using Facebook tools, giving administrative rights to top fans, and reviewing engagement analytics.

2.  Your best fans are busy fans. Be sensitive
about sending too many messages.
 Make the message personal – and use
your human voice, not “marketing-
speak”.
 Make each message count by making it
about them – not your organization.
 Always include a specific request for
action that creates value for them.

3.  If people are real fans, they will want to
share what you have – either through
messaging their friends, or posting to their
profile.
 All you have to do is ask.

4.  Engaging members in useful discussions
 Share an article and ask specific
question
 Participants learn, share and get to know
each other

5.  Like google does with its doodle, change
your profile photos often

6.  Share “new” things from your self
 Share “good” stuff from your competing
friends

7.  Pictures
 Videos
 Links to Useful & Interesting
Blogs/Pages/Sites

8.  When people comment on a your wall
post, please comment back.
 They’ll feel a stronger sense of belonging
when their thoughts and feelings are
valued.
 If you don’t have time to comment on
posts, keep planting seeds by liking
comments.

9.  Make sure you’ve set up the Notes
Application to import your Blog Posts.
 This is an easy way to automate a stream
of great on content on your Page and
drive traffic back to your blog.

10.  Install facebook toolbars in your Browser
to save time and effort with your
Facebook actions
› Search Facebook from anywhere.
› Get notifications about friend requests,
messages, event invitations, and group
invitations.
› Check out your friends’ profile pictures and
statuses, and interact with them on
Facebook.

11.  Give your Biggest followers, Fans and
those who wants to do more the
administrative rights to your Group or
Page.

12.  Facebook Pages provides many ways to
measure the results of your actions so
that you can quickly decide what’s
working and what’s not.
 These reports enable you see what types
of content your fans prefer and how they
like to engage with that content.